Upper Deck
Marketing Coordinator-Sports
Upper Deck, Carlsbad, California, United States, 92002
SUMMARY Overview of the position
The Marketing team is looking for a positive minded, detail-oriented self-starter to support premium product lines featuring top NBA, NHL, PGA, AEW athletes and other talent. The Sports Marketing Coordinator position will be a key contributor to memorabilia marketing initiatives and athlete branding opportunities, which includes strategy and execution of product support materials, social media content, videos, digital catalogs, gifs, advertising campaigns, fan engagement, community outreach, website content, banners, product announcements and sponsorship assets. The position will also provide detailed metrics and analytics for all campaigns. The Sports Marketing Coordinator will report to the Senior Sports Marketing Manager and will regularly work with the Director of Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.Work closely with product, design and Upper Deck Authenticated (UDA) teams to develop and manage a marketing calendar to support Upper Deck's campaignsDevelop omni-channel brand awareness and conversion campaigns to support UDA memorabilia products and programsIdentify new media, advocacy and partnership opportunities to support UDA and manage the day-to-day relationship and asset distributionHelp facilitate asset ideation, creation and execution, including approval processDevelop creative briefs and coordinate banners, ads and other graphicsDevelop creative briefs and manage timelines for production of printed assets, including signage, mailings, catalogs, print ads, promos, etcIdentify key influential figures in the memorabilia and sports space and develop ways to collaborate.Manage UDA Release Calendar and Talent Signing Calendar in Project Management ToolWork closely with UDA and Talent Acquisitions team and provide assets for athlete signings including branded decor, promos, video crew, interview questions, etcIdeate organic promotional ideas that provide community engagement and program awarenessCoordinates contests and promotional sweepstakes programs, including obtaining legal approvals, acquiring and delivering sweepstakes prizes, coordinating related promotional events and interfacing with sweepstakes winners.Collaborate with Content, Digital Marketing, and Sports Marketing Team to create fresh UDA and athlete related content that highlights Upper Deck athletes, celebrates their milestones, and markets existing and upcoming memorabilia productCollaborate and support the content team with messaging for the content and creative assets for UDA related social, including videoCollaborate with Digital Marketing Team for SEO, product releases on the website, scheduling paid digital campaigns and emailsAssist with compiling and reporting of key marketing metrics and analyticsDevelop post-campaign review of results and recommendations.Excel as a team player and strive to maximize team/department performanceEDUCATION/EXPERIENCE
2-3 Years of marketing experienceSports and/or collecting industry experience a plusKNOWLEDGE, SKILLS, AND ABILITIES
Excellent organization and project management skillsOutstanding written and oral communication skillsAbility to manage multiple and changing priorities and adhere to deadlinesTeam player with excellent interpersonal skillsSolid research and analytical skillsCreative, problem solver, detail orientedExperience with Microsoft Suite: Office, Word, PowerPoint, ExcelExperience creating and/or editing videos is a plusPhotoshop, Illustrator, InDesign experience is a plusSolid knowledge in all relevant social media platformsExperience with WordPress Blog publishing a plusProfessional demeanor; team player orientation. Ability to interface with internal and external parties at all levels.Ability to perform duties under minimal supervision while exercising discretion and independent judgmentHands on, energetic and motivated self-starterOther details
Pay Type HourlyMin Hiring Rate $27.00Max Hiring Rate $29.00
Apply Now
The Marketing team is looking for a positive minded, detail-oriented self-starter to support premium product lines featuring top NBA, NHL, PGA, AEW athletes and other talent. The Sports Marketing Coordinator position will be a key contributor to memorabilia marketing initiatives and athlete branding opportunities, which includes strategy and execution of product support materials, social media content, videos, digital catalogs, gifs, advertising campaigns, fan engagement, community outreach, website content, banners, product announcements and sponsorship assets. The position will also provide detailed metrics and analytics for all campaigns. The Sports Marketing Coordinator will report to the Senior Sports Marketing Manager and will regularly work with the Director of Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.Work closely with product, design and Upper Deck Authenticated (UDA) teams to develop and manage a marketing calendar to support Upper Deck's campaignsDevelop omni-channel brand awareness and conversion campaigns to support UDA memorabilia products and programsIdentify new media, advocacy and partnership opportunities to support UDA and manage the day-to-day relationship and asset distributionHelp facilitate asset ideation, creation and execution, including approval processDevelop creative briefs and coordinate banners, ads and other graphicsDevelop creative briefs and manage timelines for production of printed assets, including signage, mailings, catalogs, print ads, promos, etcIdentify key influential figures in the memorabilia and sports space and develop ways to collaborate.Manage UDA Release Calendar and Talent Signing Calendar in Project Management ToolWork closely with UDA and Talent Acquisitions team and provide assets for athlete signings including branded decor, promos, video crew, interview questions, etcIdeate organic promotional ideas that provide community engagement and program awarenessCoordinates contests and promotional sweepstakes programs, including obtaining legal approvals, acquiring and delivering sweepstakes prizes, coordinating related promotional events and interfacing with sweepstakes winners.Collaborate with Content, Digital Marketing, and Sports Marketing Team to create fresh UDA and athlete related content that highlights Upper Deck athletes, celebrates their milestones, and markets existing and upcoming memorabilia productCollaborate and support the content team with messaging for the content and creative assets for UDA related social, including videoCollaborate with Digital Marketing Team for SEO, product releases on the website, scheduling paid digital campaigns and emailsAssist with compiling and reporting of key marketing metrics and analyticsDevelop post-campaign review of results and recommendations.Excel as a team player and strive to maximize team/department performanceEDUCATION/EXPERIENCE
2-3 Years of marketing experienceSports and/or collecting industry experience a plusKNOWLEDGE, SKILLS, AND ABILITIES
Excellent organization and project management skillsOutstanding written and oral communication skillsAbility to manage multiple and changing priorities and adhere to deadlinesTeam player with excellent interpersonal skillsSolid research and analytical skillsCreative, problem solver, detail orientedExperience with Microsoft Suite: Office, Word, PowerPoint, ExcelExperience creating and/or editing videos is a plusPhotoshop, Illustrator, InDesign experience is a plusSolid knowledge in all relevant social media platformsExperience with WordPress Blog publishing a plusProfessional demeanor; team player orientation. Ability to interface with internal and external parties at all levels.Ability to perform duties under minimal supervision while exercising discretion and independent judgmentHands on, energetic and motivated self-starterOther details
Pay Type HourlyMin Hiring Rate $27.00Max Hiring Rate $29.00
Apply Now