Amgen
Manager, Repatha Direct to Consumer Marketing
Amgen, Thousand Oaks, California, United States, 91362
Career Category
MarketingJob Description
HOW MIGHT YOU DEFY IMAGINATION?You’ve worked hard to become the professional you are today and are now ready to take the next step in your career. How will you put your skills, experience and passion to work toward your goals? At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies, reaching over 10 million patients worldwide. Come do your best work alongside other innovative, driven professionals in this meaningful role.Manager, Repatha Direct to Consumer Marketing
LiveWhat you will do
Let’s do this. Let’s change the world. In this vital role, the Consumer Marketing Manager for Cardiovascular (Repatha) will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives of the CV patients that can benefit from Repatha treatment.At Amgen, we strive to put the patient front and center. This position has a key role in driving this mission by leading direct-to-consumer (DTC) marketing communication and media strategy and execution for Repatha in the U.S. The Marketing Manager will lead the development of communications strategy from insight identification to concept, from concept to development, and from development to launch. This individual will also lead media strategy from planning to execution, including a key role in the analysis of results that informs insight and data-based recommendations. These key aspects of the role will involve delivering compelling messages to the right consumers in the right medium across the patient journey. The ideal candidate is collaborative, strategic, and has a deep understanding of marketing, segmentation & audience strategy, agency management, content strategy, and is ultimately driven by a passion for serving patients.Lead execution of breakthrough branded campaign, DSE communication, and tactics across DTC ecosystem (website, social media, search, digital, point-of-care, email and others) for General Market and Hispanic audiences.Lead paid and organic social media strategy - including role of channels, innovative opportunities, creative strategy, content calendar, and new channel expansions.Own SEM and SEO strategy and execution in partnership with media agency.Be the expert on digital channel capabilities and innovation, partnering with C360 to improve DTC's omnichannel foundation for optimizing engagement dynamically across channels.Build insightful DTC communications strategy – in close collaboration with market research and agency partners to uncover deep insights and translate them to consumer-compelling creative and messaging that is well coordinated across channels.Consult on media strategy – partner with Senior Manager to manage planning, placement, optimizations, and measurements/insights across key channels.Own website performance insights, including refreshing measurement framework/dashboard and aligning metrics with brand and media KPIs.Collaborate with key partners including HCP Promo marketing, Patient Access, Corporate Communications, Advocacy, Scientific Communications, Global Commercial Capabilities, and Commercial Data and Analytics to ensure synergy with programming for healthcare professionals, customers, and consumers.Lead the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.Build a winning, inclusive and encouraging team culture. Mentor and develop staff and other team partners.Domestic travel up to 20%.What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborator with these qualifications.Basic Qualifications:
Doctorate degree ORMaster’s degree and 2 years of digital marketing, brand marketing, and product marketing ORBachelor’s degree and 4 years of digital marketing, brand marketing, and product marketing ORAssociate’s degree and 10 years of digital marketing, brand marketing, and product marketing ORHigh school diploma / GED and 12 years of digital marketing, brand marketing, and product marketingPreferred Qualifications:
Strong marketing savvy with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.Experience developing and performing a wide range of successful online and offline tactics, including digital, print, video, and CRM.Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus.Exhibiting passion and empathy to build important experiences with consumers by understanding their needs and desires.Experience working with advertising agencies to develop and produce engaging creative.Strong bias for action and ability to prioritize in a fast-paced environment.Ability to exercise excellent judgment and live up to the highest ethical standards.Excellent communication skills and self-awareness of leadership style.Ability to build positive relationships and collaborate effectively in a matrix organization.Experience marketing directly to consumers, with a preference for pharmaceutical or regulated consumer goods or services.What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.Stock-based long-term incentives.Award-winning time-off plans and bi-annual company-wide shutdowns.Flexible work models, including remote work arrangements, where possible.Apply now for a career that defies imagination.Objects in your future are closer than they appear. Join us.careers.amgen.comAmgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Salary Range
115,618.00 USD - 146,149.00 USD
