Jogan Health
Sr. Brand Manager
Jogan Health, Englewood, Colorado, us, 80151
Description
Lead the development of multi-channel marketing campaigns that tell the Jogan Health story across the prospect and customer lifecycle, including email, content marketing, social media, paid advertising, webinars, and events for both B2B and B2C channels.Help build the annual budget and manage P&L.Understand Jogan Health’s value proposition for both current and prospective customers and business partners.Create and/or project manage engaging and impactful content for a variety of platforms including social media, video, website, landing pages, blogs, ebooks, whitepapers, and infographics.Establish positioning, identify target audiences, and develop marketing campaigns with specific goals across different B2B and B2C channels and segments.Manage the marketing calendar and coordinate main timeline deliverables with direct reports and vendors.Collaborate with designers, team members, external influencers and industry experts to produce engaging content that meets the needs of both important partners and our audience.Keep up-to-date with latest industry trends, customer insights, and marketing best practices to ensure that content is appealing.Maintain Jogan Health’s social media channels, including driving content, retargeting ad campaigns, engagement with other accounts, and overseeing content calendars.Monitor the effectiveness of current marketing projects, extract important insights for optimizing future campaigns, and implement recommendations on lead nurturing tactics.Provide pre-and post-event tradeshow marketing support.Lead and manage direct reports.The Skill Set
5+ years of B2B and/or B2C marketing experience with an emphasis on brand management, prospect nurturing, and lead conversion.Bachelor's degree in communications, business, marketing or other relevant field is required.Experience developing successful marketing plans for generating demand and converting leads using email marketing, content marketing, tradeshows, webinars, and social media.Project management skills with the ability to organize and prioritize.Experience creating high-converting emails and landing pages.Has a metrics-driven marketing mind and eye for creativity.Experience using marketing automation (Pardot, Marketing Cloud Engagement), CRM (Salesforce), and marketing analytics tools to launch, increase and scale programs.Up-to-date with the latest content marketing trends and best practices.Experience working in healthcare or health tech industries.Salary Range:
110KAbout us:
Jogan Health is building the future of healthcare staffing, and we can’t do it without you! We are a dynamic, high-energy company on a mission to reinvent healthcare staffing nationally. We match healthcare professionals to temporary assignments that best suit their skills, leading to better job satisfaction and a higher quality of care.Our company launched at the beginning of the COVID pandemic in response to a stressed healthcare system. We delivered hospital surge staffing, vaccination, testing, monoclonal infusion, and public health services nationwide. Today, Jogan Health is a trusted partner to public and private institutions for core and on-demand healthcare staffing and related services. We are also looking to the future by offering technically innovative products to support the healthcare community and closely aligned industries.We are building a best-in-class team of professionals to help us continue our hyper-growth, while providing the best care to the communities that we serve. Are you up to the challenge? We are looking for smart, caring, driven professionals who want to be a part of something beyond the daily grind – who want to join us in reinventing healthcare staffing.
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Lead the development of multi-channel marketing campaigns that tell the Jogan Health story across the prospect and customer lifecycle, including email, content marketing, social media, paid advertising, webinars, and events for both B2B and B2C channels.Help build the annual budget and manage P&L.Understand Jogan Health’s value proposition for both current and prospective customers and business partners.Create and/or project manage engaging and impactful content for a variety of platforms including social media, video, website, landing pages, blogs, ebooks, whitepapers, and infographics.Establish positioning, identify target audiences, and develop marketing campaigns with specific goals across different B2B and B2C channels and segments.Manage the marketing calendar and coordinate main timeline deliverables with direct reports and vendors.Collaborate with designers, team members, external influencers and industry experts to produce engaging content that meets the needs of both important partners and our audience.Keep up-to-date with latest industry trends, customer insights, and marketing best practices to ensure that content is appealing.Maintain Jogan Health’s social media channels, including driving content, retargeting ad campaigns, engagement with other accounts, and overseeing content calendars.Monitor the effectiveness of current marketing projects, extract important insights for optimizing future campaigns, and implement recommendations on lead nurturing tactics.Provide pre-and post-event tradeshow marketing support.Lead and manage direct reports.The Skill Set
5+ years of B2B and/or B2C marketing experience with an emphasis on brand management, prospect nurturing, and lead conversion.Bachelor's degree in communications, business, marketing or other relevant field is required.Experience developing successful marketing plans for generating demand and converting leads using email marketing, content marketing, tradeshows, webinars, and social media.Project management skills with the ability to organize and prioritize.Experience creating high-converting emails and landing pages.Has a metrics-driven marketing mind and eye for creativity.Experience using marketing automation (Pardot, Marketing Cloud Engagement), CRM (Salesforce), and marketing analytics tools to launch, increase and scale programs.Up-to-date with the latest content marketing trends and best practices.Experience working in healthcare or health tech industries.Salary Range:
110KAbout us:
Jogan Health is building the future of healthcare staffing, and we can’t do it without you! We are a dynamic, high-energy company on a mission to reinvent healthcare staffing nationally. We match healthcare professionals to temporary assignments that best suit their skills, leading to better job satisfaction and a higher quality of care.Our company launched at the beginning of the COVID pandemic in response to a stressed healthcare system. We delivered hospital surge staffing, vaccination, testing, monoclonal infusion, and public health services nationwide. Today, Jogan Health is a trusted partner to public and private institutions for core and on-demand healthcare staffing and related services. We are also looking to the future by offering technically innovative products to support the healthcare community and closely aligned industries.We are building a best-in-class team of professionals to help us continue our hyper-growth, while providing the best care to the communities that we serve. Are you up to the challenge? We are looking for smart, caring, driven professionals who want to be a part of something beyond the daily grind – who want to join us in reinventing healthcare staffing.
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