Marketing Associate | Remote

Randall Reilly is a growth platform for vital national industries such as transportation, construction, and agriculture. Through a combination of people and technology, we give our clients unique capabilities to sell and serve their customers better. We create better relationships, better insights, and better results in sales, recruiting and other essential services that drive sustainable growth for our clients.Randall-Reilly is seeking a Marketing Associate based in our Franklin, TN office to help us expand and deepen our influence in the B2B communities we serve. You will join a growing department and contribute to a best-in-class marketing team. This position reports to the Director of Marketing and is responsible for or assists on:Sales collateral development and managementProduction of creative briefs to communicate the purpose, target audience, CTA's, and creative elements of digital, print and direct mail campaignsMeasurement and optimization of digital performance metrics for lead generation, brand awareness or other campaign objectivesManaging paid marketing campaignsTracking monthly qualified leads and other key metricsDUTIES AND RESPONSIBILITIESFollow and improve processes for creation, promotion and measurement of multi-channel digital marketing campaignsAssist with campaign briefs to clarify strategic goals, objectives, tactics and timing for all stakeholdersQA and test campaigns to ensure expected performance and proper trackingIdentify opportunities to increase engagement with Randall-Reilly offeringsDevelop a strong working knowledge of Randall Reilly's data productsTrack results and provide data interpretation using a variety of digital analytics toolsMonitor campaign performance including time on page, view-through rates, email open and click-thru ratesWork collaboratively with other divisions throughout organization to achieve resultsCREATIVEWrite and/or edit copy for promotions related to Randall-Reilly digital and print products, designed to acquire new subscribers, retain engagement of existing users and nurture top-of-funnel leads for our data productsDevelop workflows diagrams and wireframes that illustrate intended campaign experiencesPartner with UX/UI designers to distill desired vision for campaign experienceConceptualize visuals for emails, landing pages and social promotions when no design resources are availableWriting, editing and publishing SEO content piecesRelentlessly test variants and new ideas to optimize digital tactics against goalsTECHNICAL/PROFESSIONAL KNOWLEDGE, SKILLS & ABILITIESDemonstrated ability to analyze statistical information and develop strategies and programs to ensure consumer growth and engagementHighly creative and detail orientedExcellent interpersonal, organizational, verbal and written communication skillsDemonstrated ability to lead data-driven discussions to achieve cross-functional consensusPrevious positive results leveraging A/B and multi-variate testingAbility to juggle and prioritize multiple projects simultaneouslyPrevious positive results in marketing automation platformsSOFTWARE & CODING LANGUAGE SKILLSGoogle AnalyticsWireframing & Diagramming software (Ex: Lucid Charts, Balsamiq, Visio)Basic HTMLAdwords/Google AdsWordPressHubSpotSalesforceGoogle Datastudio/Looker Studio experience a plusEDUCATION & EXPERIENCEBachelors degree required (English, marketing, communications, public relations, or technology-related major a plus)2-5 years of marketing and project management experience in an agency or internal marketing groupPerks/Benefits:Competitive compensationWe believe in propelling people to the best version of themselvesWe offer medical, dental, vision, FSA, 401k, life insurance products and more!11 paid holidays + PTOYou’re off on your birthday! Or a day in the month of your birthday – whatever you chooseFitness membership reimbursement! We believe physical and mental health is importantYou’ll work in a highly collaborative and flexible environmentWe offer both on-site and remote opportunities!We are growing but highly value relationshipsThe following compensation information is a good faith estimate and is provided in accordance with applicable state laws. The base salary generally ranges between $58,000/year - $62,000/year. This range is an estimate based on an applicant’s skills, experience, and training.Randall Reilly participates in the E-Verify program.Equal Opportunity Employer

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