Brunswick Corporation
Marketing Data Scientist
Brunswick Corporation, Mettawa, Illinois, United States,
Are you ready for what’s next?Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.Marketing Data Scientist
Brunswick is seeking a highly analytical and data-driven data scientist to join our team. You will be responsible for extracting insights from large datasets, conducting statistical analyses, and providing actionable recommendations to enhance marketing strategies. You will collaborate with cross-functional teams, including marketing, analytics, and data engineering, to drive data-driven decision-making and improve overall marketing performance.Responsibilities:
Data Analysis: Collect, cleanse, and analyze large datasets from various sources, including customer databases, web analytics, social media platforms, and marketing campaigns.Statistical Modeling: Develop predictive models, segmentation models, and attribution models to identify key drivers and factors influencing marketing performance.Data Mining: Utilize advanced data mining techniques to discover patterns, correlations, and trends in marketing data, uncovering valuable insights to support marketing initiatives.Experiment Design: Design and implement A/B tests, multi-variate tests, and other experiments to evaluate marketing strategies and campaigns, measuring their effectiveness and optimizing conversion rates.Performance Measurement: Define key performance indicators (KPIs) for marketing campaigns and initiatives, monitor performance metrics, and provide regular reports and dashboards to stakeholders.Customer Insights: Conduct customer profiling and segmentation analyses to identify target audiences, understand customer behaviors, preferences, and needs, and improve targeting strategies.Market Research: Conduct market research studies, competitor analysis, and industry benchmarking to identify market trends and opportunities, providing recommendations for market positioning and differentiation.Collaborative Decision-making: Work closely with marketing teams, data engineers, and business stakeholders to provide data-driven insights, recommendations, and actionable strategies.Data Visualization: Create compelling visualizations and presentations to effectively communicate complex data findings and insights to non-technical stakeholders.Stay Updated: Keep abreast of the latest trends and advancements in data science, marketing analytics, and relevant tools and technologies, continuously improving your skills and knowledge.Requirements:
Bachelor's or master's degree in data science, statistics, computer science, marketing, or a related field.Strong analytical skills with experience in statistical analysis, predictive modeling, and data mining.Proficiency in programming languages such as Python, R, or SQL.Experience with data visualization tools (e.g., Tableau, Power BI) and statistical analysis software (e.g., SAS, SPSS).Knowledge of marketing principles, concepts, and strategies.Familiarity with digital marketing channels, web analytics, and social media platforms.Strong communication skills to effectively present complex data findings to non-technical stakeholders.Ability to work in a collaborative, cross-functional environment and manage multiple projects simultaneously.Attention to detail, critical thinking, and problem-solving abilities.Prior experience in marketing analytics or a similar role is preferred but not mandatory.Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.Equal Opportunity Employer: Minorities/Women/Protected Veterans/DisabledEEO is The Law - click here for more informationBrunswick and Workday Privacy PoliciesBrunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.All job offers will come to you via the candidate portal you create when applying through a posted position through
Brunswick Careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.#Brunswick Corporation
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Brunswick is seeking a highly analytical and data-driven data scientist to join our team. You will be responsible for extracting insights from large datasets, conducting statistical analyses, and providing actionable recommendations to enhance marketing strategies. You will collaborate with cross-functional teams, including marketing, analytics, and data engineering, to drive data-driven decision-making and improve overall marketing performance.Responsibilities:
Data Analysis: Collect, cleanse, and analyze large datasets from various sources, including customer databases, web analytics, social media platforms, and marketing campaigns.Statistical Modeling: Develop predictive models, segmentation models, and attribution models to identify key drivers and factors influencing marketing performance.Data Mining: Utilize advanced data mining techniques to discover patterns, correlations, and trends in marketing data, uncovering valuable insights to support marketing initiatives.Experiment Design: Design and implement A/B tests, multi-variate tests, and other experiments to evaluate marketing strategies and campaigns, measuring their effectiveness and optimizing conversion rates.Performance Measurement: Define key performance indicators (KPIs) for marketing campaigns and initiatives, monitor performance metrics, and provide regular reports and dashboards to stakeholders.Customer Insights: Conduct customer profiling and segmentation analyses to identify target audiences, understand customer behaviors, preferences, and needs, and improve targeting strategies.Market Research: Conduct market research studies, competitor analysis, and industry benchmarking to identify market trends and opportunities, providing recommendations for market positioning and differentiation.Collaborative Decision-making: Work closely with marketing teams, data engineers, and business stakeholders to provide data-driven insights, recommendations, and actionable strategies.Data Visualization: Create compelling visualizations and presentations to effectively communicate complex data findings and insights to non-technical stakeholders.Stay Updated: Keep abreast of the latest trends and advancements in data science, marketing analytics, and relevant tools and technologies, continuously improving your skills and knowledge.Requirements:
Bachelor's or master's degree in data science, statistics, computer science, marketing, or a related field.Strong analytical skills with experience in statistical analysis, predictive modeling, and data mining.Proficiency in programming languages such as Python, R, or SQL.Experience with data visualization tools (e.g., Tableau, Power BI) and statistical analysis software (e.g., SAS, SPSS).Knowledge of marketing principles, concepts, and strategies.Familiarity with digital marketing channels, web analytics, and social media platforms.Strong communication skills to effectively present complex data findings to non-technical stakeholders.Ability to work in a collaborative, cross-functional environment and manage multiple projects simultaneously.Attention to detail, critical thinking, and problem-solving abilities.Prior experience in marketing analytics or a similar role is preferred but not mandatory.Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.Equal Opportunity Employer: Minorities/Women/Protected Veterans/DisabledEEO is The Law - click here for more informationBrunswick and Workday Privacy PoliciesBrunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.All job offers will come to you via the candidate portal you create when applying through a posted position through
Brunswick Careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.#Brunswick Corporation
#J-18808-Ljbffr