Cotton & Company
Marketing Manager, Salesforce
Cotton & Company, Alexandria, Virginia, us, 22350
Salesforce Marketing Manager - Remote
About Sikich: Sikich's national technology consultancy helps companies across industries - including health care, finance, manufacturing, distribution and professional services - improve productivity and performance with innovative digital strategies and technology solutions. Sikich is a leader in cloud and emerging technologies, and has one of the deepest, most diverse solution portfolios in the middle market. Sikich is a premier Microsoft, NetSuite and Salesforce partner.Qualifications
5 years of relevant work experience in technology services, preferably with marketing Salesforce Products or ServicesPrevious Marketing experience for a Salesforce Partner a strong plusBachelor's Degree in marketing or related field (or equivalent experience)Extensive experience in the development of multi-touch campaigns and execution of email marketing, digital advertising, content creation, SEM, sales enablement and Account Based Marketing with proven resultsExperience with Marketing Automation platforms such as MarketoResponsibilities
This position's priority is to drive demand for the practice and create opportunities from SalesforceThe Marketing Manager will help leadership position Sikich as a go-to partner for Salesforce in select industries with the goal of securing joint opportunitiesCreate, manage and implement impactful marketing and sales enablement programs to increase visibility and drive new business opportunitiesDetermine and execute appropriate cross-media marketing mix based on target audience, anticipated reach, required tracking and follow-upDevelop and execute demand generation strategies including content creation through multiple stages of client acquisition (new prospect, stalled in the sales funnel, etc.)Manage multiple marketing programs simultaneously and on tight deadlinesCollaborate with Digital Marketing team for PPC campaigns, digital ads, landing pages and website content as neededWrite campaign content, including email, and landing page copy, build email templates and modify existing templates that drive audience engagementDevelop and implement marketing strategies to drive awareness and sales growth through the Salesforce ecosystemCreate nurture programs while employing best practices using marketing automationUse analytics tools to track and measure the effectiveness of marketing programsAnalyze data and key performance indicators (KPIs) to identify areas for improvement and make data-driven decisionsPlan and carry out events to support marketing plans and goals - both virtual and liveExecute Account Based Marketing programs for both prospects and existing clients to increase revenue and sales pipelineDeliver campaign reporting, measure effectiveness, and pipeline contributionBenefits
Our employees enjoy expansive benefit offerings, ranging from wellness programs to our flexible time off policySikich prioritizes our employees' personal welfare; making sure our staff's health, family time and well-being are not compromised in order to further their careerOur flexible time off policy encourages every full-time employee to take off at least four weeks for personal, vacation or sick leaveThis benefit is activated as soon as you start with the firmHealth, dental, vision, life and accident/death/disability insurance optionsHSA employer contribution9 paid holidays annually12 weeks of paid parental leave for the birth of your child or the placement of an adopted child within your home3 weeks of paid paternity leave for fathers for the birth of their child401(k) with employer contributionsCPA bonus with 4 paid exam days & 4 paid study daysTuition ReimbursementEmployee referral bonus programFORCE - our community volunteer program (each employee may use up to 4 hours of paid time annually to volunteer and make a difference in their local communities)
#J-18808-Ljbffr
About Sikich: Sikich's national technology consultancy helps companies across industries - including health care, finance, manufacturing, distribution and professional services - improve productivity and performance with innovative digital strategies and technology solutions. Sikich is a leader in cloud and emerging technologies, and has one of the deepest, most diverse solution portfolios in the middle market. Sikich is a premier Microsoft, NetSuite and Salesforce partner.Qualifications
5 years of relevant work experience in technology services, preferably with marketing Salesforce Products or ServicesPrevious Marketing experience for a Salesforce Partner a strong plusBachelor's Degree in marketing or related field (or equivalent experience)Extensive experience in the development of multi-touch campaigns and execution of email marketing, digital advertising, content creation, SEM, sales enablement and Account Based Marketing with proven resultsExperience with Marketing Automation platforms such as MarketoResponsibilities
This position's priority is to drive demand for the practice and create opportunities from SalesforceThe Marketing Manager will help leadership position Sikich as a go-to partner for Salesforce in select industries with the goal of securing joint opportunitiesCreate, manage and implement impactful marketing and sales enablement programs to increase visibility and drive new business opportunitiesDetermine and execute appropriate cross-media marketing mix based on target audience, anticipated reach, required tracking and follow-upDevelop and execute demand generation strategies including content creation through multiple stages of client acquisition (new prospect, stalled in the sales funnel, etc.)Manage multiple marketing programs simultaneously and on tight deadlinesCollaborate with Digital Marketing team for PPC campaigns, digital ads, landing pages and website content as neededWrite campaign content, including email, and landing page copy, build email templates and modify existing templates that drive audience engagementDevelop and implement marketing strategies to drive awareness and sales growth through the Salesforce ecosystemCreate nurture programs while employing best practices using marketing automationUse analytics tools to track and measure the effectiveness of marketing programsAnalyze data and key performance indicators (KPIs) to identify areas for improvement and make data-driven decisionsPlan and carry out events to support marketing plans and goals - both virtual and liveExecute Account Based Marketing programs for both prospects and existing clients to increase revenue and sales pipelineDeliver campaign reporting, measure effectiveness, and pipeline contributionBenefits
Our employees enjoy expansive benefit offerings, ranging from wellness programs to our flexible time off policySikich prioritizes our employees' personal welfare; making sure our staff's health, family time and well-being are not compromised in order to further their careerOur flexible time off policy encourages every full-time employee to take off at least four weeks for personal, vacation or sick leaveThis benefit is activated as soon as you start with the firmHealth, dental, vision, life and accident/death/disability insurance optionsHSA employer contribution9 paid holidays annually12 weeks of paid parental leave for the birth of your child or the placement of an adopted child within your home3 weeks of paid paternity leave for fathers for the birth of their child401(k) with employer contributionsCPA bonus with 4 paid exam days & 4 paid study daysTuition ReimbursementEmployee referral bonus programFORCE - our community volunteer program (each employee may use up to 4 hours of paid time annually to volunteer and make a difference in their local communities)
#J-18808-Ljbffr