Director of Omni Channel - Remote

The Director of OmniChannel Sales will drive growth of Monster’s digitally enabled sales channels, unlockingstrategic opportunities for the retail account teams to boost online and offline sales.Reporting to the Sr Director of eCommerce Strategy, this position will be responsible for achieving overall eCommerce sales goals, share growth, and strategic objectives for OmniChannel customers in partnership with account sales leadership and the Digital Retail team, including Shopper Marketing and Digital Marketing. They will align strategic roadmaps for key enterprise priorities, including sales, marketing and merchandising, while ensuring buy-in from key stakeholders. They are responsible for defining the short- and long-term eCommerce goals alongside recommended budgets for the Digital Retail team to fuel growth and new customer acquisition. Day to day activities include oversight of the annual strategic goals, coordinating with the entire enterprise team to support and executing the annual Digital Retail joint Sales & Marketing plans, all in alignment with Monster’s Strategy, Monster’s Core Values, and the Customers key business goals.Essential Job Functions:Demonstrates a strong understanding of business issues relevant to eCommerce sales and the CPG landscape, and applies that thinking to Monster’s strategic roadmapProvides high level strategic analysis and consultation to our overall enterprise eCommerce performance, category trends and customer insightsContinuously re-evaluates the activities, resources and capabilities “ARC” required for fostering and enabling a winning cross-functional eCommerce teamLeads, educates and coaches a broad team of leaders and support staff through the implementation of new strategies and programs developed to drive Monster’s overall online-to-offline successWorks to align Sales & Marketing leadership around a shared vision, shared goals and shared digital resources to drive Monster’s eCommerce successOversees overall reporting and root cause analysis related to digital retail KPIs, working with a vast group of analysts, while sharing accountability with each individual retail teamStrategic Counsel:Develops an understanding of Monster’s position within our top 10 omnichannel accounts, particularly all aspects of ecommerce sales, marketing and category management, demonstrating the ability to both set the agenda, then lead and manage the team through digital business challengesCo-leads the digital version of the Joint Business Planning process with the MEC Team and Customer, that includes strategic plans designed to develop organic growth, innovation to drive sales and share growth, customer marketing to support business plans, and managing budgets to maximize revenueDevelops and maintains good business relations between MEC, assigned accounts, as well as their respective retail media networksAchieves desired sales goals by collaborating and maintaining consistent business routines with sales leaders, shopper marketing leaders, digital marketing leaders to continuously calibrate our activitiesDigital Retail Operations:Aligns and drives strategic action amongst the broad Digital Retail teammates, including Shopper and Digital Marketing, with inputs from RGM, Category, Business Development, etc to ensure that overall eCommerce goals are met/exceededCollaborates with Category Management and Business Development teammates to structure and align data via dashboards to both identify the “digital job to be done” as well as audit the results of annual and short term strategic moves, thus democratizing the data for the broader teamGuides advanced data needs for digital business and ensures reporting / analytic infrastructure in placeTrack, review, and measures all relevant data to assess assigned retailer and channel business to convert insights/data into sales solutions that deliver resultsDemonstrates a passion for and understanding of best practices, trends and technology affecting the eCommerce business, CPG industry, and marketplacePosition Requirements:Eight+ years of sales and/or ecommerce experience within beverage and/or CPG sales environment (B&M, eCommerce or preferably both)Demonstrated track record of eCommerce sales success, in conjunction with B&M sales goals OR robust performance marketing plans involving $20M+ investmentsAbility to forecast the long-term business and financial implications of decisions madeAbility to align and understand vast amounts of disparate data sources including retail sales data, digital marketing data, category insights (Nielsen, IRI) as well as digital shelf data that leads to greater understanding of potential digital levers (NielsenIQ, Profitero, Stackline, etc)Must demonstrate Search Marketing understanding and experience, including both SEM/SEO (paid and organic) tactics to drive retail success and revenue growthMust have experience with eCommerce marketing, to a degree that they can provide examples of segmentation tests performed to drive increased immediate salesBachelor’s Degree, preferably in Business, Marketing or FinanceDemonstration of continuous learning, through online certifications, accreditations or classesAbility to establish good relationships and credibility with customers at all levelsMust demonstrate the ability to synthesize data to accurately assess situations and find actionable solutionsProficiency in PowerPoint, Excel, Outlook, and other technical skills that are requiredProficiency in data tools that measure and track business performanceProficiency in data analysis, forecasting, business analytics, and financial analysisWilling to travel as necessary, roughly 10%-15% monthlyPay Range : $101,250 - $135,000

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