Brown University
Direct Marketing Production Specialist
Brown University, Providence, Rhode Island, us, 02912
Brown University Direct Marketing Production Specialist - Providence, Rhode Island
The Direct Marketing Production Specialist assumes a leadership role in the execution of marketing efforts, playing a key part in the decision-making process regarding the marketing calendar and providing strategic recommendations to ensure successful outcomes. Responsible for spearheading the implementation of direct response marketing plans developed by channel leads within the Advancement Marketing team, the Production Specialist oversees the coordination of direct mail, email, social media, and phone communications aimed at engaging, soliciting, and stewarding members of the Brown community. Emphasizing adherence to established marketing protocols and best practices, this role ensures projects are completed punctually and uphold the highest quality standards.Collaborating closely with team members, the Production Specialist strategically contributes to the development of marketing tactics crucial for raising approximately $8M annually for the Brown Annual Fund, as well as supporting marketing efforts for other key partners across the Advancement Division.Additionally, the Specialist takes charge of maintaining a comprehensive marketing calendar, optimizing processes for efficiency gains, and implementing improvements in collaboration with team members and key stakeholders. Engaging in rigorous review and proofing processes, the Specialist works with the Assistant Director of Quality Assurance and Project Operations to ensure accuracy and quality control standards, fostering a culture of excellence within the Advancement Marketing team.The Direct Marketing Production Specialist is a key liaison with stakeholders from across the division, including members of The Brown Annual Fund, Advancement Communications, and Donor Relations/Stewardship teams. In this capacity, the Production Specialist will lead project kick-off meetings, determine appropriate timelines, establish goals, and develop compelling content for marketing appeals. Moreover, the Production Specialist will also work with outside vendors, such as direct mail houses, as part of the direct marketing process.Brown University is committed to advancing diversity, inclusion, and equity and is an Affirmative Action/Equal Opportunity Employer.Job Qualifications
Education and Experience
Bachelor’s degree preferred or equivalent combination of education and experience.Minimum of 3 years of experience in a related field such as fundraising, higher education, nonprofits, sales, customer service, volunteer management, and/or marketing.Required Qualifications
Excellent communication skills, both written and oral, and proofreading skills.Creativity, motivation, and problem-solving ability.Ability to multi-task and handle multiple priorities in a fast-paced environment.Ability to deal with confidential information with complete discretion.Strong knowledge of the Windows & Google environments and the ability to adapt to new technologies and platforms.Web-savvy; familiarity with current and emerging social media platforms, both paid and organic.Knowledge of and working experience with HTML/CSS a plus.Preferred Qualifications
Experience with digital marketing platforms for email marketing campaigns and social media engagement.Proficiency in Microsoft Word, Excel, and PowerPoint required, and experience with non-profit CRM solutions such as Blackbaud CRM or Raiser’s Edge.Demonstrated commitment to Diversity, Equity, Inclusion, and Belonging (DEIB), including experience/ability to identify and emphasize diverse perspectives in programming, communications, and strategy.Knowledge of tools and marketing practices for measuring success of engagement efforts.Strong skills in word processing, spreadsheets, and database software.Applicants are asked to submit a cover letter and resume with their application. All offers of employment are contingent upon a completed criminal background check and education verification satisfactory to Brown.
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The Direct Marketing Production Specialist assumes a leadership role in the execution of marketing efforts, playing a key part in the decision-making process regarding the marketing calendar and providing strategic recommendations to ensure successful outcomes. Responsible for spearheading the implementation of direct response marketing plans developed by channel leads within the Advancement Marketing team, the Production Specialist oversees the coordination of direct mail, email, social media, and phone communications aimed at engaging, soliciting, and stewarding members of the Brown community. Emphasizing adherence to established marketing protocols and best practices, this role ensures projects are completed punctually and uphold the highest quality standards.Collaborating closely with team members, the Production Specialist strategically contributes to the development of marketing tactics crucial for raising approximately $8M annually for the Brown Annual Fund, as well as supporting marketing efforts for other key partners across the Advancement Division.Additionally, the Specialist takes charge of maintaining a comprehensive marketing calendar, optimizing processes for efficiency gains, and implementing improvements in collaboration with team members and key stakeholders. Engaging in rigorous review and proofing processes, the Specialist works with the Assistant Director of Quality Assurance and Project Operations to ensure accuracy and quality control standards, fostering a culture of excellence within the Advancement Marketing team.The Direct Marketing Production Specialist is a key liaison with stakeholders from across the division, including members of The Brown Annual Fund, Advancement Communications, and Donor Relations/Stewardship teams. In this capacity, the Production Specialist will lead project kick-off meetings, determine appropriate timelines, establish goals, and develop compelling content for marketing appeals. Moreover, the Production Specialist will also work with outside vendors, such as direct mail houses, as part of the direct marketing process.Brown University is committed to advancing diversity, inclusion, and equity and is an Affirmative Action/Equal Opportunity Employer.Job Qualifications
Education and Experience
Bachelor’s degree preferred or equivalent combination of education and experience.Minimum of 3 years of experience in a related field such as fundraising, higher education, nonprofits, sales, customer service, volunteer management, and/or marketing.Required Qualifications
Excellent communication skills, both written and oral, and proofreading skills.Creativity, motivation, and problem-solving ability.Ability to multi-task and handle multiple priorities in a fast-paced environment.Ability to deal with confidential information with complete discretion.Strong knowledge of the Windows & Google environments and the ability to adapt to new technologies and platforms.Web-savvy; familiarity with current and emerging social media platforms, both paid and organic.Knowledge of and working experience with HTML/CSS a plus.Preferred Qualifications
Experience with digital marketing platforms for email marketing campaigns and social media engagement.Proficiency in Microsoft Word, Excel, and PowerPoint required, and experience with non-profit CRM solutions such as Blackbaud CRM or Raiser’s Edge.Demonstrated commitment to Diversity, Equity, Inclusion, and Belonging (DEIB), including experience/ability to identify and emphasize diverse perspectives in programming, communications, and strategy.Knowledge of tools and marketing practices for measuring success of engagement efforts.Strong skills in word processing, spreadsheets, and database software.Applicants are asked to submit a cover letter and resume with their application. All offers of employment are contingent upon a completed criminal background check and education verification satisfactory to Brown.
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