Wanderlog
Performance Marketing Manager (experience required; on-site or remote)
Wanderlog, San Francisco, California, United States, 94199
[Full Time] Performance Marketing Manager (experience required; on-site or remote)
at Wanderlog (United States)Date Posted: 02 Aug, 2023Work Location: San Francisco, United StatesSalary Offered: $65000 — $85000 yearlyJob Type: Full TimeExperience Required: 1+ yearsRemote Work: YesStock Options: YesVacancies: 1 availableWanderlog helps make leisure travel easier. We believe that travel makes the world better, and are building tools that lower the bar to it. Our first product is a mobile and web app for planning trips, and we're currently the top result for 'vacation planner' on web, iOS, and Android.We’ve raised funding from Y Combinator and General Catalyst, and have grown to become one of the most popular travel planning apps out there.What you’ll do:
As the performance marketing lead, you’ll coordinate and execute on our paid marketing efforts. You’ll be our first business hire, so you’ll need to both do and delegate. You’ll both optimize the channels that we’ve worked with for a long time, and also explore new channels by testing, learning, and tweaking creatives, targeting, and content.You’ll be expected to:Work closely with our engineers, designer, and co-founders.Document and formalize processes for various tasks, and hire contractors or work with engineers to spec out automation for them.Learn about and try advertising on new channels and sites.Brainstorm new concepts and creatives, and either make them yourself or hire contractors to realize them.Rigorously analyze performance of marketing campaigns, acquisition funnels, and retention to recommend improvements and inform engineering priorities.Do market research into competitors and synthesize the information into next steps and suggested new initiatives.This position is a full-time role reporting to the co-founders at Wanderlog headquarters in San Francisco, and can either be remote or on-site.You may be a good fit if you:Previously managed paid marketing campaigns with at least $100,000 in total spend.Have graphics and design sense, and ideally are able to make your own simpler creatives.Deep expertise in paid social channels, such as Meta and TikTok.Are analytical and can make sense of data in an Excel spreadsheet or on an online dashboard.Are action-oriented and try to quickly test your ideas and get things done.Are entrepreneurial and excited about joining a small, high-growth team.Love travel and believe in it as a positive force personally and for the world.What’s it like to work here?
We’re an engineering and product-heavy team that moves quickly. A typical week’s work involves shipping a new marketing campaign, quickly analyzing and reporting on its results, and tweaking our approach based on what we’ve learned.We believe in work-life balance. If you're remote, we love taking time to get to know each other at our daily check-ins where we don't just talk about work, but also our lives! At our San Francisco Hayes Valley office, we stop working and eat together for lunch. We work reasonable hours and make time for working out and enjoying life with friends and family.About Wanderlog
Wanderlog is a travel planner for researching, organizing, and mapping your trip.Company Size:
1 - 5 PeopleYear Founded:
2019Country:
United StatesCompany Status:
Actively Hiring
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at Wanderlog (United States)Date Posted: 02 Aug, 2023Work Location: San Francisco, United StatesSalary Offered: $65000 — $85000 yearlyJob Type: Full TimeExperience Required: 1+ yearsRemote Work: YesStock Options: YesVacancies: 1 availableWanderlog helps make leisure travel easier. We believe that travel makes the world better, and are building tools that lower the bar to it. Our first product is a mobile and web app for planning trips, and we're currently the top result for 'vacation planner' on web, iOS, and Android.We’ve raised funding from Y Combinator and General Catalyst, and have grown to become one of the most popular travel planning apps out there.What you’ll do:
As the performance marketing lead, you’ll coordinate and execute on our paid marketing efforts. You’ll be our first business hire, so you’ll need to both do and delegate. You’ll both optimize the channels that we’ve worked with for a long time, and also explore new channels by testing, learning, and tweaking creatives, targeting, and content.You’ll be expected to:Work closely with our engineers, designer, and co-founders.Document and formalize processes for various tasks, and hire contractors or work with engineers to spec out automation for them.Learn about and try advertising on new channels and sites.Brainstorm new concepts and creatives, and either make them yourself or hire contractors to realize them.Rigorously analyze performance of marketing campaigns, acquisition funnels, and retention to recommend improvements and inform engineering priorities.Do market research into competitors and synthesize the information into next steps and suggested new initiatives.This position is a full-time role reporting to the co-founders at Wanderlog headquarters in San Francisco, and can either be remote or on-site.You may be a good fit if you:Previously managed paid marketing campaigns with at least $100,000 in total spend.Have graphics and design sense, and ideally are able to make your own simpler creatives.Deep expertise in paid social channels, such as Meta and TikTok.Are analytical and can make sense of data in an Excel spreadsheet or on an online dashboard.Are action-oriented and try to quickly test your ideas and get things done.Are entrepreneurial and excited about joining a small, high-growth team.Love travel and believe in it as a positive force personally and for the world.What’s it like to work here?
We’re an engineering and product-heavy team that moves quickly. A typical week’s work involves shipping a new marketing campaign, quickly analyzing and reporting on its results, and tweaking our approach based on what we’ve learned.We believe in work-life balance. If you're remote, we love taking time to get to know each other at our daily check-ins where we don't just talk about work, but also our lives! At our San Francisco Hayes Valley office, we stop working and eat together for lunch. We work reasonable hours and make time for working out and enjoying life with friends and family.About Wanderlog
Wanderlog is a travel planner for researching, organizing, and mapping your trip.Company Size:
1 - 5 PeopleYear Founded:
2019Country:
United StatesCompany Status:
Actively Hiring
#J-18808-Ljbffr