Rosewood Hotels & Resorts
Performance Marketing Manager, Global
Rosewood Hotels & Resorts, Los Angeles, California, United States,
Performance Marketing Manager
Rosewood Hotel Group seeks a talented and results-driven Performance Marketing Manager to drive best-in-class online engagement for our customers worldwide.As a Performance Marketing Manager, you will be responsible for developing, executing, and optimizing our digital marketing strategies to drive growth, acquire new customers, and increase revenue. You will work closely with cross-functional teams, including the brand, creative, analytics, and agency partner teams, to create and manage data-driven campaigns that achieve our business objectives.Responsibilities
Develop, execute, and optimize digital marketing strategies to drive growth, acquire new customers, and increase revenue.Work closely with cross-functional teams to create and manage data-driven campaigns.Manage the development of global and regional campaigns.Communicate strategy, plan, and progress, providing performance updates to internal teams and stakeholders.Drive the launch and optimize performance marketing campaigns to achieve KPIs.Manage workflow for cross-departmental projects, including tactical deliverables related to campaigns.Collaborate with designers and copywriters to create compelling creatives.Ensure appropriate tracking is in place with Analytics and agency partners.Share funnel conversion improvement ideas and feedback with leadership.Support test and learn activities, including A/B testing and other experimentation methods.Participate in developing media briefs in conjunction with brand and leadership.Serve as the central point of contact for additional business lines as the company grows.Utilize data analytics tools to track and analyze campaign performance, providing regular reports and insights.Continuously review and optimize campaigns based on performance data.Collaborate with design teams to enhance landing page and website conversion rates.Stay up-to-date with industry trends and competitive landscape.Ensure marketing efforts align with overall business goals.Qualifications
Proven experience (8+ years) as a performance media or marketing manager or a similar role.Proficiency with digital advertising platforms.Strong analytical skills and proficiency in data-driven decision-making.Knowledge of SEO, SEM, and other digital marketing strategies.Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).Familiarity with marketing automation and CRM software (e.g., HubSpot, Salesforce).Creative thinking and problem-solving abilities.Excellent communication and strong presentation skills.Strong project management and organizational skills.Experience with global markets and location-based businesses within travel/hospitality is highly desirable.About Us
Rosewood Hotel Group, a privately owned company, is one of the world's leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., modern and progressive private members clubs. Its combined hotel portfolio consists of more than 42 properties in 20 countries with nearly 30 new properties currently under development.
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Rosewood Hotel Group seeks a talented and results-driven Performance Marketing Manager to drive best-in-class online engagement for our customers worldwide.As a Performance Marketing Manager, you will be responsible for developing, executing, and optimizing our digital marketing strategies to drive growth, acquire new customers, and increase revenue. You will work closely with cross-functional teams, including the brand, creative, analytics, and agency partner teams, to create and manage data-driven campaigns that achieve our business objectives.Responsibilities
Develop, execute, and optimize digital marketing strategies to drive growth, acquire new customers, and increase revenue.Work closely with cross-functional teams to create and manage data-driven campaigns.Manage the development of global and regional campaigns.Communicate strategy, plan, and progress, providing performance updates to internal teams and stakeholders.Drive the launch and optimize performance marketing campaigns to achieve KPIs.Manage workflow for cross-departmental projects, including tactical deliverables related to campaigns.Collaborate with designers and copywriters to create compelling creatives.Ensure appropriate tracking is in place with Analytics and agency partners.Share funnel conversion improvement ideas and feedback with leadership.Support test and learn activities, including A/B testing and other experimentation methods.Participate in developing media briefs in conjunction with brand and leadership.Serve as the central point of contact for additional business lines as the company grows.Utilize data analytics tools to track and analyze campaign performance, providing regular reports and insights.Continuously review and optimize campaigns based on performance data.Collaborate with design teams to enhance landing page and website conversion rates.Stay up-to-date with industry trends and competitive landscape.Ensure marketing efforts align with overall business goals.Qualifications
Proven experience (8+ years) as a performance media or marketing manager or a similar role.Proficiency with digital advertising platforms.Strong analytical skills and proficiency in data-driven decision-making.Knowledge of SEO, SEM, and other digital marketing strategies.Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).Familiarity with marketing automation and CRM software (e.g., HubSpot, Salesforce).Creative thinking and problem-solving abilities.Excellent communication and strong presentation skills.Strong project management and organizational skills.Experience with global markets and location-based businesses within travel/hospitality is highly desirable.About Us
Rosewood Hotel Group, a privately owned company, is one of the world's leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., modern and progressive private members clubs. Its combined hotel portfolio consists of more than 42 properties in 20 countries with nearly 30 new properties currently under development.
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