Vans, a VF Company
Manager, Marketing Analytics
Vans, a VF Company, Costa Mesa, California, United States, 92626
Manager, Marketing Analytics
drives Vans’ Global MMM/MROI program with the goal to achieve continued gains in earned profitable revenue. You will partner with and support global and regional marketing teams, and collaborate with data and analytics experts within Vans, VF’s central functions and external agencies to deliver robust marketing mix models.
In this consultative role, you will ensure that insights derived from these models are effectively communicated and actionable throughout the organization, which includes identifying meaningful revenue opportunities and risks, and informing strategic demand creation choices to support seasonal and annual budget planning.
You possess strong analytical and story-telling skills, vendor management experience, a deep understanding of marketing principles, and the ability to take part in digital and data upskilling to help the organization develop a data-informed approach to strategic marketing decisions.
Join the Vans FamilyVans
is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have
HEART
, we are relentlessly
CURIOUS
, we are
UNAPOLOGETICALLY AUTHENTIC
, we are driven by a spirit of
INGENUITY , and we are passionate about local
COMMUNITIES .
At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity.
How You Will Make a DifferenceWhat you will do:In partnership with Marketing, manage delivery of the global MMM/MROI program cycles across all regions (APAC, EMEA and Americas) by an external analytics provider. Ensure insights are accurate and actionable.Engage directly with data providers (internal and external) to ensure Vans receives required inputs for ongoing analysis.In partnership with Vans’ Global Data Steward, Global Marketing and VF central teams, develop and maintain appropriate marketing data governance standards to ensure taxonomy alignment and modeling consistency.Facilitate regular presentations of implications and recommendations from MMM/MROI results to key decision makers.Provide ongoing reporting and consultation to Vans’ global and regional Marketing teams.Serve as the subject matter expert for data security regulatory action and brand implications (CCPA, GDPR, PIPL).How you will do it:Partner closely with global and regional marketing teams, as well as finance, analytics, and data governance partners.Collaborate closely with Global and Regional Marketing teams to ensure familiarity of marketing goals, seasonal campaign plans, and priorities.Coordinate and manage external and internal partners along all stages of the MMM/MROI program cycle.Coordinate with VF’s central data & analytics teams to ensure seamless data integration for modeling purposes.Establish and maintain strong relationship with external MMM/MROI vendor.Translate complex analytical findings into clear, actionable insights for stakeholders across the organization.Work closely with the marketing teams to ensure that insights are implemented effectively in campaign planning and execution.Stay updated with the latest trends, tools, and methodologies in marketing analytics and modeling.What success looks like:Effective stewardship of Vans’ MMM/MROI program that delivers actionable insights and informs global and regional marketing investment strategies.Program continually drives increases in marketing effectiveness and efficiency.You are Vans’ trusted go-to expert for MMM/MROI.Skills For SuccessYears of Related Professional Experience: 5+ yearsWhat we expect you already know:Expertise in understanding the intricacies of activating MMM/MROI models.Knowledge of data-driven marketing; fundamental understanding of eCommerce and related analytics.Experience working in the retail or FMCG/consumer goods industry.Excellent analytical story-telling skills.Proven experience managing external vendors and cross-functional projects.Understanding of how global and regional teams integrate with one another at a large size brand.General knowledge of a go-to-market process.Understanding of the MarTech/AdTech landscape.Experience in financial planning and tracking, especially in marketing.What’s In It For YouWe’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates.Our Parent Company, VF CorporationVF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands.We just have one question. Are you in?
#J-18808-Ljbffr
drives Vans’ Global MMM/MROI program with the goal to achieve continued gains in earned profitable revenue. You will partner with and support global and regional marketing teams, and collaborate with data and analytics experts within Vans, VF’s central functions and external agencies to deliver robust marketing mix models.
In this consultative role, you will ensure that insights derived from these models are effectively communicated and actionable throughout the organization, which includes identifying meaningful revenue opportunities and risks, and informing strategic demand creation choices to support seasonal and annual budget planning.
You possess strong analytical and story-telling skills, vendor management experience, a deep understanding of marketing principles, and the ability to take part in digital and data upskilling to help the organization develop a data-informed approach to strategic marketing decisions.
Join the Vans FamilyVans
is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have
HEART
, we are relentlessly
CURIOUS
, we are
UNAPOLOGETICALLY AUTHENTIC
, we are driven by a spirit of
INGENUITY , and we are passionate about local
COMMUNITIES .
At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity.
How You Will Make a DifferenceWhat you will do:In partnership with Marketing, manage delivery of the global MMM/MROI program cycles across all regions (APAC, EMEA and Americas) by an external analytics provider. Ensure insights are accurate and actionable.Engage directly with data providers (internal and external) to ensure Vans receives required inputs for ongoing analysis.In partnership with Vans’ Global Data Steward, Global Marketing and VF central teams, develop and maintain appropriate marketing data governance standards to ensure taxonomy alignment and modeling consistency.Facilitate regular presentations of implications and recommendations from MMM/MROI results to key decision makers.Provide ongoing reporting and consultation to Vans’ global and regional Marketing teams.Serve as the subject matter expert for data security regulatory action and brand implications (CCPA, GDPR, PIPL).How you will do it:Partner closely with global and regional marketing teams, as well as finance, analytics, and data governance partners.Collaborate closely with Global and Regional Marketing teams to ensure familiarity of marketing goals, seasonal campaign plans, and priorities.Coordinate and manage external and internal partners along all stages of the MMM/MROI program cycle.Coordinate with VF’s central data & analytics teams to ensure seamless data integration for modeling purposes.Establish and maintain strong relationship with external MMM/MROI vendor.Translate complex analytical findings into clear, actionable insights for stakeholders across the organization.Work closely with the marketing teams to ensure that insights are implemented effectively in campaign planning and execution.Stay updated with the latest trends, tools, and methodologies in marketing analytics and modeling.What success looks like:Effective stewardship of Vans’ MMM/MROI program that delivers actionable insights and informs global and regional marketing investment strategies.Program continually drives increases in marketing effectiveness and efficiency.You are Vans’ trusted go-to expert for MMM/MROI.Skills For SuccessYears of Related Professional Experience: 5+ yearsWhat we expect you already know:Expertise in understanding the intricacies of activating MMM/MROI models.Knowledge of data-driven marketing; fundamental understanding of eCommerce and related analytics.Experience working in the retail or FMCG/consumer goods industry.Excellent analytical story-telling skills.Proven experience managing external vendors and cross-functional projects.Understanding of how global and regional teams integrate with one another at a large size brand.General knowledge of a go-to-market process.Understanding of the MarTech/AdTech landscape.Experience in financial planning and tracking, especially in marketing.What’s In It For YouWe’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates.Our Parent Company, VF CorporationVF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands.We just have one question. Are you in?
#J-18808-Ljbffr