BSI
Marketing Manager - Consulting Services
BSI, Little Ferry, New Jersey, us, 07643
Great that you're thinking about a career with BSI!BSI Consulting Services is a trusted and agenda-shaping partner providing ‘best practice’ technical, regulatory, and business expertise and intelligence for our clients’ most critical EHS, Supply Chain, and Digital risks and opportunities to achieve greater resilience, impact, and future-readiness.Job Title:
Marketing ManagerLocation:
United States (Ability to accommodate to various US time zones as needed) RemoteAbout The Role
The
Marketing Manager
will help create strategic marketing plans to support BSI's Consulting Services. The marketing plan should align with corporate strategic objectives and be developed through understanding and research of market and product dynamics across industry. This will include working closely with the technical Product Manager, Head of Consulting Sales, and Practice Directors. This role includes developing specific marketing campaigns in close coordination with the broader BSI marketing teams.The marketing manager will need to define and take to market a joined-up product and service offering, centered around the needs of the designated client segment to maximize sales, revenue and profit contribution along with increased client loyalty, cross sell/upsell and advocacy.Responsibilities
Champion Consulting services and solutions to identify opportunities and develop strategic marketing plans for the portfolio.Work with the Sales Manager to define and refine the value proposition and customer messaging for assigned products and campaigns.Develop a deep understanding of target client segment, the business issues they commonly face and determine appropriate client propositions of BSI products and services to answer these needs.Drive lead generation activity in the US, UK, and broader western markets through the development of marketing campaigns, and track results to inform future plans working closely with Marketing Services.Work with marketing, sales manager, analysts, and consultants to develop effective content for marketing campaigns within North America and EMEA.Create opportunities with trade bodies and other centres of influence to build good working relationships.Ability to develop global campaigns for sectors, then localize to meet individual market needs Evaluate, measure and analyze campaigns to assess their effectiveness using appropriate tools and record lessons learned.Develop and deliver and monitor the performance of the marketing plan for specific client segment to drive mid-term demand creation as well as short term lead generation, targeting new prospects as well as existing clients.To Be Successful In The Role, You Will Have
B.A. / B.S. in Marketing or equivalent experience5-7 years in MarketingStrong writing skillsDelegation and coordination of specific tasks in an effective mannerExperience with software programs including but not limited to Microsoft Office - Word processing, spreadsheet (Excel) and database applications and Salesforce.comWeb literacy preferredPrevious marketing or events experience, ability to delivery impactful, engaging events.Domestic Travel up to 10% timeExperience using and developing reports with SalesForce.com, a plusBSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of 20-days annual leave, bank holidays, medical, dental, vision, and life insurance, 401(K) with company contribution, short-term and long-term disability, maternal leave, paid parental leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.The salary for this position can range from $75k to $93k annually; actual compensation is based on various factors, including but not limited to, the candidate's competencies, level of experience, education, location, divisional budget, and internal peer compensation comparisons.Do you believe the world deserves excellence?
We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.Headquartered in London, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family!D&I Policy
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work. BSI is a community where everyone can thrive.If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.BSI is an Equal Opportunity Employer and we are committed to diversity.BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.
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Marketing ManagerLocation:
United States (Ability to accommodate to various US time zones as needed) RemoteAbout The Role
The
Marketing Manager
will help create strategic marketing plans to support BSI's Consulting Services. The marketing plan should align with corporate strategic objectives and be developed through understanding and research of market and product dynamics across industry. This will include working closely with the technical Product Manager, Head of Consulting Sales, and Practice Directors. This role includes developing specific marketing campaigns in close coordination with the broader BSI marketing teams.The marketing manager will need to define and take to market a joined-up product and service offering, centered around the needs of the designated client segment to maximize sales, revenue and profit contribution along with increased client loyalty, cross sell/upsell and advocacy.Responsibilities
Champion Consulting services and solutions to identify opportunities and develop strategic marketing plans for the portfolio.Work with the Sales Manager to define and refine the value proposition and customer messaging for assigned products and campaigns.Develop a deep understanding of target client segment, the business issues they commonly face and determine appropriate client propositions of BSI products and services to answer these needs.Drive lead generation activity in the US, UK, and broader western markets through the development of marketing campaigns, and track results to inform future plans working closely with Marketing Services.Work with marketing, sales manager, analysts, and consultants to develop effective content for marketing campaigns within North America and EMEA.Create opportunities with trade bodies and other centres of influence to build good working relationships.Ability to develop global campaigns for sectors, then localize to meet individual market needs Evaluate, measure and analyze campaigns to assess their effectiveness using appropriate tools and record lessons learned.Develop and deliver and monitor the performance of the marketing plan for specific client segment to drive mid-term demand creation as well as short term lead generation, targeting new prospects as well as existing clients.To Be Successful In The Role, You Will Have
B.A. / B.S. in Marketing or equivalent experience5-7 years in MarketingStrong writing skillsDelegation and coordination of specific tasks in an effective mannerExperience with software programs including but not limited to Microsoft Office - Word processing, spreadsheet (Excel) and database applications and Salesforce.comWeb literacy preferredPrevious marketing or events experience, ability to delivery impactful, engaging events.Domestic Travel up to 10% timeExperience using and developing reports with SalesForce.com, a plusBSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of 20-days annual leave, bank holidays, medical, dental, vision, and life insurance, 401(K) with company contribution, short-term and long-term disability, maternal leave, paid parental leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.The salary for this position can range from $75k to $93k annually; actual compensation is based on various factors, including but not limited to, the candidate's competencies, level of experience, education, location, divisional budget, and internal peer compensation comparisons.Do you believe the world deserves excellence?
We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.Headquartered in London, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family!D&I Policy
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work. BSI is a community where everyone can thrive.If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.BSI is an Equal Opportunity Employer and we are committed to diversity.BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.
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