Nuveen, a TIAA company
VP, Product Marketing, Global Fixed Income
Nuveen, a TIAA company, Chicago, Illinois, United States, 60290
VP, Product Marketing, Global Fixed IncomeResponsibilities
This includes the creation and ongoing support of the Nuveen brand positioning, the development and sustainment of global websites, client and internal communication, and a cohesive sales and marketing strategy focused on delivering relevant information to both institutional clients and investment advisors who sell Nuveen products to retail investors.The VP of Public Product Positioning for Global Fixed Income works alongside the MD of Public Product Positioning and the respective Heads of Client Marketing to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities.This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for fixed income globally.The position requires very close collaboration with members of product, client portfolio management, and investments in order to raise awareness of our products and meaningfully grow and retain assets.Develops and leads product-specific marketing plans and creates content across global fixed income sectors, including investment grade, multi-sector, securitized, leveraged finance, ESG/Impact, and EM debt.As a marketing lead and subject matter expert, oversees the creation and production of global fixed income marketing collateral and product content that is aligned with business strategy and objectives.Partners with key stakeholders across product, investments, global client group, and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution.Develops and implements comprehensive marketing plans for new product launches, product actions, and ongoing systematic campaigns including content strategy, creation, production, and distribution through all marketing platforms.Drives development and execution of integrated fixed income product and thought leadership campaigns leveraging paid, earned, and owned marketing levers that can include digital, social, email, webinar, advertising, event, and sales enablement, in close alignment with client marketing partners globally.Collaborates with brand, design, content, events, social, and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources.Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads, and other sales-support materials and content.Works with the compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports the compliance process from initial submission to final approval.Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate.Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality.Minimum Requirements
5+ years of related experience required.University (Degree) preferred.7+ years of related financial services or asset management experience preferred.Background of success in marketing investment products designed for income.Knowledge of global fixed income markets and public products.Experience in writing clear, compelling, and compliant marketing messaging.Proven relationship management experience.Experience working with institutional investors and wealth audiences, sales, investment teams, plus knowledge of the sales process.Established credentials in leading the development and implementation of effective campaigns and communications programs.Demonstrated track record of managing multiple projects from beginning to end.Strong knowledge of PowerPoint, Excel, Word, Adobe, Zoom, Seismic, and MarTech workflow tools.Series 7 a plus.
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This includes the creation and ongoing support of the Nuveen brand positioning, the development and sustainment of global websites, client and internal communication, and a cohesive sales and marketing strategy focused on delivering relevant information to both institutional clients and investment advisors who sell Nuveen products to retail investors.The VP of Public Product Positioning for Global Fixed Income works alongside the MD of Public Product Positioning and the respective Heads of Client Marketing to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities.This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for fixed income globally.The position requires very close collaboration with members of product, client portfolio management, and investments in order to raise awareness of our products and meaningfully grow and retain assets.Develops and leads product-specific marketing plans and creates content across global fixed income sectors, including investment grade, multi-sector, securitized, leveraged finance, ESG/Impact, and EM debt.As a marketing lead and subject matter expert, oversees the creation and production of global fixed income marketing collateral and product content that is aligned with business strategy and objectives.Partners with key stakeholders across product, investments, global client group, and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution.Develops and implements comprehensive marketing plans for new product launches, product actions, and ongoing systematic campaigns including content strategy, creation, production, and distribution through all marketing platforms.Drives development and execution of integrated fixed income product and thought leadership campaigns leveraging paid, earned, and owned marketing levers that can include digital, social, email, webinar, advertising, event, and sales enablement, in close alignment with client marketing partners globally.Collaborates with brand, design, content, events, social, and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources.Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads, and other sales-support materials and content.Works with the compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports the compliance process from initial submission to final approval.Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate.Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality.Minimum Requirements
5+ years of related experience required.University (Degree) preferred.7+ years of related financial services or asset management experience preferred.Background of success in marketing investment products designed for income.Knowledge of global fixed income markets and public products.Experience in writing clear, compelling, and compliant marketing messaging.Proven relationship management experience.Experience working with institutional investors and wealth audiences, sales, investment teams, plus knowledge of the sales process.Established credentials in leading the development and implementation of effective campaigns and communications programs.Demonstrated track record of managing multiple projects from beginning to end.Strong knowledge of PowerPoint, Excel, Word, Adobe, Zoom, Seismic, and MarTech workflow tools.Series 7 a plus.
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