The Mike's Hard Lemonade Company
Manager, Field Sales - Atlanta
The Mike's Hard Lemonade Company, Atlanta, Georgia, United States, 30383
The Manager, Field Sales is responsible for managing all aspects of MABI brands in the assigned market as well as overseeing and implementing distributor planning, programming, and account execution. Ultimately responsible for delivering the annual sales plan in the given market and acting as the conduit for all distributor functions relating to the Company business.Core Responsibilities
Execute all aspects of sales plan with distributor network. Present brand plans, pricing and promotion, and programming according to parameters of business plan. Monitor and analyze assigned territory budgets.Responsible for ongoing and consistent communication with distributors to include monitoring of product levels and increasing actual shipments and depletions.Responsible for planning and management of WABP.Responsible for brand execution at the market level. Brand standards to include: pricing, shelf placement, cold box placement, display, draft, and bottle placement.Monitor and track marketing programs.Control operating and A&P expenses and manage budget and expenses appropriately.Depending on the size of the market, may have direct reports.Keep abreast of competitive trends and report appropriate developments.Monthly Focus
12 days (60% of time) managing retail execution, surveying (with and without the wholesaler), evaluating distribution, display, and ad feature execution. In addition, evaluate Retail Manager selling skills.4 days (20% of time) managing all wholesaler issues and meetings to include programming, pricing, forecasting, new product launches and ABP meetings, as well as all internal issues at wholesaler, kick-off meetings and POS management.4 days (20% of time) managing all administrative requirements due on a monthly basis (forecasting, fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.Experience Description
5+ years of sales experience.3+ years’ experience working with distributors/wholesalers, 3+ years’ experience in beverage category.Skills
Strong analytical and math skills for budgeting, analysis, etc.Proficient in Microsoft Office (PowerPoint, Word & Excel) – ability to develop and present.Ability to travel as necessary.Education Qualifications
Bachelor's Degree.At Mark Anthony, we live by 5 Core Values every day. They are our core belief and cornerstone of our culture. These values are non-negotiable and the DNA one needs to be successful at our company. For this reason, they also become the requirement of how we design jobs and what we look for in those we hire and promote.Core Values
Sense of Urgency:
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.Authenticity:
We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.Simplicity:
Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.Humility:
Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.Trust:
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.
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Execute all aspects of sales plan with distributor network. Present brand plans, pricing and promotion, and programming according to parameters of business plan. Monitor and analyze assigned territory budgets.Responsible for ongoing and consistent communication with distributors to include monitoring of product levels and increasing actual shipments and depletions.Responsible for planning and management of WABP.Responsible for brand execution at the market level. Brand standards to include: pricing, shelf placement, cold box placement, display, draft, and bottle placement.Monitor and track marketing programs.Control operating and A&P expenses and manage budget and expenses appropriately.Depending on the size of the market, may have direct reports.Keep abreast of competitive trends and report appropriate developments.Monthly Focus
12 days (60% of time) managing retail execution, surveying (with and without the wholesaler), evaluating distribution, display, and ad feature execution. In addition, evaluate Retail Manager selling skills.4 days (20% of time) managing all wholesaler issues and meetings to include programming, pricing, forecasting, new product launches and ABP meetings, as well as all internal issues at wholesaler, kick-off meetings and POS management.4 days (20% of time) managing all administrative requirements due on a monthly basis (forecasting, fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.Experience Description
5+ years of sales experience.3+ years’ experience working with distributors/wholesalers, 3+ years’ experience in beverage category.Skills
Strong analytical and math skills for budgeting, analysis, etc.Proficient in Microsoft Office (PowerPoint, Word & Excel) – ability to develop and present.Ability to travel as necessary.Education Qualifications
Bachelor's Degree.At Mark Anthony, we live by 5 Core Values every day. They are our core belief and cornerstone of our culture. These values are non-negotiable and the DNA one needs to be successful at our company. For this reason, they also become the requirement of how we design jobs and what we look for in those we hire and promote.Core Values
Sense of Urgency:
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.Authenticity:
We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.Simplicity:
Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.Humility:
Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.Trust:
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.
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