TradeSchool Inc
Business Development Director
TradeSchool Inc, Atlanta, Georgia, United States, 30383
Key Responsibilities:
Business Development:
Input and collaborate on development of agency growth plans including building and maintaining prospect target list, campaign strategy, and outreach/CRMActive outreach and relationship building with marketing executives, potential partner agencies, and community influencers to expand our network and build our pipelineLead outbound prospecting/outreach to key targets, including development of sales strategy, pitch materials, meeting content, and follow up plansWork with discipline leads to productize offerings and develop corresponding marketing/sales materialsDevelop content/outreach for agency search consultantsPlay a lead role in new business pitches, including:Crafting capabilities decks, RFP responses, and case studies to effectivelycommunicate our unique selling propositionResearch and market analysis to help hone pitch strategy and positioningWork collaborative with a cross-functional agency team to develop pitch contentLead teams in development of pitch presentations and manage logisticsPartner with dept leads in development of scoping/pricing proposals
Marketing:
Lead execution of marketing plan that aligns with the agency strategic vision and business development goalsLead content development and management of Trade School’s brand touchpoints, including: agency website, social channels, paid campaigns, case studies, videos, and other sales materialsPartner with PR resource and cross-functional agency team to drive brand visibility in media, thought leadership, speaking engagements, and awardsIdentify and execute opportunities for involvement in Atlanta community via partnerships, events, and sponsorships to continue raising our profilePartner with HR to ensure employer branding materials are consistent and up to dateKeep us ahead of how competitors, and aspirational brands, are showing up in press outlets and on event stages, in social media, and on their websiteHelp Trade School evolve our story in the marketplace, and how/where we show upQualifications:
Entrepreneurially spirited, resourceful, self-starter, critical thinker and problem solverExcellent collaborator and cross-functional team leaderExceptional communication and interpersonal skills. Able to build and cultivate relationships with industry peers, industry community, executive level new business prospects and cross-functional internal teams across all levelsAbility to think strategically, craft brand/sales narratives, and be meticulously detailedHighly organized and efficient; ability to multitask, work against tight deadlines, and are cool under pressure.10+ years of experience in marketing, sales, or business developmentStrong understanding of the digital marketing and advertising industryProficient with social media channels, content creation, CRM tools and best practices, and deck development (Google Slides and keynote).Must be local to Atlanta metro area and able to attend local events and meetings on an as-needed basis at our Trade School office and Studios
#LI-hybrid
Business Development:
Input and collaborate on development of agency growth plans including building and maintaining prospect target list, campaign strategy, and outreach/CRMActive outreach and relationship building with marketing executives, potential partner agencies, and community influencers to expand our network and build our pipelineLead outbound prospecting/outreach to key targets, including development of sales strategy, pitch materials, meeting content, and follow up plansWork with discipline leads to productize offerings and develop corresponding marketing/sales materialsDevelop content/outreach for agency search consultantsPlay a lead role in new business pitches, including:Crafting capabilities decks, RFP responses, and case studies to effectivelycommunicate our unique selling propositionResearch and market analysis to help hone pitch strategy and positioningWork collaborative with a cross-functional agency team to develop pitch contentLead teams in development of pitch presentations and manage logisticsPartner with dept leads in development of scoping/pricing proposals
Marketing:
Lead execution of marketing plan that aligns with the agency strategic vision and business development goalsLead content development and management of Trade School’s brand touchpoints, including: agency website, social channels, paid campaigns, case studies, videos, and other sales materialsPartner with PR resource and cross-functional agency team to drive brand visibility in media, thought leadership, speaking engagements, and awardsIdentify and execute opportunities for involvement in Atlanta community via partnerships, events, and sponsorships to continue raising our profilePartner with HR to ensure employer branding materials are consistent and up to dateKeep us ahead of how competitors, and aspirational brands, are showing up in press outlets and on event stages, in social media, and on their websiteHelp Trade School evolve our story in the marketplace, and how/where we show upQualifications:
Entrepreneurially spirited, resourceful, self-starter, critical thinker and problem solverExcellent collaborator and cross-functional team leaderExceptional communication and interpersonal skills. Able to build and cultivate relationships with industry peers, industry community, executive level new business prospects and cross-functional internal teams across all levelsAbility to think strategically, craft brand/sales narratives, and be meticulously detailedHighly organized and efficient; ability to multitask, work against tight deadlines, and are cool under pressure.10+ years of experience in marketing, sales, or business developmentStrong understanding of the digital marketing and advertising industryProficient with social media channels, content creation, CRM tools and best practices, and deck development (Google Slides and keynote).Must be local to Atlanta metro area and able to attend local events and meetings on an as-needed basis at our Trade School office and Studios
#LI-hybrid