Wolters Kluwer
Marketing Specialist
Wolters Kluwer, Riverwoods, Illinois, United States,
Marketing Specialist - Operations
Job Description Summary:The Marketing Operations team is the center of operational excellence on the marketing team. It is a centralized operational function with responsibilities of campaign execution, database management and segmentation, reporting and insights, email marketing, and Martech management. We build best in class automations that drive a high performing marketing team.Essential Duties and Responsibilities:
Build scalable marketing programs and automations, including but not limited to emails, nurtures, webinars, events, landing pages, direct mail, and digital advertising campaigns.Consult on initiatives with stakeholders on the demand generation, product marketing, content, customer marketing, and design teams, and cross-functionally with other teams as needed.Work cross-functionally on data, reporting, and systems projects with the Revenue Operations team.Build, refine and optimize our marketing data governance programs.Optimize, build, and enable our list segmentation and audience targeting approach.Create and maintain attribution, campaign, channel, audience, and lifecycle dashboards and reports.Partner with MarOPs team in administering Pardot, which may include training and permissioning users, creating program templates, managing the lead processing and flows, monitoring SFDC sync, equipping teams with new features and functionality, building/maintaining lead scoring, and auditing data.Procure, implement, and enable new technology for the marketing team. Maintain and administer it as required.Develop and refine processes to optimize team efficiency and collaboration.Create and maintain documentation and standard operating procedures. Socialize new processes and ensure they are adopted.Train users on marketing tools, reports, and data.Experiment and optimize campaigns, emails, and user journeys to drive incremental impact. Share learnings with the broader marketing team.Qualifications:
Bachelor’s degree in marketing, related field or combination of education and experience.Pardot, Hubspot, Marketo Admin Certified highly desirable.Salesforce Admin Certified highly desirable.2+ years proficient experience with marketing automation platforms (Pardot, Marketo, Eloqua, Salesforce Marketing Cloud, Hubspot).2+ years proficient experience with a CRM (Salesforce, Microsoft Dynamics, Hubspot).Proficient in data segmentation and reporting.Flexibility and ability to work in a fast paced and dynamic environment.Strong communication skills.
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Job Description Summary:The Marketing Operations team is the center of operational excellence on the marketing team. It is a centralized operational function with responsibilities of campaign execution, database management and segmentation, reporting and insights, email marketing, and Martech management. We build best in class automations that drive a high performing marketing team.Essential Duties and Responsibilities:
Build scalable marketing programs and automations, including but not limited to emails, nurtures, webinars, events, landing pages, direct mail, and digital advertising campaigns.Consult on initiatives with stakeholders on the demand generation, product marketing, content, customer marketing, and design teams, and cross-functionally with other teams as needed.Work cross-functionally on data, reporting, and systems projects with the Revenue Operations team.Build, refine and optimize our marketing data governance programs.Optimize, build, and enable our list segmentation and audience targeting approach.Create and maintain attribution, campaign, channel, audience, and lifecycle dashboards and reports.Partner with MarOPs team in administering Pardot, which may include training and permissioning users, creating program templates, managing the lead processing and flows, monitoring SFDC sync, equipping teams with new features and functionality, building/maintaining lead scoring, and auditing data.Procure, implement, and enable new technology for the marketing team. Maintain and administer it as required.Develop and refine processes to optimize team efficiency and collaboration.Create and maintain documentation and standard operating procedures. Socialize new processes and ensure they are adopted.Train users on marketing tools, reports, and data.Experiment and optimize campaigns, emails, and user journeys to drive incremental impact. Share learnings with the broader marketing team.Qualifications:
Bachelor’s degree in marketing, related field or combination of education and experience.Pardot, Hubspot, Marketo Admin Certified highly desirable.Salesforce Admin Certified highly desirable.2+ years proficient experience with marketing automation platforms (Pardot, Marketo, Eloqua, Salesforce Marketing Cloud, Hubspot).2+ years proficient experience with a CRM (Salesforce, Microsoft Dynamics, Hubspot).Proficient in data segmentation and reporting.Flexibility and ability to work in a fast paced and dynamic environment.Strong communication skills.
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