Pernod Ricard
Manager, Field Marketing, California
Pernod Ricard, Los Angeles, California, United States,
Position Title
Manager, Field Marketing, CaliforniaLocation
California - RemoteWho we are
Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, and Avión Tequila, as well as many more superior wines and exquisite champagnes!Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité, it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers, and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!Position Summary
The Field Marketing Manager (FMM) serves as the local marketing lead structuring all marketing activation plans for the Pernod Ricard USA spirits and wine portfolio across assigned division(s)/geographies. The FMM supports and influences national brand and channel planning by communicating local market intelligence and geography-specific growth opportunities to the Brand and Channel/Shopper Marketing teams. The role is a key conduit and trusted partner to cross-functional stakeholders across PRUSA sales and at the Distributor, enabling broader portfolio strategy execution. This role is also a critical thought partner for the Director of Field Marketing.Responsibilities
Lead State Level Marketing Planning and Activation for Assigned Markets:Developing and communicating market level activation plans based upon national program priorities.Leading the development of a market level execution by ensuring national and local program assets are provided to Sales in order to deliver upon program objectives.Synthesizing national channel specific plans and programs to consolidated market plans communicating both channel and portfolio priorities based on local market (channel, consumer, and shopper) dynamics.Supporting Field Marketing Director with capturing and consolidating local market insights/needs/dynamics, to be filtered to brand teams as part of annual planning, discovery, and master program briefing process.Serving as an initial filter and assessing the need for locally initiated programs where national programs will not meet local market needs.Leading the development of a Business case for the initiation of locally initiated programs based upon DICE modeling on Local Program generation.Customer / Distributor Sell Decks & Program Communication:Furnishing or creating sell decks that contain program objectives / goal shopper insights that anchor each national or local program; program media support; and one-page program sell sheets.Communicating program priorities at key distributor meetings (e.g., monthly and quarterly Distributor General Sales Meetings and Quarterly Business Reviews).Ensuring commercial objectives are developed for all programs and evaluations / ROIs are completed in a timely manner and communicated to key stakeholders; channel teams, field sales teams, and brand teams where necessary.Ensuring Best practices shared and utilized throughout commercial ecosystem.Annual A&P Planning and Budget Management for Assigned Markets.Leading market level budget development involving key stakeholders and ensuring corporate and brand strategies and priority adherence.Leading overall A&P management working with both Associate Field Marketing Manager, Field Marketing Director and local sales teams on optimal A&P deployment plan and day-to-day, line-item detail management & reconciliation.Consumer Centricity: Building strong customer relationships and delivering customer-centric solutions.Drive Results: Consistently achieving results, even under tough circumstances.Deliver through collaboration: Building partnerships and working collaboratively with others to meet shared objectives.Qualifications
Education: Minimum of Bachelor's degree - preferably in Marketing or Business Administration with a concentration in Marketing; Proficiency in a wide array of office software platforms (MS Outlook & Office).Experience / Background: Minimum 5-10 years of work experience in relevant marketing, ideally within the beverage alcohol sector, trade/retail management or brand positions, with exposure to brand building activities.Demonstrated ability to create local activation strategies and drive local commercial planning.Ability to manage a high degree of complexity and to distil and translate information.Affinity for local market dynamics and awareness of how these opportunities may shape national programs - and vice versa.Strong cross-organization consensus-building skills with the ability to gain buy-in and universal alignment.Strong communication and reporting skills; can communicate effectively in customer/distributor meetings.Ability to build trust with diverse team members across various functions; ability to leverage these relationships to accelerate delivery; ability to use these skills to facilitate connection with stakeholders across the organization.Demonstrated program management experience with the ability to prioritize work in a rapid-changing environment.Deliver materials on-time and with urgency to the highest business partner satisfaction.Strong Business acumen and understanding of field and customer / distributor requirements.Growth Mindset: Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging to help them meet both their career goals and the organization's goals.Benefits
California is $103,200 MIN to $129,000 MAX, range will vary if outside of this location.Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.Competitive compensation including performance bonuses.Domestic & international career development opportunities.Competitive paid time off plan + wellbeing days.Medical, dental, vision and life insurance.Product allowance to enjoy on Pernod Ricard products.Gym reimbursement.Employee Assistance Program.BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law.
