Wrike
Account-based Marketing Manager
Wrike, Little Ferry, New Jersey, us, 07643
Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.
Our vision:
A world where everyone is free to focus on their most purposeful work, together.
Ready to become a Wriker?Wrike is seeking a results-driven Account-based Marketing (ABM) manager with a strong background in demand generation to join our global team of marketing professionals in our mission to achieve career-defining work! This role is critical for driving revenue in a specific set of high-value accounts through specific marketing tactics and campaigns. If you are an excellent project manager who enjoys bringing together creative strategy, campaign deployment, and analytical review - this role is for you!
More About The ABM TeamThis is an individual contributor role reporting directly to the Senior Manager of Account-based Marketing. The ABM team is part of the broader demand generation team which includes our integrated campaigns team as well as regional and event marketers. You’ll also work cross-functionally with core marketing functions on campaign concepts, content requirements, digital marketing, message testing, and creative development to ensure effectiveness for key accounts. And most importantly, you’ll work closely with our sales team to help ensure alignment on messaging, goals, and strategy.
How You’ll Make An ImpactThe primary goal of this role is to achieve increased engagement, pipeline, and ultimately revenue within a specific set of strategic accounts. Your responsibilities include:Develop and execute one-to-one, one-to-few, and one-to-many campaignsDeploy campaigns using multiple tactics including email, digital advertising, direct mail, content syndication, etc.Monitor campaign performance and analyze results to continuously improve campaign effectivenessCoordinate with GTM teams to develop internal ABM processes and standardized reporting mechanismsDevelop and test customized messaging that resonates with core buying groupsDrive campaign success through partnership with sales team to ensure alignment on campaign messaging, tactics, goals, and strategyLead sales enablement and monitor campaign execution including outreach and follow-up processesCollaborate with regional marketing team to deploy and scale ABM efforts globallyWork cross-functionally with core marketing functions on campaign concepts, content requirements, digital marketing support/message testing, and creative development to ensure effectiveness for key accountsLearn and leverage Wrike’s ABM toolsStay up to date with industry trends and best practices for ABM and bring new insights and ideas to the team.Own and execute on special projects
How we workWrike’s ABM technology stack currently includes Demandbase, Marketo, Salesforce, LinkedIn, and Salesloft. And of course, all work itself is managed in Wrike!
You will achieve your best if you have3+ years of experience demonstrated success in B2B marketing, demand generation, and account-based marketing - preferably within a SaaS environmentStrong understanding of marketing automation, CRM systems, and sales processesExperience building and managing field marketing campaigns, events, executive, and key account programsExtremely organized with the ability to manage multiple projects simultaneously with keen attention to detailFlexibility to work in a rapidly changing environment
You will stand out withDemonstrated successful experience in developing and executing account-based marketing campaignsITSMA, Demandbase, or equivalent ABM certificationExperience in implementing and/or leveraging a multi-touch attribution model for marketing campaigns.Experience with ABM tools such as Demandbase, Terminus, Folloze, 6sense, etc.Bachelor’s degree from an accredited university in the areas of Marketing, Business Management, Computer Science or equivalent fields of study
Salary Range:
$85,000.00 - $106,000.00 USD (base).
Who Is Wrike and Our CultureWe’re a team of innovators and creators who solve the complex work problems of today and tomorrow.
Hybrid work modeWrike promotes a hybrid work mode and we meet in the office 3 times a week. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.
Our personaSmart:
We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.
Dedicated:
We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!
Approachable:
We're friendly, easy to get along with, considerate, and helpful.
Our culture and ValuesDeliver Business OutcomesBe better than the competitionMove fast. Then, move fasterKnow our customersWe win togetherHave courageCheck out our LinkedIn Life Page, Instagram, Wrike Engineering Team, Medium, Meetup.com, YouTube for a feel for what life is like at Wrike.
#J-18808-Ljbffr
Our vision:
A world where everyone is free to focus on their most purposeful work, together.
Ready to become a Wriker?Wrike is seeking a results-driven Account-based Marketing (ABM) manager with a strong background in demand generation to join our global team of marketing professionals in our mission to achieve career-defining work! This role is critical for driving revenue in a specific set of high-value accounts through specific marketing tactics and campaigns. If you are an excellent project manager who enjoys bringing together creative strategy, campaign deployment, and analytical review - this role is for you!
More About The ABM TeamThis is an individual contributor role reporting directly to the Senior Manager of Account-based Marketing. The ABM team is part of the broader demand generation team which includes our integrated campaigns team as well as regional and event marketers. You’ll also work cross-functionally with core marketing functions on campaign concepts, content requirements, digital marketing, message testing, and creative development to ensure effectiveness for key accounts. And most importantly, you’ll work closely with our sales team to help ensure alignment on messaging, goals, and strategy.
How You’ll Make An ImpactThe primary goal of this role is to achieve increased engagement, pipeline, and ultimately revenue within a specific set of strategic accounts. Your responsibilities include:Develop and execute one-to-one, one-to-few, and one-to-many campaignsDeploy campaigns using multiple tactics including email, digital advertising, direct mail, content syndication, etc.Monitor campaign performance and analyze results to continuously improve campaign effectivenessCoordinate with GTM teams to develop internal ABM processes and standardized reporting mechanismsDevelop and test customized messaging that resonates with core buying groupsDrive campaign success through partnership with sales team to ensure alignment on campaign messaging, tactics, goals, and strategyLead sales enablement and monitor campaign execution including outreach and follow-up processesCollaborate with regional marketing team to deploy and scale ABM efforts globallyWork cross-functionally with core marketing functions on campaign concepts, content requirements, digital marketing support/message testing, and creative development to ensure effectiveness for key accountsLearn and leverage Wrike’s ABM toolsStay up to date with industry trends and best practices for ABM and bring new insights and ideas to the team.Own and execute on special projects
How we workWrike’s ABM technology stack currently includes Demandbase, Marketo, Salesforce, LinkedIn, and Salesloft. And of course, all work itself is managed in Wrike!
You will achieve your best if you have3+ years of experience demonstrated success in B2B marketing, demand generation, and account-based marketing - preferably within a SaaS environmentStrong understanding of marketing automation, CRM systems, and sales processesExperience building and managing field marketing campaigns, events, executive, and key account programsExtremely organized with the ability to manage multiple projects simultaneously with keen attention to detailFlexibility to work in a rapidly changing environment
You will stand out withDemonstrated successful experience in developing and executing account-based marketing campaignsITSMA, Demandbase, or equivalent ABM certificationExperience in implementing and/or leveraging a multi-touch attribution model for marketing campaigns.Experience with ABM tools such as Demandbase, Terminus, Folloze, 6sense, etc.Bachelor’s degree from an accredited university in the areas of Marketing, Business Management, Computer Science or equivalent fields of study
Salary Range:
$85,000.00 - $106,000.00 USD (base).
Who Is Wrike and Our CultureWe’re a team of innovators and creators who solve the complex work problems of today and tomorrow.
Hybrid work modeWrike promotes a hybrid work mode and we meet in the office 3 times a week. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.
Our personaSmart:
We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.
Dedicated:
We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!
Approachable:
We're friendly, easy to get along with, considerate, and helpful.
Our culture and ValuesDeliver Business OutcomesBe better than the competitionMove fast. Then, move fasterKnow our customersWe win togetherHave courageCheck out our LinkedIn Life Page, Instagram, Wrike Engineering Team, Medium, Meetup.com, YouTube for a feel for what life is like at Wrike.
#J-18808-Ljbffr