Director of Demand Generation

We’re a leading SaaS (software as a service) company that has organically grown without external investment. We’ve got the agility of a start-up without the associated risk and chaos. We’ve got thousands of customers despite minimal investment in marketing. We’re now ready to take our business to the next level.The RoleReporting to the VP of Marketing, the Director of Demand Generation is responsible for growing monthly recurring revenue. A metrics-driven, charismatic leader, the Director of Demand Generation will establish revenue-driven marketing objectives and chart an effective path to achieving these goals. This is a career-defining role that promises to be exceptionally fulfilling for the right candidate.This person is charged with growing lead volume and developing mechanisms to convert those leads into sales. Responsibilities include SEO, SEM, email marketing, and social media marketing. S/he will shepherd the development of campaigns and progressively improve our return on marketing investment.ResponsibilitiesGrow leads, trials, and revenue-generating customersProgressively improve conversion ratesBuild a scalable demand generation engineSegment the marketplace & design programs to tap new nichesExpand our sales abroadSpecific DutiesSet marketing strategies for lead generation and provide clear direction to the teamIdentify and target segments with relevant messaging and programsEstablish key performance indicators and progressively improve upon metricsHands-on execution along with management of internal employees and external vendors across the following areas:SEOSEM & Online advertisingEmail marketing programs (marketing automation)Social media promotion – build presence and ensure active engagement in the communityReporting and tracking key metricsQualificationsTrack record of successful B2B demand generationExcellent written and oral communication skillsExperience with the latest online marketing methods10+ years in marketing, with a track record of increasing responsibilitiesPersonal CharacteristicsBe exceptionally bright with a highly analytical and methodical approach to solving problemsPossess excellent leadership, interpersonal and communication skillsProactive, self-starter with a bias-for-action that is results-orientedWillingness to roll-up sleeves, get into the details and get the job doneHigh-energy, self-confident leader who can effectively sell ideas and programs to othersPreference for working in a start-up environmentPlease address the following in your cover letter:Quantifiable results from your previous marketing accomplishmentsYour Colors/Myers Briggs profile (if you have one)Why you think you’re a great fit for this role

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