Best Buy
Marketing Manager – Financial Services
Best Buy, Minneapolis, Minnesota, United States, 55400
Marketing Manager - Financial Services
As the Marketing Manager – Financial Services, you will play a critical role in developing and executing customer-facing Financial Services strategies that drive deeper and more meaningful relationships with our customers. You will help translate business and customer needs into successful integrated plans that deliver business results and drive growth. You’ll be responsible for seamlessly leading and executing tactics specifically focused, but not limited to the My Best Buy Credit Card and Lease-to-own. This role would interface with key business owners and leaders within Best Buy as well as our external creative agency and partners. You’ll report into the Senior Manager-Financial Services, and there are no direct reports.
This role is hybrid, which means you will work some days on site at a Best Buy location and some days virtually from home or other non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.
What you’ll do
Responsible for driving strategy and executional tactics to grow acquisition and engagement while also developing future strategic initiatives for growth.Lead execution of integrated marketing across Best Buy and partner channels including email, dotcom, paid search, in-store signage, and direct mail.Work with Creative Agency to design marketing assets that meet the objectives of the campaigns.Ensure accuracy of creative assets and approval process with legal, compliance, and other internal stakeholders.Manage end-to-end integration with key business and customer strategies.Development
Ability to look at Financial Services as a whole and determine best overarching strategies for Best Buy and our customers.Leverage customer insights, historical results, competitive analysis, and applicable trends within other channels to recommend new strategies or innovate off existing strategies.Develop understanding of the business and financial services acumen for excellence in the space in an effort to enable and unlock new opportunities.Actively participate in the team process, meeting all timelines and demonstrating personal commitment to their own success as well as the team’s.Take an active role (along with their leader) in their own personal and career development.Basic qualifications
Bachelor’s degree in marketing
or
equivalent industry experience.6+ years of experience in marketing, campaign management, and/or financial services.3+ years of experience owning campaigns end-to-end.3+ years of experience in managing projects with the ability to manage multiple campaign timelines.3+ years of leadership experience with direct/indirect reports.Strong attention to detail and exceptional organization.Exposure to and/or strong interest in financial services related to credit cards, leasing, gift cards and other financial solutions.Preferred qualifications
2+ years Credit Card marketing experience preferred.2+ years Retail experience preferred.2+ years of experience with vendor relationships and management.What’s in it for youWe’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.Our benefits include:
Competitive pay.Generous employee discount.Financial savings and retirement resources.Support for your physical and mental well-being.About usAs part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online, and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.#J-18808-Ljbffr
As the Marketing Manager – Financial Services, you will play a critical role in developing and executing customer-facing Financial Services strategies that drive deeper and more meaningful relationships with our customers. You will help translate business and customer needs into successful integrated plans that deliver business results and drive growth. You’ll be responsible for seamlessly leading and executing tactics specifically focused, but not limited to the My Best Buy Credit Card and Lease-to-own. This role would interface with key business owners and leaders within Best Buy as well as our external creative agency and partners. You’ll report into the Senior Manager-Financial Services, and there are no direct reports.
This role is hybrid, which means you will work some days on site at a Best Buy location and some days virtually from home or other non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.
What you’ll do
Responsible for driving strategy and executional tactics to grow acquisition and engagement while also developing future strategic initiatives for growth.Lead execution of integrated marketing across Best Buy and partner channels including email, dotcom, paid search, in-store signage, and direct mail.Work with Creative Agency to design marketing assets that meet the objectives of the campaigns.Ensure accuracy of creative assets and approval process with legal, compliance, and other internal stakeholders.Manage end-to-end integration with key business and customer strategies.Development
Ability to look at Financial Services as a whole and determine best overarching strategies for Best Buy and our customers.Leverage customer insights, historical results, competitive analysis, and applicable trends within other channels to recommend new strategies or innovate off existing strategies.Develop understanding of the business and financial services acumen for excellence in the space in an effort to enable and unlock new opportunities.Actively participate in the team process, meeting all timelines and demonstrating personal commitment to their own success as well as the team’s.Take an active role (along with their leader) in their own personal and career development.Basic qualifications
Bachelor’s degree in marketing
or
equivalent industry experience.6+ years of experience in marketing, campaign management, and/or financial services.3+ years of experience owning campaigns end-to-end.3+ years of experience in managing projects with the ability to manage multiple campaign timelines.3+ years of leadership experience with direct/indirect reports.Strong attention to detail and exceptional organization.Exposure to and/or strong interest in financial services related to credit cards, leasing, gift cards and other financial solutions.Preferred qualifications
2+ years Credit Card marketing experience preferred.2+ years Retail experience preferred.2+ years of experience with vendor relationships and management.What’s in it for youWe’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.Our benefits include:
Competitive pay.Generous employee discount.Financial savings and retirement resources.Support for your physical and mental well-being.About usAs part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online, and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.#J-18808-Ljbffr