Product Marketing, Senior Advisor, Zebra Robotics Automation

Remote Work YesOverviewAt Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career. Here, you'll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.Together, we've only begun to define the edge of what's possible—for our people, our customers, and the world.The primary purpose of the Product Marketing Senior Advisor is to lead development of a product marketing strategy for Zebra Robotics Automation and execute against that strategy through vertical, field, and channel marketing resources while building and maintaining a marketing competitive advantage in region. Working with a cross-functional team, the incumbent will be responsible for developing, positioning, and messaging go-to-market strategy, sales enablement, and competitive analysis. Some responsibilities will include strategic planning, providing valuable input regarding the market and engaging in product management functions for the portfolio of products.ResponsibilitiesAct as marketing’s single point of contact for a portion of the company’s overall portfolio in region to various stakeholders – internal and externalOwn product reinvigorate, refresh, and retire programs, working in alignment with vertical marketing leads, channel marketing managers, and field marketing managers based on quarterly business results reported by regional product management team and portfolio-based pipeline reportsAccountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&LDrive sales enablement and demand creation programs for portfolio-specific overlay sales teamsResponsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc.Lead regional marketing participation on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspectiveManage promotional, incentive, and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolioComprehensive portfolio specific regional GTM marketingCoordinate tradeshow and event activities with Zebra Event teamPortfolio pipeline – marketing influenced & drivenSuccessful seller adoption of enablement materialsVoice of customer (from regions, channel, sales, or direct contact) into global product marketing teamImpactful portfolio-specific, cross-vertical initiatives in regionRobotics experience preferred, specifically in Autonomous Mobile Robots

QualificationsMinimum QualificationsBachelors degree, or equivalent work experience in relatable field12+ years work experience to include product marketing and/or comparable product management, development experience and ideally to include Robotics experience, specifically in Autonomous Mobile RobotsOrganizational Agility Matrix, indirect management- Drive results and execution through a virtual teamInfluence / Negotiation / Partnership skills with product teamsAbility to technically understand how products fit in to create and deliver a solutionExcellent presentation & communication skillsDemonstrated whole lifecycle product marketing experience, from NPI to EOLUnderstanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at largeCompetitive analysis, with a focus on neutralizing and responding to marketing tactics in region

Preferred QualificationsAdvanced degree preferred, or equivalent work experience in relatable fieldDemonstrated willingness to actively participate with vertical marketing teamsClarity of thinking & vision – keen prioritization skills

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status or any other basis prohibited by law.#J-18808-Ljbffr