Nissan Motor Corporation
Regional Marketing Program/Digital Manager
Nissan Motor Corporation, Irvine, California, United States, 92713
With a focus on Mobility, Operational Excellence, Value to our Customers and the Electrification of vehicles, you can expect to be part of something exciting. From the sleek design of our vehicles to the unique opportunities we offer around the globe, Nissan exemplifies ingenuity in everything we do. Our people are what drive the business forward.Job Summary
Leads the analysis, development and execution of the Regional Marketing Program (RMP) and Regional Digital Operations to maximize vehicle sales and profitability objectives within assigned region. Reviews and monitors agency advertising plans to drive dealer sales and enhance brand value under constantly changing conditions. Regional lead in coordination of all lead management activities, including dealer selection for Digital Health Assessments and oversight of digital sales performance. Continually evaluates sales, profiled customer demand, margins and inventory levels to effectively direct media and promotional resources to prioritized markets.Job Functions
The following job function statements describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. The statements reflect expectations of the fully trained, proficient incumbent who meets all performance criteria.Oversees the development and maintenance of media plans with outside advertising agencies to drive vehicle sales volume in dealerships. Discusses adjustments to marketing communications programs in consideration of constantly changing inventory mix and volume, car-flow, customer preferences, economic conditions, weather, manufacturing constraints, media costs, national initiatives, etc. Balances interests of dealerships while achieving maximum regional sales and profitability. Influences and ensures that the use and design of promotions and messaging campaigns are in alignment with national brand standards.Collaborates with CMM/MA regional function to incorporate new regional insights of customer profiles and competitor information into the region's media and messaging campaigns. Ensures that regional marketing communications programs compliment national programs to address regionally unique issues. Utilizes C&I model incentives in ways that best maintain and enhance brand value. Works closely with Aftersales on promotions and incentives as appropriate.Works with agencies and other resources to communicate incentives and program requirements accurately and effectively. Develops print and internet communications to resolve administrative questions regarding eligibility and compliance with program rules and regulations. Ensures DOMs and FOMs understand opportunities and utilize programs to drive wholesale and retail sales accordingly.Oversees the execution of the media campaigns and works with Regional Vehicle Ops Manager to evaluate sales impact.Confirms actualization of advertising as defined by media agencies. Ensures media complies with the standards and expectations established. Approves expenditures. Resolves performance issues with agencies regarding their execution. Ensures recapture of dollars from unexecuted advertising. Evaluates the effectiveness of campaigns and incorporates findings into future initiatives.Digital Operations:Work with National team to identify opportunities for Dealer Digital Health Assessments.Meet quarterly with national and consulting teams to align regional strategy with national consulting goals and review performance results.Develop communication plan with Program Manager for low performing NABR dealers (Level 2 / E-NC).Partner with DMC team to determine dealer consulting segmentation.Work with Program Manager to develop and execute NABR enrollment initiatives.Attend Digital Operations training sessions and bi-annual DMC field training.Coordination with National team on educational opportunities for Region / Dealer personnel (Regional summits, etc.)Develops and manages assigned regional analyst and/or contract staff. Interviews and assesses employees. Builds required skills and competencies of staff for current and potential rotational assignments through challenging work assignment and formal training opportunities. Review and evaluate work and coach employees to improve performance. Document progress and communicate in honest, fair and effective manner.Minimum Qualifications And Demonstrated Knowledge, Skills & Abilities
The following qualification statements reflect the minimum skills and abilities required of the qualified applicant.Education
Bachelor's degree in Business or related degree.Experience
A total of 6 years of progressive Marketing and Sales experience including: At least one successful rotation in a field support position, such as Dealer Operations Manager, Fixed Operations Manager or Financial Services Manager role. Prior work may be a combination within a dealership, region, headquarters, or manufacturing facility and may be at the Specialist, Analyst or Regional Manager level or similar type of position. Previous experience supervising others and previous experience in a sales capacity is desirable.Job Knowledge and Skills
In-depth understanding of lead management and other digital operations consulting techniques within a regional or corporate environment is required. Ability to develop and implement advertising and marketing plans for model line or region is also required. Working knowledge of word processor, spreadsheet, other PC applications, or mainframe applications to produce non-standard, creative products. Additional knowledge of sales-related result-driven systems. Ability to prioritize own schedules and organize workload effectively with minimal daily supervision. Ability to function effectively and remain productive in a virtual office environment. Ability to focus on the best interests of the dealership and Nissan. Can remain objective in the course of building relationships. Dedication to meeting the expectations and requirements of internal and external customers. Attentive to others opinions and perspectives. Ability to influence the actions of others by building credibility through dealership knowledge, effective recommendations, clear communications, honesty, and demonstrated follow-up on promises. Result driven even in the face of resistance or setbacks. Ability to present ideas and analysis in an effective manner. Ability to understand the complexities of situations and solicit assistance from others as needed.Physical Requirements
The physical requirements described below are representative of those an employee must normally meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the essential job functions.Travel
Approximately 50-75% day and overnight travel.Welcome to an open lane of possibility. Drive your career forward and join the company leading the technology and business evolution of the automotive industry by applying today. Nissan is committed to a drug-free workplace. All employment is contingent upon the successful completion of a drug screen for roles based in the United States and background screening for all positions. All of us at Nissan - regardless of functional area or expertise - share a passion to design, manufacture, and sell high-performance vehicles. It is Nissan's policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race, gender, military status, disability, or any other status protected by law. Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire; Nissan uses E-Verify to validate employment eligibility.