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MarketingJob Description
HOW MIGHT YOU DEFY IMAGINATION?You’ve worked hard to become the professional you are today and are now ready to take the next step in your career. How will you put your skills, experience and passion to work toward your goals? At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies, reaching over 10 million patients worldwide. Come do your best work alongside other innovative, driven professionals in this meaningful role.Manager, Repatha Direct to Consumer Marketing
LiveWhat you will do
Let’s do this. Let’s change the world. In this vital role, the Consumer Marketing Manager for Cardiovascular (Repatha) will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives of the CV patients that can benefit from Repatha treatment.At Amgen, we strive to put the patient front and center. This position has a key role in driving this mission by leading direct-to-consumer (DTC) marketing communication and media strategy and execution for Repatha in the U.S. The Marketing Manager will lead the development of communications strategy from insight identification to concept, from concept to development, and from development to launch. This individual will also lead media strategy from planning to execution, including a key role in the analysis of results that informs insight and data-based recommendations. These key aspects of the role will involve delivering compelling messages to the right consumers in the right medium across the patient journey. The ideal candidate is collaborative, strategic, and has a deep understanding of marketing, segmentation & audience strategy, agency management, content strategy, and is ultimately driven by a passion for serving patients.Lead execution of breakthrough branded campaign, DSE communication, and tactics across DTC ecosystem (website, social media, search, digital, point-of-care, email and others) for General Market and Hispanic audiences.Lead paid and organic social media strategy - including role of channels, innovative opportunities, creative strategy, content calendar, and new channel expansions.Own SEM and SEO strategy and execution in partnership with media agency.Be the expert on digital channel capabilities and innovation, partnering with C360 to improve DTC's omnichannel foundation for optimizing engagement dynamically across channels.Build insightful DTC communications strategy – in close collaboration with market research and agency partners to uncover deep insights and translate them to consumer-compelling creative and messaging that is well coordinated across channels.Consult on media strategy – partner with Senior Manager to manage planning, placement, optimizations, and measurements/insights across key channels.Own website performance insights, including refreshing measurement framework/dashboard and aligning metrics with brand and media KPIs.Collaborate with key partners including HCP Promo marketing, Patient Access, Corporate Communications, Advocacy, Scientific Communications, Global Commercial Capabilities, and Commercial Data and Analytics to ensure synergy with programming for healthcare professionals, customers, and consumers.Lead the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.Build a winning, inclusive and encouraging team culture. Mentor and develop staff and other team partners.Domestic travel up to 20%.What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborator with these qualifications.Basic Qualifications:
Doctorate degree ORMaster’s degree and 2 years of digital marketing, brand marketing, and product marketing ORBachelor’s degree and 4 years of digital marketing, brand marketing, and product marketing ORAssociate’s degree and 10 years of digital marketing, brand marketing, and product marketing ORHigh school diploma / GED and 12 years of digital marketing, brand marketing, and product marketingPreferred Qualifications:
Strong marketing savvy with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.Experience developing and performing a wide range of successful online and offline tactics, including digital, print, video, and CRM.Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus.Exhibiting passion and empathy to build important experiences with consumers by understanding their needs and desires.Experience working with advertising agencies to develop and produce engaging creative.Strong bias for action and ability to prioritize in a fast-paced environment.Ability to exercise excellent judgment and live up to the highest ethical standards.Excellent communication skills and self-awareness of leadership style.Ability to build positive relationships and collaborate effectively in a matrix organization.Experience marketing directly to consumers, with a preference for pharmaceutical or regulated consumer goods or services.What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.Stock-based long-term incentives.Award-winning time-off plans and bi-annual company-wide shutdowns.Flexible work models, including remote work arrangements, where possible.Apply now for a career that defies imagination.Objects in your future are closer than they appear. Join us.careers.amgen.comAmgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Salary Range
115,618.00 USD - 146,149.00 USD
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