Marketing Manager, Loyalty and Membership

Nourishing ConnectionsWe exist to nourish connections with, and between, our teammates, guests, and communities. We provide small town hospitality for every member of our Lazy Dog family and create experiences that allow people to enjoy the moment, and each other, over handcrafted food and drink.Certified Great Place to Work 6 years in a row!What We Offer$95,000 - $120,000 / yearAchievable BonusPaid VacationsMedical, Vision, Dental, and LifeCompany-paid meal card401K plan with company matchOpportunities for career advancementAmazing company cultureHybrid workplaceRelevantThe Manager of Loyalty and Membership Marketing is responsible for developing and executing strategies to enhance guest loyalty and engagement through Lazy Dog membership programs, both complimentary and paid, including Lazy Dog Beer Club. The manager is responsible for driving brand relevancy, customer retention and increasing brand loyalty and awareness.ResponsibilitiesDevelop and execute the strategic roadmap for Lazy Dog loyalty and membership programs, ensuring alignment with overall business goals and objectives.Lead acquisition and retention programs from planning to launch with cross-functional teams.Create and implement innovative marketing campaigns that live independently, as well as complimentary to current Lazy Dog marketing initiatives to increase customer engagement within the loyalty and membership programs. This includes personalized offers, promotions, and communications.Oversee communications plan and all related elements including creative, media and operations ensuring brand consistency throughout the marketing calendar year.Plan and manage marketing campaigns and promotions targeted at loyalty and membership programs, utilizing various channels such as email, web, sms, and social media.Analyze customer data to understand customer behavior, preferences, and trends within the loyalty and membership programs. Use insights to optimize and personalize loyalty product functionality and program offerings.Become the loyalty and membership expert across various categories and build deep understanding of the programs structure, benefits, acquisition, and retention process.Develop and manage relationships with key stakeholders, including partners, vendors, and internal teams, to drive program success.Manage the budget allocated for marketing initiatives, ensuring cost-effectiveness and ROI.Ensure that all loyalty and membership marketing activities comply with relevant regulations and legal requirements.Drive a culture that establishes loyalty membership as a way for guests and teammates to connect to Lazy Dog.Lazy Dog Beer Club Quarterly ReleasesDevelop Lazy Dog Beer Club quarterly releases, working closely with beer logistics directory and brewery/production team.Research and discuss the (LDBC) program to prospect brewers for new releases.Oversee release timeline, work closely with key brewers on creative and copy.Develop quarterly forecasting to plan production of beer and release.Collaborate with vendors on artwork, proofs, budget and delivery.Plan communication timeline and creative for pre and post release.SupervisionManage team of Member Service Associates, fostering their professional growth and development.Conduct team meetings to promote communication, assess and resolve needs, and foster teamwork and collaboration.Recommend or make decisions related to hiring and performance management.CollaborationBuild a strong relationship with Home Office (HO) and field teammates to execute membership strategies and programs successfully.Partner with vendors to execute releases and marketing materials on time.Develop timelines and collaborate with creative on approvals/press.Creative & Asset ManagementDevelop creative briefs with detailed and thorough communication and launch.Strengthen current project management systems to better improve future projects: historical projects, creative assets and past performance.Qualifications and ExperienceBachelor’s Degree is required. MBA a plus.Five years of experience within relevant organizations/industries managing membership and loyalty programs.Two years of supervisory experience.Highly organized self-starter who thrives in a fast-paced environment.Detail oriented.Ability to demonstrate interest and knowledge of restaurant industry loyalty and craft.Ability to proactively prioritize and manage projects, while showing flexibility to maneuver with a growing business.Strong analytical skills, ability to interpret complex data and make data-driven decisions.Embrace and drive positive change; overcome challenges with collaboration and creativity; pursue growth and learning.Ability to communicate clearly both verbally and in writing.Trusting, passionate, humble and able to build lasting relationships with trust and respect.IND1

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