Tribune Publishing Company
Account Executive
Tribune Publishing Company, Baltimore, Maryland, United States, 21276
Summary:
Account Executives are responsible for the sales and development of marketing campaigns for target businesses and organizations. This role is responsible for identifying the client’s needs and providing a consultative solution. The Account Executive will work with members of the organization to provide proven strategies to build a strong partnership.What you will do:
Works independently, making sound business decisions related to achieving revenue goals while communicating with their manager each day to discuss strategy and other key issues.Strategically prospects for new accounts, conducts needs assessments to determine customer needs, generates ideas and proposals, presents recommendations, closes the sale and sets client expectations.Consistently develops and manages a sales pipeline through CRM; provides reliable forecasts and revenue projections.Meets all required performance metrics detailed by management and performs at or above the assigned sales quota.Analyzes clients’ advertising campaign objectives in order to prepare creative solutions by utilizing all appropriate products and services to fit the advertisers’ budget and campaign goals.Owns the entire sales and retention cycle for each campaign working in conjunction with the assigned account analyst, client services, and the ad operations team.Meets with individual clients at appropriate frequencies to review campaign process, budgets and create new strategies.Prepares and develops sales presentations utilizing company resources by gathering appropriate statistics concerning market share, demographics, market volume and channel effectiveness.Demonstrates a complete understanding of product features and benefits, rates, and packages and explains them in a way to match recommendations to customer needs; utilizes training resources to become proficient in all digital advertising solutions and processes.Meets deadlines, completes accurate advertising orders, submits client contracts and complete sales reporting in a timely manner.Completes post-sale paperwork, including detailed insertion order instructions, which requires a strong command of their product and basic internet techniques.Monitors other media to identify opportunities to increase market share and attend local or category business events for networking opportunities; stays up-to-date with industry trends and developments.What you will bring:
Ability to work in a fast-paced, deadline-oriented, dynamic environment.Professional, outgoing and friendly and able to adapt sales techniques and presentations.Analytical skills for data-driven summary reports on campaign performance.Strong negotiation and accurate forecasting skills.Proficient at personal goal setting and demonstrates a drive to succeed goals required.College degree or equivalent experience preferred.Proficiency in Outlook, Excel, Word, and PowerPoint required.Google AdWords and Analytics Certification preferred.Travel:
Responsible for meeting with accounts and prospects in person as necessary within the market coverage area.May need to go to the office for training and sales meetings as necessary.Who we are:
The Baltimore Sun is the largest general-circulation daily newspaper based in the state of Maryland and provides coverage of local and regional news, events, issues, people, and industries. Founded in 1837, it is currently owned by Tribune Publishing. Our mission is to deliver the truth every day. We bring you the stories that matter most, written without bias, so you can make informed decisions. The Sun's Pulitzer Prize-winning journalism works to protect your interests, help navigate your daily life and tell the stories that connect you with the communities where you live and work. In print and online, The Baltimore Sun reaches nearly 900,000 readers each week in the Baltimore area, making us the region’s most widely read source of news and information. As we continue building our exciting digital future, it’s our mission to serve our community by delivering the truth every day, engaging our readers and driving results for our advertisers.
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Account Executives are responsible for the sales and development of marketing campaigns for target businesses and organizations. This role is responsible for identifying the client’s needs and providing a consultative solution. The Account Executive will work with members of the organization to provide proven strategies to build a strong partnership.What you will do:
Works independently, making sound business decisions related to achieving revenue goals while communicating with their manager each day to discuss strategy and other key issues.Strategically prospects for new accounts, conducts needs assessments to determine customer needs, generates ideas and proposals, presents recommendations, closes the sale and sets client expectations.Consistently develops and manages a sales pipeline through CRM; provides reliable forecasts and revenue projections.Meets all required performance metrics detailed by management and performs at or above the assigned sales quota.Analyzes clients’ advertising campaign objectives in order to prepare creative solutions by utilizing all appropriate products and services to fit the advertisers’ budget and campaign goals.Owns the entire sales and retention cycle for each campaign working in conjunction with the assigned account analyst, client services, and the ad operations team.Meets with individual clients at appropriate frequencies to review campaign process, budgets and create new strategies.Prepares and develops sales presentations utilizing company resources by gathering appropriate statistics concerning market share, demographics, market volume and channel effectiveness.Demonstrates a complete understanding of product features and benefits, rates, and packages and explains them in a way to match recommendations to customer needs; utilizes training resources to become proficient in all digital advertising solutions and processes.Meets deadlines, completes accurate advertising orders, submits client contracts and complete sales reporting in a timely manner.Completes post-sale paperwork, including detailed insertion order instructions, which requires a strong command of their product and basic internet techniques.Monitors other media to identify opportunities to increase market share and attend local or category business events for networking opportunities; stays up-to-date with industry trends and developments.What you will bring:
Ability to work in a fast-paced, deadline-oriented, dynamic environment.Professional, outgoing and friendly and able to adapt sales techniques and presentations.Analytical skills for data-driven summary reports on campaign performance.Strong negotiation and accurate forecasting skills.Proficient at personal goal setting and demonstrates a drive to succeed goals required.College degree or equivalent experience preferred.Proficiency in Outlook, Excel, Word, and PowerPoint required.Google AdWords and Analytics Certification preferred.Travel:
Responsible for meeting with accounts and prospects in person as necessary within the market coverage area.May need to go to the office for training and sales meetings as necessary.Who we are:
The Baltimore Sun is the largest general-circulation daily newspaper based in the state of Maryland and provides coverage of local and regional news, events, issues, people, and industries. Founded in 1837, it is currently owned by Tribune Publishing. Our mission is to deliver the truth every day. We bring you the stories that matter most, written without bias, so you can make informed decisions. The Sun's Pulitzer Prize-winning journalism works to protect your interests, help navigate your daily life and tell the stories that connect you with the communities where you live and work. In print and online, The Baltimore Sun reaches nearly 900,000 readers each week in the Baltimore area, making us the region’s most widely read source of news and information. As we continue building our exciting digital future, it’s our mission to serve our community by delivering the truth every day, engaging our readers and driving results for our advertisers.
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