Content Marketing Manager at Smartsheet in Denver, CO

Qualifications

4 years of experience in content marketing within B2B technologyProven track record in content marketing strategy and content development across multiple formats for multiple audiencesStrong B2B marketing content writing and editing experience is required - content projects and or writing samples will be requestedCustomer-centric mentality, ability to understand the customer's needs and challenges and translate them into compelling contentSolid foundation in copywriting for advertisements, digital marketing, and SEOSharp attention to detail with exceptional project management and organizational skillsResponsibilities

You'll be responsible for storytelling to brand storytellers, through short- and long-form features for demand generation campaigns, sales enablement, SEO and case studies.Concept and collaborate with the Marketing team, delivering effective and impactful copy on a multitude of projects (including email campaigns, advertising, web and in-product messaging, collateral, etc.).Work with internal and cross-functional business owners--including Demand Gen, Channel Marketing, Product Marketing, Digital and Brand Marketing--to create metrics-driven campaigns and content.Continually refine and improve content based on feedback and analytics, A/B testing experience preferred.Partner with SEO specialists to improve search ratings and ensure content is easily discoverable.Ensure consistency in brand voice, messaging, and style across all assets and platforms.Manage content production and distribution processes including integration with marketing operations and sales enablement tools and processes.Work with external influencers, partners and internal subject matter experts to define and drive key messages for content.Be internal expert on content library by keeping content updated and relevant, repurposing existing content, identifying content gaps, and recognizing opportunities to expand library to meet sales and marketing needs, while monitoring KPIs and content influence.Write, edit, produce and create content that inspires audiences to move throughout the buyer's journey to support lead generation goals and an integrated marketing strategy.Willingness to speak on webinars and other media formats.Benefits

For the state of Colorado, the range of starting pay for this position is between $80,000 and $100,000.HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees.Equity - Restricted Stock Units (RSUs) with all offers.Lucrative Employee Stock Purchase Program (15% discount).401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay).Monthly stipend to support your work and productivity.Flexible Time Away Program, plus Incidental Sick Leave.Up to 24 weeks of Parental Leave.Personal paid Volunteer Day to support our community.Opportunities for professional growth and development including access to LinkedIn Learning online courses.Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account.Teleworking options from any registered location in the U.S. (role specific).

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