Graphic Designer and Multimedia Specialist

Social Media SpecialistSummaryThe Social Media Specialist will play a vital role in developing and implementing a strategic social media presence for the City of Sandy Springs. This position will be responsible for creating engaging content, managing multiple social media platforms, and fostering online communities around the City's initiatives and services. Assists in designing and implementing the City’s digital communication strategy through social media platforms. Engages audiences through established channels and identifies emerging opportunities for communication and collaboration. Schedules, creates, edits, and maintains video, photo, graphic, and written content to support digital media, public information, and outreach functions. Applies a significant degree of initiative and creative storytelling across all mediums.ResponsibilitiesCreate engaging and informative content for the City’s social media platforms. Ensure the digital media presence and content promote City Council priorities, increase public awareness, and enhance community confidence and trust. Maintain content calendars for social media channels and assignment files for videography and photography projects. Respond to comments promptly and monitor customer reviews and tags.Provide Analysis on Digital Media Performance and Engagement: Research trends and advances in digital media. Make data-based recommendations on improving reach and engagement. Design and implement social media strategy to align with business goals. Set specific objectives and report results. Suggest and implement new features to develop brand awareness (e.g., promotions and competitions). Stay current with emerging technologies and trends in social media, design tools, and applications. Maintain a solid knowledge of search engine optimization (SEO), keyword research, and web analytics (i.e., Google Analytics).Coordinate Content & Schedules for Department Specific Pages: Collaborate with other Departments who maintain social media accounts. Meet regularly with content creators and managers to share ideas and review schedules. Seek opportunities to cross-promote and find ways to use city videography and multimedia staff to cover stories important to various departments.Ability to:Stay abreast of trends in digital media.Establish and maintain effective working relationships with City departments, the general public, and key stakeholders.Apply principles of written communication, graphical layout, and multimedia techniques appropriate to social media communication, ensuring that work products are clear, usable, and effectively convey the intended messages and information.Work independently, exercising practical judgment and professional thinking.Prioritize workload and manage time efficiently, meet deadlines, and complete assignments promptly.Complete time-sensitive and high-profile projects through collaboration, consensus, and creativity.Utilize specialized software and systems, including social media scheduling tools and aggregators.QualificationsBachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.Minimum of 4 years of experience in social media management.Proven experience in creating engaging and informative social media content.Strong understanding of social media platforms, including Facebook, X (formerly Twitter), Hootsuite, Instagram, and LinkedIn.Excellent written and verbal communication skills.Ability to work independently and as part of a team.Strong analytical and problem-solving skills.Experience with social media analytics tools a plus.Familiarity with local government operations and procedures a plus.

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