Manager, Marketing B2B2C

Who We AreACAMS is the largest international membership organization dedicated to providing opportunities for anti-financial crime (AFC) education, best practices, and peer-to-peer networking to AFC professionals globally. With over 90,000 members across 180 jurisdictions, ACAMS is committed to the mission of ending financial crime through the provision of anti-money laundering/counterterrorism-financing and sanctions knowledge-sharing, thought leadership, risk-mitigation services, ESG initiatives, and platforms for public-private dialogue. The association’s CAMS certification is the gold-standard qualification for AFC professionals, while the CGSS certification is its premier specialist qualification for sanctions professionals. ACAMS’ 60 Chapters globally further amplify the association’s mission through training and networking initiatives. Visit acams.org for more information.Opportunity at a GlanceWe are seeking a talented and experienced Marketing Manager with a strong focus on business-to-business-to-consumer (B2B2C) marketing strategies. As a Marketing Manager, you will be responsible for developing and executing effective marketing campaigns and initiatives that target both our business partners and end consumers (enterprise and individual members). Your role will be crucial in driving brand/product awareness, ecosystem adherence, driving products usage, and fostering strong relationships within our B2B and B2C networks.This position will report to the Global Director of Marketing (B2C/B2B2C).Responsibilities

Create and implement a comprehensive marketing strategy that effectively targets both business partners and end consumers.Collaborate with cross-functional teams to align marketing objectives with overall business goals.Establish and nurture strong relationships with key business partners, including account admins, training leaders, and key stakeholders within top accounts.Collaborate with the sales team to identify opportunities and develop joint marketing initiatives.Create enablement materials, such as pitch decks and collateral, to help enable departments to onboard, train and engage different personas in the buying cycle.Support all marketing engagement services for a portfolio of enterprise and key strategic accounts, including omnichannel marketing strategy, marketing content, and campaigns.Utilize various marketing channels, including digital channels, advertising, social media, content marketing, and events to reach target audiences effectively.Analyze market or usage data and insights to identify opportunities for innovation and growth.Develop and manage the B2B2C marketing budget, ensuring efficient allocation of resources across different marketing initiatives.Track and analyze marketing campaigns performance metrics, provide regular reports to management, and make data-driven recommendations for improvement.Collaborate with Brand/Digital/B2B/Product Teams to produce high-quality regional and global content/design and sales/customer onboarding enablement assets.Serve as the front-line escalation point for operational issues and act as the liaison between Marketing, Customer Service, and Operations Teams for corporate-related projects.Qualifications

Proven experience as a Marketing Manager (5+ years), with a strong focus on B2B2C marketing strategies.Experience developing campaign recommendations using qualitative and quantitative insights.Demonstrated success in developing and executing integrated marketing campaigns.Solid understanding of B2B and B2C dynamics, customer behavior, and market trends.Evidence of strong collaboration skills.Strong emotional intelligence (EQ) and project management abilities.Salesforce (CRM), Eloqua (Automation), Drupal (CMS), and Monday.com experience required.Proficiency in customer marketing and expertise in B2B2C content creation.Excellent organizational skills, including project management, multitasking, and meticulous attention to details.Fluent Written and Spoken English.EEOWe are proud to be an EEO employer M/F/D/V. At ACAMS, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.Apply Now

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