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Manager, Field Marketing, CaliforniaLocation
California - RemoteWho we are
Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, and Avión Tequila, as well as many more superior wines and exquisite champagnes!Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité, it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers, and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!Position Summary
The Field Marketing Manager (FMM) serves as the local marketing lead structuring all marketing activation plans for the Pernod Ricard USA spirits and wine portfolio across assigned division(s)/geographies. The FMM supports and influences national brand and channel planning by communicating local market intelligence and geography-specific growth opportunities to the Brand and Channel/Shopper Marketing teams. The role is a key conduit and trusted partner to cross-functional stakeholders across PRUSA sales and at the Distributor, enabling broader portfolio strategy execution. This role is also a critical thought partner for the Director of Field Marketing.Responsibilities
Lead State Level Marketing Planning and Activation for Assigned Markets:Developing and communicating market level activation plans based upon national program priorities.Leading the development of a market level execution by ensuring national and local program assets are provided to Sales in order to deliver upon program objectives.Synthesizing national channel specific plans and programs to consolidated market plans communicating both channel and portfolio priorities based on local market (channel, consumer, and shopper) dynamics.Supporting Field Marketing Director with capturing and consolidating local market insights/needs/dynamics, to be filtered to brand teams as part of annual planning, discovery, and master program briefing process.Serving as an initial filter and assessing the need for locally initiated programs where national programs will not meet local market needs.Leading the development of a Business case for the initiation of locally initiated programs based upon DICE modeling on Local Program generation.Customer / Distributor Sell Decks & Program Communication:Furnishing or creating sell decks that contain program objectives / goal shopper insights that anchor each national or local program; program media support; and one-page program sell sheets.Communicating program priorities at key distributor meetings (e.g., monthly and quarterly Distributor General Sales Meetings and Quarterly Business Reviews).Ensuring commercial objectives are developed for all programs and evaluations / ROIs are completed in a timely manner and communicated to key stakeholders; channel teams, field sales teams, and brand teams where necessary.Ensuring Best practices shared and utilized throughout commercial ecosystem.Annual A&P Planning and Budget Management for Assigned Markets.Leading market level budget development involving key stakeholders and ensuring corporate and brand strategies and priority adherence.Leading overall A&P management working with both Associate Field Marketing Manager, Field Marketing Director and local sales teams on optimal A&P deployment plan and day-to-day, line-item detail management & reconciliation.Consumer Centricity: Building strong customer relationships and delivering customer-centric solutions.Drive Results: Consistently achieving results, even under tough circumstances.Deliver through collaboration: Building partnerships and working collaboratively with others to meet shared objectives.Qualifications
Education: Minimum of Bachelor's degree - preferably in Marketing or Business Administration with a concentration in Marketing; Proficiency in a wide array of office software platforms (MS Outlook & Office).Experience / Background: Minimum 5-10 years of work experience in relevant marketing, ideally within the beverage alcohol sector, trade/retail management or brand positions, with exposure to brand building activities.Demonstrated ability to create local activation strategies and drive local commercial planning.Ability to manage a high degree of complexity and to distil and translate information.Affinity for local market dynamics and awareness of how these opportunities may shape national programs - and vice versa.Strong cross-organization consensus-building skills with the ability to gain buy-in and universal alignment.Strong communication and reporting skills; can communicate effectively in customer/distributor meetings.Ability to build trust with diverse team members across various functions; ability to leverage these relationships to accelerate delivery; ability to use these skills to facilitate connection with stakeholders across the organization.Demonstrated program management experience with the ability to prioritize work in a rapid-changing environment.Deliver materials on-time and with urgency to the highest business partner satisfaction.Strong Business acumen and understanding of field and customer / distributor requirements.Growth Mindset: Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging to help them meet both their career goals and the organization's goals.Benefits
California is $103,200 MIN to $129,000 MAX, range will vary if outside of this location.Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.Competitive compensation including performance bonuses.Domestic & international career development opportunities.Competitive paid time off plan + wellbeing days.Medical, dental, vision and life insurance.Product allowance to enjoy on Pernod Ricard products.Gym reimbursement.Employee Assistance Program.BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law.
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