DTC Sales Director

Company DescriptionAt Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here.At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility/adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.Job DescriptionThis role is designated as a hybrid role which includes working at least 3 days per week (Tuesday, Wednesday, Thursday) in one of our main offices located in Maumee, OH or North Olmsted, OH to foster better collaboration, connection, and innovation. DTC Sales Director's primary focus will be on driving sales directly to consumers through various channels, directly impacting revenue growth and brand visibility.Key Responsibilities For This RoleStrategic DTC Planning: Develop and execute strategic plans to maximize sales within the DTC channel. This includes understanding consumer behavior, market trends, and competitive landscape.Customer Acquisition: Create and implement strategies to acquire new customers. Leverage digital marketing, e-commerce platforms, and personalized experiences to enhance customer engagement.E-Commerce Optimization: Collaborate with cross-functional teams to optimize the DTC e-commerce platform. Ensure seamless user experience, efficient checkout processes, and effective product merchandising.Digital Marketing and Campaigns: Drive DTC sales through targeted digital marketing campaigns. Utilize social media, email marketing, and other online channels to reach and convert potential customers.Data-Driven Insights: Leverage data analytics to gain insights into consumer behavior, conversion rates, and sales performance. Use these insights to refine strategies and make informed decisions.Channel Partnerships: Explore partnerships with relevant DTC platforms, influencers, and affiliates. Identify opportunities for co-marketing and cross-promotion.QualificationsRequirements and Skills:Proven track record in DTC sales, preferably within a similar industry.Familiarity with e-commerce platforms, digital marketing, and consumer trends.Strong analytical skills to interpret data and drive actionable insights.Excellent communication and negotiation abilities.Bachelor's degree or equivalent.Additional InformationFortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors, and security. We have an impressive track record of strong financial results, market outperformance, and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more.Equal Employment OpportunityFBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.Reasonable AccommodationsFBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at FBIN.Recruiting@fbhs.com and let us know the nature of your request along with your contact information.

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