Sr. UX Designer

This is a contract to perm opportunity (30 day contract)About UsAt NurseHub, our mission is to end America's nursing shortage by providing online educational resources for every step of the nursing journey. NurseHub provides asynchronous online courses to current and future nursing students across the US, including standardized test prep, academic preparation courses, and courses centered around key soft skills. Offered via a membership model at $29.99 per month, NurseHub serves upwards of 10,000 students, and also partners with leading colleges and universities to serve their students.We are a small, founder-led, mission-driven organization. Founded in 2018, we have grown sustainably to 12 full-time employees, with an amazing contractor workforce that supports us. We are completely bootstrapped with no investors and have achieved significant growth in revenue and profitability since our inception. Our team is incredibly passionate, open to change, collaborative, and innovative. We treat one another with respect - learning & growing together every day.RoleNurseHub is seeking a talented and creative Sr. UX Designer to prioritize, lead, and execute all UX/UI initiatives. To date, all designs have been built in-house, and we are excited to welcome our first-ever UX expert to bring our learner experience to the next level. This position will partner closely with our Director of Product & Engineering and will report directly to the Founder & CEO. Collaboration with our Content, Learning, Learner Success, Marketing, and Copywriting teams will be crucial to developing a world-class customer experience.Due to the unique and creative nature of the UX role, this position is a contract to perm opportunity. This will allow both NurseHub and the candidate to ensure a mutual fit and creative vision. The proposed contract term is 30 days.Responsibilities - Contract PeriodYou will be given membership and administrator access to NurseHub's website, so that you are able to fully understand NurseHub's offerings as well as our current design and tech stack. During this period, you will complete the following, so that you can demonstrate your approach to assessing UX needs, drafting designs, and collaborating with the team.Evaluate the current user experience and user interface of , identifying areas that require improvement for a smoother, more intuitive user journey. Assess performance, mobile-responsiveness,, site structure, and overall design. Identify areas where copy needs to be improved.Research and analyze leading e-learning websites to identify best practices and innovative features that could be implemented to improve the website's overall performance and user engagement.Create a detailed proposal outlining recommended changes and enhancements, including wireframes, design mockups, and an implementation plan that prioritizes key improvements.Implement 1-3 key redesigns, partnering with appropriate team members through the process and gaining approval of Founder & CEO. Example redesign initiatives include: developing an intuitive mega-menu that enhances navigation and directs users to key site areas, updating our home page, optimizing the checkout process for higher conversion rates, and designing a new question bank feature.Responsibilities - PermDesign Strategy & Planning: Act as NurseHub's in-house UX expert, remain up to date with the latest UX/UI trends and innovations; Collaborate across the team to define and prioritize UX goals and requirements; Develop and maintain a UX strategy that aligns with the company's vision and objectives; As NurseHub scales, evolve our UX strategy to align to key goals, including number of members, B2B partnerships, and extending customer lifetime valuel Advocate for user-centered design principles throughout the organization; Assist in integrating AI features and products throughout the user journeyUser Research & Analysis: Conduct user research to understand the needs, behaviors, and pain points of NurseHub's target audiences (future nursing students, current nursing students, and colleges & universities); Analyze user data and feedback to identify opportunities for improvement and innovation; Create user personas, journey maps, and other artifacts to communicate findings and insightsInteraction & Visual Design: Design intuitive, engaging and interactive user interfaces for web and mobile platforms; Create wireframes, prototypes, and high-fidelity mockups to effectively communicate design concepts; Develop design standards and guide the team to ensure consistencyCollaboration & Communication: Work closely with cross-functional teams to ensure a seamless user experience across all touchpoints; Present design concepts and rationale to stakeholders, incorporating feedback and addressing concernsUsability Testing & Iteration: Plan and conduct usability testing to validate design solutions and identify areas for improvement; Iterate on designs based on user feedback and testing results; Collaborate with the development team to ensure accurate implementation of designsDesired Skills & Experience6+ years UX/UI design experience, with a strong portfolio showcasing successful projectsExcited about NurseHub's mission & productProactive, inquisitive, open to feedbackExperience in e-commerce a/o e-learningUnderstanding of conversion optimizationAbility to accurately scope projects, move quickly, and complete initiatives on-timeAbility to produce high quality designs with minimal inputConfident in making recommendations and taking creative controlProven experience with conversion rate increases & click-through rateExperience with education, nursing, healthcare, Wordpress, LearnDash are a plusNurseHub is an equal employment opportunity provider committed to fostering a diverse, inclusive, and equitable workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. We are dedicated to creating an environment that champions diversity, equity, and inclusion, and especially encourage individuals from diverse backgrounds to apply for our open positions.