National Louis University
Marketing Channel Optimization Analyst
National Louis University, Chicago, Illinois, United States, 60290
Marketing Channel Optimization Analyst
ID:
2024-1431Job Locations:
US-IL-ChicagoCategory:
Marketing/CommunicationsPosition Type:
Staff (Full-Time)Overview
Who We Are:
National Louis is a 135+ year old university that has been grounded in the values of innovation, access, excellence, and equity from its inception. As an institution, we believe in providing access to educational opportunity and that education is our greatest lever for social and economic mobility. We are a student-focused community that is committed to continuous improvement and superior student service. Our hard-working community is based on collaboration and respect for all team members and students.What We Offer:
At National Louis University, we offer our employees an innovative environment to work together and inspire the ideas that will make an impact. NLU employees and dependents are offered a wide range of benefits, including but not limited to, Health Insurance benefits, Retirement benefits, Paid Time Off and Educational Benefits.What You Will Do:
The Marketing Channel Optimization Analyst is responsible for informing marketing across the digital and traditional marketing channels for National Louis University. Channel touchpoints include, but are not limited to, digital ads, streaming video and audio, web content, campaign landing pages, television ads, and other digital and traditional content. Duties include working with management and external agencies to guide marketing activities across all channels to achieve business objectives, and creating and managing weekly and monthly reporting and analysis to continually improve marketing spend to meet (and exceed) objectives. The Analyst will collaborate with marketing leadership and external agencies to ensure optimal usage of marketing channels to achieve business objectives. This entails various duties and responsibilities, such as: Developing and managing marketing reports, making recommendations on marketing channel allocation, monitoring and ensuring marketing is achieving goals set for each vertical unit in the university. Researching and staying up to date on the latest developments in terms of digital marketing and reporting, content trends, and consumer behavior. Making recommendations on the development of marketing reporting, usage of new consumer-facing channels.Essential Responsibilities
Manage marketing reporting, marketing media mix models and attribution models. This includes analyzing at a channel and campaign level, ensuring business objectives are met efficiently, and marketing channels are continually optimized.Develop and support monthly executive marketing reporting.Collaborating with all marketing team members to achieve department objectives.Ad hoc marketing reporting and data requests supporting marketing leadership.Qualifications
Bachelor's DegreeMinimum of 3 years of experience in marketing analytics and reporting, digital media, channel management and/or media experienceComprehensive expertise with Microsoft Office tools especially Excel. Familiarity with Google Analytics, Power BI, Salesforce/Pardot, and willingness/aptitude to learn new tools and marketing technology.Experience working independently on projects but strong team acumen to foster coordination with the marketing team and other stakeholders within the institution.Project Management Skills - Manages each stage of a project to ensure that commitments are met in a manner that is timely and within budget.Decision Quality - Gathers enough information to allow a trustworthy assessment of risks and benefits of alternative approaches in any decision.Communication/Interpersonal - Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished.Flexibility - Adjusts quickly and effectively to changing conditions and demands.NLU Inclusion Statement:
National Louis University is deeply committed to serving its community, advancing access and equity, and ensuring that all individuals are welcomed and valued. We are dedicated to fostering a culture where diversity, equity, and inclusion remain at the core of who we are.Special Instructions
Please Include the following along with your application:- Resume (Required)- Cover Letter (Optional)NLU Employees please also submit an Internal Posting Form
#J-18808-Ljbffr
ID:
2024-1431Job Locations:
US-IL-ChicagoCategory:
Marketing/CommunicationsPosition Type:
Staff (Full-Time)Overview
Who We Are:
National Louis is a 135+ year old university that has been grounded in the values of innovation, access, excellence, and equity from its inception. As an institution, we believe in providing access to educational opportunity and that education is our greatest lever for social and economic mobility. We are a student-focused community that is committed to continuous improvement and superior student service. Our hard-working community is based on collaboration and respect for all team members and students.What We Offer:
At National Louis University, we offer our employees an innovative environment to work together and inspire the ideas that will make an impact. NLU employees and dependents are offered a wide range of benefits, including but not limited to, Health Insurance benefits, Retirement benefits, Paid Time Off and Educational Benefits.What You Will Do:
The Marketing Channel Optimization Analyst is responsible for informing marketing across the digital and traditional marketing channels for National Louis University. Channel touchpoints include, but are not limited to, digital ads, streaming video and audio, web content, campaign landing pages, television ads, and other digital and traditional content. Duties include working with management and external agencies to guide marketing activities across all channels to achieve business objectives, and creating and managing weekly and monthly reporting and analysis to continually improve marketing spend to meet (and exceed) objectives. The Analyst will collaborate with marketing leadership and external agencies to ensure optimal usage of marketing channels to achieve business objectives. This entails various duties and responsibilities, such as: Developing and managing marketing reports, making recommendations on marketing channel allocation, monitoring and ensuring marketing is achieving goals set for each vertical unit in the university. Researching and staying up to date on the latest developments in terms of digital marketing and reporting, content trends, and consumer behavior. Making recommendations on the development of marketing reporting, usage of new consumer-facing channels.Essential Responsibilities
Manage marketing reporting, marketing media mix models and attribution models. This includes analyzing at a channel and campaign level, ensuring business objectives are met efficiently, and marketing channels are continually optimized.Develop and support monthly executive marketing reporting.Collaborating with all marketing team members to achieve department objectives.Ad hoc marketing reporting and data requests supporting marketing leadership.Qualifications
Bachelor's DegreeMinimum of 3 years of experience in marketing analytics and reporting, digital media, channel management and/or media experienceComprehensive expertise with Microsoft Office tools especially Excel. Familiarity with Google Analytics, Power BI, Salesforce/Pardot, and willingness/aptitude to learn new tools and marketing technology.Experience working independently on projects but strong team acumen to foster coordination with the marketing team and other stakeholders within the institution.Project Management Skills - Manages each stage of a project to ensure that commitments are met in a manner that is timely and within budget.Decision Quality - Gathers enough information to allow a trustworthy assessment of risks and benefits of alternative approaches in any decision.Communication/Interpersonal - Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished.Flexibility - Adjusts quickly and effectively to changing conditions and demands.NLU Inclusion Statement:
National Louis University is deeply committed to serving its community, advancing access and equity, and ensuring that all individuals are welcomed and valued. We are dedicated to fostering a culture where diversity, equity, and inclusion remain at the core of who we are.Special Instructions
Please Include the following along with your application:- Resume (Required)- Cover Letter (Optional)NLU Employees please also submit an Internal Posting Form
#J-18808-Ljbffr