Quizlet
Sr. Product Marketing Manager
Quizlet, San Francisco, California, United States, 94199
Qualifications
4-10 years experience in a product marketing role at a consumer-facing company3+ years of experience working directly with product managers on a core product offeringStrong leadership qualities with a proven ability to influence cross-functional teamsExcellent analytical skills with a “test and learn” mindsetExperience driving product launches and continued product adoption GTM strategyData-first orientation combined with the curiosity to ask sophisticated questions of the data and of analystsDecisiveness and proactive communication skills regarding progress and approachExcellent organizational, prioritization, and communication skills with a high degree of attention to detailComfort with ambiguity, uncertainty, and a rapidly evolving business landscapeScaling mindset with a good understanding of the metrics product and marketing teams tend to evaluate investment opportunities and make tradeoffsConfidence in creative problem solving with strong interpersonal skillsMarket research skills including surveys, interviews, and competitive intelligenceDemonstrated empathy and nuance when it comes to understanding customers from different backgrounds from yourselfFamiliarity with the ed tech landscape and/or Gen Z consumersExperience working within a freemium consumer subscriptions businessSome background in both growth and core product marketingExperience driving cross-selling and onsite marketing campaignsExperience at a company that specializes in user-generated contentExperience developing strong customer education marketingPast experience with any kind of teachingResponsibilities
This role will report to the Director of Product Marketing and it will be highly cross-functionalAs a Sr. PMM focused on Growth at Quizlet, you’ll be responsible for driving user growth and engagement through Teachers on our platformYou’ll approach marketing to this audience with a data-driven mindset and a high degree of user empathy to ensure we land on the best approaches to “teach the teachers” about all that Quizlet can doOn a daily basis, you’ll partner with product management, design, engineering, product analytics, lifecycle marketing, and user research team members to develop strategies to ensure that every teacher knows how to leverage Quizlet’s unique advantages to drive student engagement and academic successAs the product marketer tasked with driving gains in user acquisition and engagement, you’ll also lead research efforts to help us position ourselves against the competition and to uncover the most significant barriers to student and teacher adoptionYou will use insights gathered to make the case for high-impact tests and product experiencesOn the go-to-market side, you’ll craft campaign strategies and recommend the right targeting, channels, timing, and messagingAs you test and learn, you’ll help us establish playbooks for scaling the impact of winning initiativesAs an excellent communicator, you will be confident in sharing your learnings and proposals in well-synthesized decks and documentsYou will thrive in this role if you can break down your thinking, solicit direct feedback, and bring a large group of stakeholders along for the rideBuild and test strategies to drive product adoption and user understandingInfluence product, design, and analytics partners to make key improvements that will improve the core user experienceManage the Teacher Education Manager and support them in accomplishing their workConduct research to identify barriers to adoption and craft synthesis decks that illuminate the top insights and recommendationsDeeply understand our business, including the growth levers across our free and paid product so that you can advocate effectively for teachers and younger students across the organizationDevelop our teacher and U18 lifecycle and onsite marketing strategies to make sure teachers are empowered to take full advantage of Quizlet’s capabilitiesPartner with product management, product analytics, product design, and growth marketing teams to analyze trends in our data, build out user journeys, and prioritize initiatives accordinglyDraft, test, and refine product messagingYou’ll be a strong writer and able to think through the nuances of positioning and messaging for teachersWork with the Teacher Education Manager at Quizlet to build a strong network of teacher advocates and educators who can inspire other teachersRun our annual virtual conference for teachers, giving this audience a window into upcoming product launches and sharing tips and tricks that inspire them to use Quizlet in new ways
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4-10 years experience in a product marketing role at a consumer-facing company3+ years of experience working directly with product managers on a core product offeringStrong leadership qualities with a proven ability to influence cross-functional teamsExcellent analytical skills with a “test and learn” mindsetExperience driving product launches and continued product adoption GTM strategyData-first orientation combined with the curiosity to ask sophisticated questions of the data and of analystsDecisiveness and proactive communication skills regarding progress and approachExcellent organizational, prioritization, and communication skills with a high degree of attention to detailComfort with ambiguity, uncertainty, and a rapidly evolving business landscapeScaling mindset with a good understanding of the metrics product and marketing teams tend to evaluate investment opportunities and make tradeoffsConfidence in creative problem solving with strong interpersonal skillsMarket research skills including surveys, interviews, and competitive intelligenceDemonstrated empathy and nuance when it comes to understanding customers from different backgrounds from yourselfFamiliarity with the ed tech landscape and/or Gen Z consumersExperience working within a freemium consumer subscriptions businessSome background in both growth and core product marketingExperience driving cross-selling and onsite marketing campaignsExperience at a company that specializes in user-generated contentExperience developing strong customer education marketingPast experience with any kind of teachingResponsibilities
This role will report to the Director of Product Marketing and it will be highly cross-functionalAs a Sr. PMM focused on Growth at Quizlet, you’ll be responsible for driving user growth and engagement through Teachers on our platformYou’ll approach marketing to this audience with a data-driven mindset and a high degree of user empathy to ensure we land on the best approaches to “teach the teachers” about all that Quizlet can doOn a daily basis, you’ll partner with product management, design, engineering, product analytics, lifecycle marketing, and user research team members to develop strategies to ensure that every teacher knows how to leverage Quizlet’s unique advantages to drive student engagement and academic successAs the product marketer tasked with driving gains in user acquisition and engagement, you’ll also lead research efforts to help us position ourselves against the competition and to uncover the most significant barriers to student and teacher adoptionYou will use insights gathered to make the case for high-impact tests and product experiencesOn the go-to-market side, you’ll craft campaign strategies and recommend the right targeting, channels, timing, and messagingAs you test and learn, you’ll help us establish playbooks for scaling the impact of winning initiativesAs an excellent communicator, you will be confident in sharing your learnings and proposals in well-synthesized decks and documentsYou will thrive in this role if you can break down your thinking, solicit direct feedback, and bring a large group of stakeholders along for the rideBuild and test strategies to drive product adoption and user understandingInfluence product, design, and analytics partners to make key improvements that will improve the core user experienceManage the Teacher Education Manager and support them in accomplishing their workConduct research to identify barriers to adoption and craft synthesis decks that illuminate the top insights and recommendationsDeeply understand our business, including the growth levers across our free and paid product so that you can advocate effectively for teachers and younger students across the organizationDevelop our teacher and U18 lifecycle and onsite marketing strategies to make sure teachers are empowered to take full advantage of Quizlet’s capabilitiesPartner with product management, product analytics, product design, and growth marketing teams to analyze trends in our data, build out user journeys, and prioritize initiatives accordinglyDraft, test, and refine product messagingYou’ll be a strong writer and able to think through the nuances of positioning and messaging for teachersWork with the Teacher Education Manager at Quizlet to build a strong network of teacher advocates and educators who can inspire other teachersRun our annual virtual conference for teachers, giving this audience a window into upcoming product launches and sharing tips and tricks that inspire them to use Quizlet in new ways
#J-18808-Ljbffr