Xcel Energy
Customer Insight Analyst/ Senior Customer Insight Analyst
Xcel Energy, Denver, Colorado, United States, 80285
Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for.Position Summary
Coordinate primary marketing research initiatives and syndicated studies as assigned with internal and external resources to provide customer and market analysis that will assist marketing, product development, and other internal stakeholders with their decision-making. Work with stakeholders to understand their business objectives, design appropriate marketing research studies, validate analytics, synthesize findings, present and discuss the marketing research results.Essential Responsibilities
Collaborate with internal stakeholders to understand their business needs and work with them to define scope and objectives of research projects. Identify and propose potential marketing research initiatives that would inform their business questions through exposure to customer, market, and competitive trends. Assist in developing short range market research plans to help in achieving stakeholder project goals.Work with external consultants to design the methodology, sampling, survey instrument, analysis plan design, reporting and presentation. Ensure the project meets pre-determined research objectives, within client timing and research constraints. Successfully partner with external vendors to ensure effective project outcomes and ensure the research provides actionable results that inform decision-making.Implement special projects on behalf of the Marketing Research Organization to ensure that the department remains efficient and utilizes best practices throughout the project management process and to expand the impact of marketing research throughout Xcel Energy.Remain up-to-date on the offerings that external vendors provide, and new methodologies being utilized to answer marketing research questions.Remain up-to-date on company, industry and business issues/trends.Minimum Requirements - Customer Insight Analyst
Required Bachelor's degree in a related field or equivalent experience.2 years experience in marketing research including both quantitative and qualitative methods.Proven written and verbal communication skills.Approximately 10% travel preferred.Preferred 1-2 years of experience in the utilities/energy industry.Minimum Requirements - Senior Customer Insight Analyst
Required Bachelor's degree in a related field 5+ years of experience in marketing research including both quantitative and qualitative methods.Experience in one of the following areas: brand and product advertising evaluations, DSM program evaluations, customer loyalty, Voice of the Customer/Customer Experience; Custom/adhoc marketing research topics to inform business decision-making; syndicated research.Proven written and verbal communication skills.Approximately 10% travel required.Preferred MBA 3+ years of experience in the utilities/energy industry.As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com.Deadline to Apply: 03/10/24ACCESSIBILITY STATEMENT
Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
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Coordinate primary marketing research initiatives and syndicated studies as assigned with internal and external resources to provide customer and market analysis that will assist marketing, product development, and other internal stakeholders with their decision-making. Work with stakeholders to understand their business objectives, design appropriate marketing research studies, validate analytics, synthesize findings, present and discuss the marketing research results.Essential Responsibilities
Collaborate with internal stakeholders to understand their business needs and work with them to define scope and objectives of research projects. Identify and propose potential marketing research initiatives that would inform their business questions through exposure to customer, market, and competitive trends. Assist in developing short range market research plans to help in achieving stakeholder project goals.Work with external consultants to design the methodology, sampling, survey instrument, analysis plan design, reporting and presentation. Ensure the project meets pre-determined research objectives, within client timing and research constraints. Successfully partner with external vendors to ensure effective project outcomes and ensure the research provides actionable results that inform decision-making.Implement special projects on behalf of the Marketing Research Organization to ensure that the department remains efficient and utilizes best practices throughout the project management process and to expand the impact of marketing research throughout Xcel Energy.Remain up-to-date on the offerings that external vendors provide, and new methodologies being utilized to answer marketing research questions.Remain up-to-date on company, industry and business issues/trends.Minimum Requirements - Customer Insight Analyst
Required Bachelor's degree in a related field or equivalent experience.2 years experience in marketing research including both quantitative and qualitative methods.Proven written and verbal communication skills.Approximately 10% travel preferred.Preferred 1-2 years of experience in the utilities/energy industry.Minimum Requirements - Senior Customer Insight Analyst
Required Bachelor's degree in a related field 5+ years of experience in marketing research including both quantitative and qualitative methods.Experience in one of the following areas: brand and product advertising evaluations, DSM program evaluations, customer loyalty, Voice of the Customer/Customer Experience; Custom/adhoc marketing research topics to inform business decision-making; syndicated research.Proven written and verbal communication skills.Approximately 10% travel required.Preferred MBA 3+ years of experience in the utilities/energy industry.As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com.Deadline to Apply: 03/10/24ACCESSIBILITY STATEMENT
Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at recruiting@xcelenergy.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
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