Expedia Group
Product Marketing Manager
Expedia Group, Seattle, Washington, us, 98127
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form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job.At Expedia Group, we power the travel industry and connect travel professionals like Hotels, Airlines, and Car Rental partners with high-value travelers. Our global ecosystem supports the distribution needs of over 2.9 million properties, 500+ airline partners, 150 car rental companies, and more - from increasing their reach and their revenue to simplifying their operations.Our B2B Product Marketing team is looking for a motivated, hardworking Product Marketing Manager who understands the power of outstanding go-to-markets and cares deeply about the customer experience. Ready for a challenge? Join a team of product marketing professionals and help us connect our advertising partners with our travelers!You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Partner Marketing and Sales teams, to launch new and improved advertising products across our Media Solutions business.What You'll Do
The Product Marketing Manager is responsible for meeting and exceeding business objectives for a portfolio of products and programs helping our advertising partners reach their business objectives through increasing their visibility via advertising products with the traveler segments that will deliver the most value to their business. You will:Develop market, customer, and competitive insights to help inform the product roadmap, business decisions, and positioning of your products.Define launch strategies for new products or programs within the Media Solutions portfolio.Craft core, benefit-based product positioning that can be leveraged by the global campaign teams, creative and UX content teams.Develop and optimize adoption and mitigation strategies for existing products or programs, identifying compelling content for education campaigns.Coordinate efforts to ensure Account Management readiness, developing marketing materials and partnering with the Sales Enablement, Knowledge Management, and Training teams.Partner with product, marketing, customer support, sales enablement, and sales teams to drive adoption of key products and features.Who You Are
You are a Product Marketing Manager seeking a new place to employ your 5+ years in product management, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology. Your key talents are:Ready to share and implement validated practices on day one.Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity.Willing to learn and eager to partner, always ensuring you bring your peers along the journey.Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.Why join us?
Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better.About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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form . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job.At Expedia Group, we power the travel industry and connect travel professionals like Hotels, Airlines, and Car Rental partners with high-value travelers. Our global ecosystem supports the distribution needs of over 2.9 million properties, 500+ airline partners, 150 car rental companies, and more - from increasing their reach and their revenue to simplifying their operations.Our B2B Product Marketing team is looking for a motivated, hardworking Product Marketing Manager who understands the power of outstanding go-to-markets and cares deeply about the customer experience. Ready for a challenge? Join a team of product marketing professionals and help us connect our advertising partners with our travelers!You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Partner Marketing and Sales teams, to launch new and improved advertising products across our Media Solutions business.What You'll Do
The Product Marketing Manager is responsible for meeting and exceeding business objectives for a portfolio of products and programs helping our advertising partners reach their business objectives through increasing their visibility via advertising products with the traveler segments that will deliver the most value to their business. You will:Develop market, customer, and competitive insights to help inform the product roadmap, business decisions, and positioning of your products.Define launch strategies for new products or programs within the Media Solutions portfolio.Craft core, benefit-based product positioning that can be leveraged by the global campaign teams, creative and UX content teams.Develop and optimize adoption and mitigation strategies for existing products or programs, identifying compelling content for education campaigns.Coordinate efforts to ensure Account Management readiness, developing marketing materials and partnering with the Sales Enablement, Knowledge Management, and Training teams.Partner with product, marketing, customer support, sales enablement, and sales teams to drive adoption of key products and features.Who You Are
You are a Product Marketing Manager seeking a new place to employ your 5+ years in product management, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology. Your key talents are:Ready to share and implement validated practices on day one.Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity.Willing to learn and eager to partner, always ensuring you bring your peers along the journey.Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.Why join us?
Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better.About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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