Delta Dental of California
Senior Manager, Website Strategy & Digital Operations
Delta Dental of California, San Francisco, California, United States, 94199
JOB DESCRIPTION
Are you a digital marketing trailblazer with a passion for creating unforgettable online experiences? Delta Dental is seeking a dynamic leader to own our web properties, digital operations, and email marketing strategies. As the Senior Manager of Digital Marketing & Website Strategy, you'll play a pivotal role in shaping the future of our digital presence, crafting compelling and seamless customer journeys that resonate with both B2C and B2B audiences.
In this role, you'll define and drive our website strategy in alignment with our overarching digital marketing goals, and inspire and lead cross-functional teams to execute innovative web programs that deliver results. Your expertise in optimizing customer journeys will be the cornerstone of creating impactful website experiences that leave a lasting impression.
This is a hybrid position requiring 1-2 days in office per week
RESPONSIBILITIES
Oversees the web strategy, including conversion rate optimization (CRO), testing and experimentation, and UX enhancements that drive acquisition, conversion, and retention.Manages Adobe Experience Manager content authoring team, Content Management System (CMS) producers, and Sharepoint producers to drive content delivery on internal and external platforms.Oversees email marketing and database team to drive content delivery to D2C and B2B audiences.Drives continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities.Establishes and implements new ways of working for the website and internet. Establishes systems of governance, standards, technical requirements, and defines resources needed to implement website strategies.Develops a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Insights, CX) and uses those insights to inform site strategy.Analyzes and monitors page performance and user behavior across site landing pages, generating data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the customer experience.Partners with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance and email marketing, and manage forecasts.Collaborates with Digital Marketing SEO, Content Marketing teams, and Product on SEO initiatives and content opportunities that improve website visibility and performance. Collaborates with Marketing Segments, Brand and Creative, Sales, and Product teams to create site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.Manages several digital marketing teams, bringing a talent management lens to leadership.
QUALIFICATIONS
10-12 years of experience w/Bachelor's degree; 7+ years supervisory/management preferred.10+ years professional work experience in Marketing Website and Email roles.Ability to lead, influence, and direct projects and processes across multiple teams.Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (AEM), A/B testing tools (Adobe Target), site analytics (Adobe Analytics), and business intelligence tools.Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale.Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.Well-versed in the technical aspects of marketing automation, segmentation, and email marketing.Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance.Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences.Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.Experience developing and managing a team of direct and indirect reports of varying career levels.Ability to adapt and thrive with ambiguity.
ADDITIONAL INFORMATION
Behind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes:
Competitive base and incentive pay401(k) with robust matching and non-matching contributionsRich medical & pharmacy benefits100% employer-paid dental and vision benefitsHolistic wellbeing program with deep financial incentivesGenerous paid time off plus 12 paid holidays and your birthday offCulture of growth and learning: career development; tuition reimbursement; recognition programFamily support: adoption assistance, fertility treatment, child, elder & pet care assistanceSocial responsibility and volunteer opportunitiesEmployee discount program
Delta Dental is an equal opportunity employer. We are committed to building and maintaining a diverse and inclusive workplace for all employees. Proof of eligibility to work in the United States must be provided if selected for hire.
If You Are A Current Employee
Click Here
To Apply#J-18808-Ljbffr
Are you a digital marketing trailblazer with a passion for creating unforgettable online experiences? Delta Dental is seeking a dynamic leader to own our web properties, digital operations, and email marketing strategies. As the Senior Manager of Digital Marketing & Website Strategy, you'll play a pivotal role in shaping the future of our digital presence, crafting compelling and seamless customer journeys that resonate with both B2C and B2B audiences.
In this role, you'll define and drive our website strategy in alignment with our overarching digital marketing goals, and inspire and lead cross-functional teams to execute innovative web programs that deliver results. Your expertise in optimizing customer journeys will be the cornerstone of creating impactful website experiences that leave a lasting impression.
This is a hybrid position requiring 1-2 days in office per week
RESPONSIBILITIES
Oversees the web strategy, including conversion rate optimization (CRO), testing and experimentation, and UX enhancements that drive acquisition, conversion, and retention.Manages Adobe Experience Manager content authoring team, Content Management System (CMS) producers, and Sharepoint producers to drive content delivery on internal and external platforms.Oversees email marketing and database team to drive content delivery to D2C and B2B audiences.Drives continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities.Establishes and implements new ways of working for the website and internet. Establishes systems of governance, standards, technical requirements, and defines resources needed to implement website strategies.Develops a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Insights, CX) and uses those insights to inform site strategy.Analyzes and monitors page performance and user behavior across site landing pages, generating data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the customer experience.Partners with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance and email marketing, and manage forecasts.Collaborates with Digital Marketing SEO, Content Marketing teams, and Product on SEO initiatives and content opportunities that improve website visibility and performance. Collaborates with Marketing Segments, Brand and Creative, Sales, and Product teams to create site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.Manages several digital marketing teams, bringing a talent management lens to leadership.
QUALIFICATIONS
10-12 years of experience w/Bachelor's degree; 7+ years supervisory/management preferred.10+ years professional work experience in Marketing Website and Email roles.Ability to lead, influence, and direct projects and processes across multiple teams.Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (AEM), A/B testing tools (Adobe Target), site analytics (Adobe Analytics), and business intelligence tools.Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale.Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.Well-versed in the technical aspects of marketing automation, segmentation, and email marketing.Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance.Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences.Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.Experience developing and managing a team of direct and indirect reports of varying career levels.Ability to adapt and thrive with ambiguity.
ADDITIONAL INFORMATION
Behind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes:
Competitive base and incentive pay401(k) with robust matching and non-matching contributionsRich medical & pharmacy benefits100% employer-paid dental and vision benefitsHolistic wellbeing program with deep financial incentivesGenerous paid time off plus 12 paid holidays and your birthday offCulture of growth and learning: career development; tuition reimbursement; recognition programFamily support: adoption assistance, fertility treatment, child, elder & pet care assistanceSocial responsibility and volunteer opportunitiesEmployee discount program
Delta Dental is an equal opportunity employer. We are committed to building and maintaining a diverse and inclusive workplace for all employees. Proof of eligibility to work in the United States must be provided if selected for hire.
If You Are A Current Employee
Click Here
To Apply#J-18808-Ljbffr