Visa sponsorship for this position is not available at this time.NISSAN FOR EVERYONE
People are our most valuable assets, and diversity and inclusion are the key to maximizing the power of each individual member of our team. When everyone belongs, the power of NISSAN is undeniable. Our Corporate Diversity Initiative aims to improve business results by ensuring that our workplace and core businesses meet the unique needs of our employees and customer base. Nissan is committed to creating a culture where everyone belongs and employees, customers, and partners feel respected, valued, and heard. We have over 10 Business Synergy Teams (BSTs) across the U.S. and Canada that connect employees - with shared characteristics or interests - build allies, and foster a company culture where all employees feel supported and included. Nissan also values inclusion in all areas of our business as we strive to mirror the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services, retailing our products and communicating from a diverse perspective which will help us continue to offer our customers competitively designed, market-driven products. Join us as we carry our commitment to diversity and inclusion into the future.Irvine California United States of AmericaSalary Range: $83,789.00 - $169,441.00Salary Range Estimate: Annual Salary: (Minimum to Maximum of Salary Range noted here). This compensation range represents the minimum and maximum base salary rates at Nissan for jobs assigned to this particular grade level. Please note that it is uncommon for an employee to be placed at either end of the range. Rather, an employee's actual base salary generally may fall somewhere in between and reflect the employee's unique skills, work experience, education, work location, and market norms. Additionally, pay may be based on comparisons to the base salary rates of other employees with similar backgrounds working in comparable roles.
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Leads the analysis, development and execution of the Regional Marketing Program (RMP) and Regional Digital Operations to maximize vehicle sales and profitability objectives within assigned region. Reviews and monitors agency advertising plans to drive dealer sales and enhance brand value under constantly changing conditions. Regional lead in coordination of all lead management activities, including dealer selection for Digital Health Assessments and oversight of digital sales performance. Continually evaluates sales, profiled customer demand, margins and inventory levels to effectively direct media and promotional resources to prioritized markets.Job Functions
The following job function statements describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. The statements reflect expectations of the fully trained, proficient incumbent who meets all performance criteria.Oversees the development and maintenance of media plans with outside advertising agencies to drive vehicle sales volume in dealerships. Discusses adjustments to marketing communications programs in consideration of constantly changing inventory mix and volume, car-flow, customer preferences, economic conditions, weather, manufacturing constraints, media costs, national initiatives, etc. Balances interests of dealerships while achieving maximum regional sales and profitability. Influences and ensures that the use and design of promotions and messaging campaigns are in alignment with national brand standards.Collaborates with CMM/MA regional function to incorporate new regional insights of customer profiles and competitor information into the region's media and messaging campaigns. Ensures that regional marketing communications programs compliment national programs to address regionally unique issues. Utilizes C&I model incentives in ways that best maintain and enhance brand value. Works closely with Aftersales on promotions and incentives as appropriate.Works with agencies and other resources to communicate incentives and program requirements accurately and effectively. Develops print and internet communications to resolve administrative questions regarding eligibility and compliance with program rules and regulations. Ensures DOMs and FOMs understand opportunities and utilize programs to drive wholesale and retail sales accordingly.Oversees the execution of the media campaigns and works with Regional Vehicle Ops Manager to evaluate sales impact.Confirms actualization of advertising as defined by media agencies. Ensures media complies with the standards and expectations established. Approves expenditures. Resolves performance issues with agencies regarding their execution. Ensures recapture of dollars from unexecuted advertising. Evaluates the effectiveness of campaigns and incorporates findings into future initiatives.Digital Operations:Work with National team to identify opportunities for Dealer Digital Health Assessments.Meet quarterly with national and consulting teams to align regional strategy with national consulting goals and review performance results.Develop communication plan with Program Manager for low performing NABR dealers (Level 2 / E-NC).Partner with DMC team to determine dealer consulting segmentation.Work with Program Manager to develop and execute NABR enrollment initiatives.Attend Digital Operations training sessions and bi-annual DMC field training.Coordination with National team on educational opportunities for Region / Dealer personnel (Regional summits, etc.)Develops and manages assigned regional analyst and/or contract staff. Interviews and assesses employees. Builds required skills and competencies of staff for current and potential rotational assignments through challenging work assignment and formal training opportunities. Review and evaluate work and coach employees to improve performance. Document progress and communicate in honest, fair and effective manner.Minimum Qualifications And Demonstrated Knowledge, Skills & Abilities
