Kellen
Account Executive, Membership
Kellen, Washington, District of Columbia, us, 20022
About KellenKellen stands as a global leader in providing management and services to professional and trade organizations. We empower Board leaders by offering operational frameworks and strategic guidance to better serve their organization's mission and vision.As a dedicated professional services company, we offer solutions to organizations, such as association management, public affairs, marketing, meeting management, education, and strategic communication. Leveraging our expertise across diverse industries including healthcare, food and beverage, buildings and materials, and technology, we collaborate with over 100 organizations to help achieve their goals.Position SummaryThe Account Executive, Membership, plays a vital role within the Marketing, Membership & Sales (MMS) department, focusing on client communications, member engagement, and retention. This position involves overseeing membership plan development, marketing initiatives, dues processing, website management, committee liaison, reporting, database utilization, member analysis, and cross-departmental collaboration. The role requires strong attention to detail, excellent communication skills, and the ability to manage multiple projects effectively.Essential FunctionsMembership Plan Development & Execution
Contribute to the development and execution of onboarding, engagement, and renewal programs, aligning with membership goals.Identify strategies to engage members following renewals, supporting member retention.
Membership Marketing & Promotion
Collaborate on the development of membership collateral and member value propositions, aligning with membership goals.Solicit quotes from key members for promotional materials to enhance member acquisition.
Membership Dues
Develop and process dues invoices, including follow-up as necessary, contributing to financial sustainability as part of membership goals.
Website Management
Work with marketing and association management teams to ensure the website showcases the value of association membership, supporting membership goals.Responsible for updating the website with membership news and announcements.
Membership Committee Management
Act as a liaison with membership committees, organizing agendas, reporting, and facilitating discussions, promoting active committee engagement as part of membership goals.Take minutes and share ideas and actions with the team, fostering collaboration.
Reporting
Ensure consistent membership reports are created, circulated, and distributed, providing insights to support membership goals.Initiate discussions on concerns and successes, contributing to a proactive membership strategy.
Database Utilization
Work with the Technology department to utilize client databases for queries, reports, and dashboards, enhancing data-driven decision-making for membership goals.Share quantitative and qualitative insights based on data to improve member experiences.
Member Analysis
Identify members at risk of churn and develop proactive action plans, directly impacting member retention goals.Recommend outreach programs and execute strategies for member engagement, contributing to acquisition goals.
Cross-Departmental Collaboration
Collaborate with Education, Meetings, Accounting, and other departments to enhance membership satisfaction and growth, aligning with membership goals.
Onsite and Membership Experience
Travel as needed for onsite membership activities, such as booths promoting membership, fostering direct engagement and acquisition.
Other duties that align with the mission and vision of the company as assigned.QualificationsUndergraduate or graduate degree in business, marketing, communications, management, or English preferred.3-5 years of relevant work experience. Experience with non-profits and associations preferred.Proficient in membership or customer retention and acquisition strategies.Demonstrates strong writing, proofreading, and verbal communication skills.Efficiently manages multiple projects, prioritizing deliverables through effective communication and established processes.Comfortable taking direction, interfacing with other departments, and demonstrating initiative and independence in work execution.Proficient in MS Office products (Word, Outlook, PowerPoint, Excel), Smart Sheet (preferred), Google Analytics, CRMs (Word Press, Salesforce), and databases (Association Management Systems), with experience in email platforms like Constant Contact or Informz.Physical DemandsThis position operates within an office environment. The physical demands outlined below are representative of those that must be met by an employee to successfully fulfill the essential functions of the job. Reasonable accommodations may be provided to enable individuals with disabilities to perform these essential functions.Extended Work Hours: The nature of this role may require more than 40 hours per week to fulfill job responsibilities. Additionally, flexibility in working nights and weekends may be necessary. Longer hours, travel, and weekend commitments are typically associated with conferences or special events.Office Equipment Usage: The role routinely involves the use of standard office equipment, including but not limited to computers, telephones, photocopiers, and filing cabinets.Travel RequirementsOccasional travel may be necessary for this position, up to 10% of the time. Modes of transportation may include air travel, car, or rail.Kellen EEO StatementKellen does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, it is the policy of Kellen to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.
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Contribute to the development and execution of onboarding, engagement, and renewal programs, aligning with membership goals.Identify strategies to engage members following renewals, supporting member retention.
Membership Marketing & Promotion
Collaborate on the development of membership collateral and member value propositions, aligning with membership goals.Solicit quotes from key members for promotional materials to enhance member acquisition.
Membership Dues
Develop and process dues invoices, including follow-up as necessary, contributing to financial sustainability as part of membership goals.
Website Management
Work with marketing and association management teams to ensure the website showcases the value of association membership, supporting membership goals.Responsible for updating the website with membership news and announcements.
Membership Committee Management
Act as a liaison with membership committees, organizing agendas, reporting, and facilitating discussions, promoting active committee engagement as part of membership goals.Take minutes and share ideas and actions with the team, fostering collaboration.
Reporting
Ensure consistent membership reports are created, circulated, and distributed, providing insights to support membership goals.Initiate discussions on concerns and successes, contributing to a proactive membership strategy.
Database Utilization
Work with the Technology department to utilize client databases for queries, reports, and dashboards, enhancing data-driven decision-making for membership goals.Share quantitative and qualitative insights based on data to improve member experiences.
Member Analysis
Identify members at risk of churn and develop proactive action plans, directly impacting member retention goals.Recommend outreach programs and execute strategies for member engagement, contributing to acquisition goals.
Cross-Departmental Collaboration
Collaborate with Education, Meetings, Accounting, and other departments to enhance membership satisfaction and growth, aligning with membership goals.
Onsite and Membership Experience
Travel as needed for onsite membership activities, such as booths promoting membership, fostering direct engagement and acquisition.
Other duties that align with the mission and vision of the company as assigned.QualificationsUndergraduate or graduate degree in business, marketing, communications, management, or English preferred.3-5 years of relevant work experience. Experience with non-profits and associations preferred.Proficient in membership or customer retention and acquisition strategies.Demonstrates strong writing, proofreading, and verbal communication skills.Efficiently manages multiple projects, prioritizing deliverables through effective communication and established processes.Comfortable taking direction, interfacing with other departments, and demonstrating initiative and independence in work execution.Proficient in MS Office products (Word, Outlook, PowerPoint, Excel), Smart Sheet (preferred), Google Analytics, CRMs (Word Press, Salesforce), and databases (Association Management Systems), with experience in email platforms like Constant Contact or Informz.Physical DemandsThis position operates within an office environment. The physical demands outlined below are representative of those that must be met by an employee to successfully fulfill the essential functions of the job. Reasonable accommodations may be provided to enable individuals with disabilities to perform these essential functions.Extended Work Hours: The nature of this role may require more than 40 hours per week to fulfill job responsibilities. Additionally, flexibility in working nights and weekends may be necessary. Longer hours, travel, and weekend commitments are typically associated with conferences or special events.Office Equipment Usage: The role routinely involves the use of standard office equipment, including but not limited to computers, telephones, photocopiers, and filing cabinets.Travel RequirementsOccasional travel may be necessary for this position, up to 10% of the time. Modes of transportation may include air travel, car, or rail.Kellen EEO StatementKellen does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, it is the policy of Kellen to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.
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