Huckberry
Senior Director of Growth
Huckberry, Austin, Texas, us, 78716
Here at Huckberry, we’re on a mission to inspire and equip adventures near and far, and along the way create the largest men’s lifestyle brand on the planet.We’re looking for a strategic, action-oriented growth leader to join Huckberry and drive the company’s digital growth and new customer acquisition strategies and execution. The ideal candidate has managed a $30 million+ annual digital marketing budget in a high-growth consumer-facing company and has their finger on the pulse of the rapidly-changing digital marketing landscape. And, perhaps most importantly, you are not afraid to roll up your sleeves!This role is based at our headquarters in Austin, TX; relocation support will be provided to a remote hire.What makes Huckberry unique?
Top tier and differentiated lifestyle brandMulti-brand retailer (100's of brands and 1,000’s of SKUs)A family of vertical DTC House Brands with core franchises driving margin and LTVA media powerhouse: check out the channelWhat makes YOU unique?
Leadership
Strong leader for the growth team and advocate for resources and GTM alignmentSuccessful cross-functional partner with Merch, Brand/Creative, Data/Finance, and EcomFull funnel Marketer
Deep understanding of the marketing funnel and how channels play independently and together in a cohesive funnelDiscover small yet powerful insights within channels, and the leadership to apply those insights across other channels and the company (ability to zoom in and out)Driving a culture for rigorous creative testing and constantly reading and reacting to the changing landscapeMeasurement expertise
Drive MMM, incrementality, PP survey, and hold-out testingImprove budget allocation and ROAS threshold within channelsResponsibilities:
Develop and implement Huckberry’s digital growth strategy with a deep understanding of Huckberry’s customer and product offeringUtilize the Huckberry GTM process to align marketing efforts around the biggest opportunities on our product roadmapLead and inspire the team of paid channel owners to drive best-in-class execution across Paid Social, PPC, TV, Affiliate, and Influencer/CreatorActively manage the portfolio of marketing investments to drive profitable customer acquisition at scalePartner with Brand, Creative and Content teams to produce effective and brand-aligned creative assets that utilize best-in-class paid marketing creative tacticsConstantly test, learn and iterate!Utilize data-driven insights to improve campaign performance and efficiencyQualifications:
Deep love and empathy for the Huckberry consumer and brandExperience leading growth marketing teams managing 8-figure annual budgets across channels at an e-commerce brand and/or digital marketing agencyProven success in a leadership role driving rapid growth over a multi-year periodStrong understanding of marketing attribution, MMM, and incrementality testingCRM, UX, Multi-brand retail experience a big plusWorld-class understanding of trends within the digital marketing spaceExpert portfolio management skills across variety of channelsCurious, scrappy and entrepreneurial mentalityBenefits:
Medical, Dental, Vision benefits401(k) and employer matchWFH flexibilitySabbatical LeaveSummer FridaysMental health resourcesPaid Parental LeavePaid Time Off & Paid Sick LeaveVolunteer Time OffGenerous employee discountCompany Description
Huckberry is a leading men’s lifestyle retailer and media company. Millions of guys trust us as their go-to resource for the coolest new gear, lifestyle inspiration, and a lot more. We were recently named one of IAB’s most disruptive consumer brands, and we’ve collaborated with everyone from Matthew McConaughey and Kelly Slater to brands like Danner, Timex, and RRL. We look forward to meeting you.Get to Know Us Better:
Journal:
https://huckberry.com/journalYouTube:
https://www.youtube.com/c/HuckberrycoInstagram:
http://instagram.com/huckberryHuckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.Notice to California Job Applicants
#J-18808-Ljbffr
Top tier and differentiated lifestyle brandMulti-brand retailer (100's of brands and 1,000’s of SKUs)A family of vertical DTC House Brands with core franchises driving margin and LTVA media powerhouse: check out the channelWhat makes YOU unique?
Leadership
Strong leader for the growth team and advocate for resources and GTM alignmentSuccessful cross-functional partner with Merch, Brand/Creative, Data/Finance, and EcomFull funnel Marketer
Deep understanding of the marketing funnel and how channels play independently and together in a cohesive funnelDiscover small yet powerful insights within channels, and the leadership to apply those insights across other channels and the company (ability to zoom in and out)Driving a culture for rigorous creative testing and constantly reading and reacting to the changing landscapeMeasurement expertise
Drive MMM, incrementality, PP survey, and hold-out testingImprove budget allocation and ROAS threshold within channelsResponsibilities:
Develop and implement Huckberry’s digital growth strategy with a deep understanding of Huckberry’s customer and product offeringUtilize the Huckberry GTM process to align marketing efforts around the biggest opportunities on our product roadmapLead and inspire the team of paid channel owners to drive best-in-class execution across Paid Social, PPC, TV, Affiliate, and Influencer/CreatorActively manage the portfolio of marketing investments to drive profitable customer acquisition at scalePartner with Brand, Creative and Content teams to produce effective and brand-aligned creative assets that utilize best-in-class paid marketing creative tacticsConstantly test, learn and iterate!Utilize data-driven insights to improve campaign performance and efficiencyQualifications:
Deep love and empathy for the Huckberry consumer and brandExperience leading growth marketing teams managing 8-figure annual budgets across channels at an e-commerce brand and/or digital marketing agencyProven success in a leadership role driving rapid growth over a multi-year periodStrong understanding of marketing attribution, MMM, and incrementality testingCRM, UX, Multi-brand retail experience a big plusWorld-class understanding of trends within the digital marketing spaceExpert portfolio management skills across variety of channelsCurious, scrappy and entrepreneurial mentalityBenefits:
Medical, Dental, Vision benefits401(k) and employer matchWFH flexibilitySabbatical LeaveSummer FridaysMental health resourcesPaid Parental LeavePaid Time Off & Paid Sick LeaveVolunteer Time OffGenerous employee discountCompany Description
Huckberry is a leading men’s lifestyle retailer and media company. Millions of guys trust us as their go-to resource for the coolest new gear, lifestyle inspiration, and a lot more. We were recently named one of IAB’s most disruptive consumer brands, and we’ve collaborated with everyone from Matthew McConaughey and Kelly Slater to brands like Danner, Timex, and RRL. We look forward to meeting you.Get to Know Us Better:
Journal:
https://huckberry.com/journalYouTube:
https://www.youtube.com/c/HuckberrycoInstagram:
http://instagram.com/huckberryHuckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.Notice to California Job Applicants
#J-18808-Ljbffr