The following qualification statements reflect the minimum skills and abilities required of the qualified applicant.Education
Bachelor's degree in Business or related degree.Experience
A total of 6 years of progressive Marketing and Sales experience including: At least one successful rotation in a field support position, such as Dealer Operations Manager, Fixed Operations Manager or Financial Services Manager role. Prior work may be a combination within a dealership, region, headquarters, or manufacturing facility and may be at the Specialist, Analyst or Regional Manager level or similar type of position. Previous experience supervising others and previous experience in a sales capacity is desirable.Job Knowledge and Skills
In-depth understanding of lead management and other digital operations consulting techniques within a regional or corporate environment is required. Ability to develop and implement advertising and marketing plans for model line or region is also required. Working knowledge of word processor, spreadsheet, other PC applications, or mainframe applications to produce non-standard, creative products. Additional knowledge of sales-related result-driven systems. Ability to prioritize own schedules and organize workload effectively with minimal daily supervision. Ability to function effectively and remain productive in a virtual office environment. Ability to focus on the best interests of the dealership and Nissan. Can remain objective in the course of building relationships. Dedication to meeting the expectations and requirements of internal and external customers. Attentive to others opinions and perspectives. Ability to influence the actions of others by building credibility through dealership knowledge, effective recommendations, clear communications, honesty, and demonstrated follow-up on promises. Result driven even in the face of resistance or setbacks. Ability to present ideas and analysis in an effective manner. Ability to understand the complexities of situations and solicit assistance from others as needed.Physical Requirements
The physical requirements described below are representative of those an employee must normally meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the essential job functions.Travel
Approximately 50-75% day and overnight travel.Welcome to an open lane of possibility. Drive your career forward and join the company leading the technology and business evolution of the automotive industry by applying today. Nissan is committed to a drug-free workplace. All employment is contingent upon the successful completion of a drug screen for roles based in the United States and background screening for all positions. All of us at Nissan - regardless of functional area or expertise - share a passion to design, manufacture, and sell high-performance vehicles. It is Nissan's policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race, gender, military status, disability, or any other status protected by law. Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire; Nissan uses E-Verify to validate employment eligibility.
Visa sponsorship for this position is not available at this time.NISSAN FOR EVERYONE
People are our most valuable assets, and diversity and inclusion are the key to maximizing the power of each individual member of our team. When everyone belongs, the power of NISSAN is undeniable. Our Corporate Diversity Initiative aims to improve business results by ensuring that our workplace and core businesses meet the unique needs of our employees and customer base. Nissan is committed to creating a culture where everyone belongs and employees, customers, and partners feel respected, valued, and heard. We have over 10 Business Synergy Teams (BSTs) across the U.S. and Canada that connect employees - with shared characteristics or interests - build allies, and foster a company culture where all employees feel supported and included. Nissan also values inclusion in all areas of our business as we strive to mirror the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services, retailing our products and communicating from a diverse perspective which will help us continue to offer our customers competitively designed, market-driven products. Join us as we carry our commitment to diversity and inclusion into the future.Irvine California United States of AmericaSalary Range: $83,789.00 - $169,441.00Salary Range Estimate: Annual Salary: (Minimum to Maximum of Salary Range noted here). This compensation range represents the minimum and maximum base salary rates at Nissan for jobs assigned to this particular grade level. Please note that it is uncommon for an employee to be placed at either end of the range. Rather, an employee's actual base salary generally may fall somewhere in between and reflect the employee's unique skills, work experience, education, work location, and market norms. Additionally, pay may be based on comparisons to the base salary rates of other employees with similar backgrounds working in comparable roles.
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