Senior Analyst, Advanced Analytics

The Performics Analytics & Technology Team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As a Senior Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data-driven insights. Specifically:Deliver client and internal solutions through quantitative analysis in line with industry best practices.Execute analytics projects in coordination with the analytic team lead and partners across the agency.Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights, and competitive analysis.Contribute to innovation within digital marketing and analytics within the agency and industry.Role Objectives:Client ResponsibilitiesDefine, prioritize, and execute various analytics projects including budgeting and scenario planning, test design, campaign management, and advanced report production.Identify strategic areas for optimization by acting as an integration point across account management, ad-ops, bid strategy, BI, and engineering.People & Team DevelopmentAssist analysts with skill development and problem-solving.Practice DevelopmentIdentify and build business cases and provide feedback on best practices.Assist in managing product/service development.Provide training to employees across departments on analytical approaches to marketing.Qualifications2-4 years of experience in interactive marketing or business consulting using data and information to drive marketing recommendations.Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or advanced degree a plus.Understanding of digital marketing methods and systems including search, display & programmatic, social media, and content.Experience in SPSS, SAS, R, Python (or other statistical analysis and data mining packages).In-depth knowledge in multivariate testing and statistical analysis.Proficient in leading web analytics platforms such as Adobe Analytics and Google Analytics.Experience with business intelligence platforms such as QlikView or Tableau a plus.Possession of excellent written, oral communication, and presentation skills.Proficient in Excel, Word, PowerPoint, MS Access; experience with VBA a plus.Detail-oriented, quick learner, and able to balance multiple tasks.Strong project management skills.Additional InformationAll your information will be kept confidential according to EEO guidelines.We know that when the whole person is cared for, they are able to do their best work. That is why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.

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