Chegg Inc.
Growth Marketing Manager
Chegg Inc., Little Ferry, New Jersey, us, 07643
Job Description
Growth Marketing ManagerSanta Clara, CA or New York City or Remote United States
Role OverviewAs a Growth Marketing Manager for Chegg Skills, you will be responsible for driving the growth and success of our workforce skilling platform for enterprise business through effective demand generation and growth marketing strategies. Your role will involve leading the development and success of compelling marketing collateral, optimizing our online presence across various owned and paid channels, and managing marketing campaigns across events, paid media, sponsorship, and organic channels. This position requires a strong background in B2B marketing, an analytical and highly-accountable leadership mindset, and the ability to develop and execute integrated account-based marketing strategies to drive revenue.
Responsibilities
Develop and execute comprehensive B2B marketing strategies to drive demand generation and lead acquisition for our upskilling platform within the enterprise market segment.Manage the development of engaging and informative content assets such as blogs, white papers, case studies, webinar and video scripts, and guides to support thought leadership and generate interest from target audiences.Lead events and media partnerships to generate interest and develop unique event strategies to drive buyer awareness and engagement at industry conferences.Optimize our online presence through effective owned media strategies, ensuring our website, social media, webinar, podcast and influence appearances, and content ranks highly in search engine results and drives increased buyer awareness.Develop and execute full lifecycle email marketing campaigns to nurture leads, drive conversions, and support customer retention efforts.Collaborate with internal stakeholders to understand customer pain points and co-create targeted account-based messaging and campaigns that address their specific needs with ABM and sales team stakeholders.Collaborate with sales on sales enablement marketing collateral that effectively communicate product value and benefits.Track and analyze marketing performance data, and provide insights on awareness, pipeline, return on investment, and make recommendations for improvement to team and company leadership.Requirements
Proven experience (4-6+ years) in B2B marketing.Strong understanding of the B2B enterprise market, preferably with experience in HR, learning and education, or edtech industry.Demonstrated success in developing and executing demand generation strategies, including lead acquisition and conversion optimization.Excellent writing and communication skills, with the ability to create compelling content assets.Familiarity with owned and paid social media campaigns for B2B marketing.Strong knowledge of email marketing best practices, including segmentation, automation, lifecycle campaigns, and conversion optimization.Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions to improve campaign performance.Proven project management skills, including the ability to prioritize tasks, manage multiple initiatives simultaneously, and meet deadlines.Excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams and build relationships with internal stakeholders.An accountable leader who takes initiative and gets work done rapidly with a high degree of testing and iteration.A team player with a growth mindset. You work collaboratively for the best of Chegg and you are committed to feedback and continuous learning.A champion for diversity, equity, and inclusion within an organization and with our partners.The pay range for this position is $77,515 - $191,941. The actual pay will vary based on geographic location, job requirements, professional experience, and other factors.
In addition, Chegg offers a comprehensive benefits plan for eligible employees, including medical, dental, vision, life and supplemental life insurance, short- and long-term disability, mental health support, parental leave, paid time off, volunteer time off, paid holidays, 401(k) with matching contributions, Flexible Spending Account (FSA) and Health Savings Account (H.S.A.) options, an Employee Stock Purchase Plan, an Employee Referral Program, Tuition Reimbursement, and other benefits found at:
Chegg Benefits .Why do we exist?Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on providing affordable textbook rental options to address these issues. Since then, we’ve expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to study.Chegg out our culture and benefits!Chegg BenefitsChegg Tech BlogChegg is an equal opportunity employer
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Growth Marketing ManagerSanta Clara, CA or New York City or Remote United States
Role OverviewAs a Growth Marketing Manager for Chegg Skills, you will be responsible for driving the growth and success of our workforce skilling platform for enterprise business through effective demand generation and growth marketing strategies. Your role will involve leading the development and success of compelling marketing collateral, optimizing our online presence across various owned and paid channels, and managing marketing campaigns across events, paid media, sponsorship, and organic channels. This position requires a strong background in B2B marketing, an analytical and highly-accountable leadership mindset, and the ability to develop and execute integrated account-based marketing strategies to drive revenue.
Responsibilities
Develop and execute comprehensive B2B marketing strategies to drive demand generation and lead acquisition for our upskilling platform within the enterprise market segment.Manage the development of engaging and informative content assets such as blogs, white papers, case studies, webinar and video scripts, and guides to support thought leadership and generate interest from target audiences.Lead events and media partnerships to generate interest and develop unique event strategies to drive buyer awareness and engagement at industry conferences.Optimize our online presence through effective owned media strategies, ensuring our website, social media, webinar, podcast and influence appearances, and content ranks highly in search engine results and drives increased buyer awareness.Develop and execute full lifecycle email marketing campaigns to nurture leads, drive conversions, and support customer retention efforts.Collaborate with internal stakeholders to understand customer pain points and co-create targeted account-based messaging and campaigns that address their specific needs with ABM and sales team stakeholders.Collaborate with sales on sales enablement marketing collateral that effectively communicate product value and benefits.Track and analyze marketing performance data, and provide insights on awareness, pipeline, return on investment, and make recommendations for improvement to team and company leadership.Requirements
Proven experience (4-6+ years) in B2B marketing.Strong understanding of the B2B enterprise market, preferably with experience in HR, learning and education, or edtech industry.Demonstrated success in developing and executing demand generation strategies, including lead acquisition and conversion optimization.Excellent writing and communication skills, with the ability to create compelling content assets.Familiarity with owned and paid social media campaigns for B2B marketing.Strong knowledge of email marketing best practices, including segmentation, automation, lifecycle campaigns, and conversion optimization.Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions to improve campaign performance.Proven project management skills, including the ability to prioritize tasks, manage multiple initiatives simultaneously, and meet deadlines.Excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams and build relationships with internal stakeholders.An accountable leader who takes initiative and gets work done rapidly with a high degree of testing and iteration.A team player with a growth mindset. You work collaboratively for the best of Chegg and you are committed to feedback and continuous learning.A champion for diversity, equity, and inclusion within an organization and with our partners.The pay range for this position is $77,515 - $191,941. The actual pay will vary based on geographic location, job requirements, professional experience, and other factors.
In addition, Chegg offers a comprehensive benefits plan for eligible employees, including medical, dental, vision, life and supplemental life insurance, short- and long-term disability, mental health support, parental leave, paid time off, volunteer time off, paid holidays, 401(k) with matching contributions, Flexible Spending Account (FSA) and Health Savings Account (H.S.A.) options, an Employee Stock Purchase Plan, an Employee Referral Program, Tuition Reimbursement, and other benefits found at:
Chegg Benefits .Why do we exist?Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on providing affordable textbook rental options to address these issues. Since then, we’ve expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to study.Chegg out our culture and benefits!Chegg BenefitsChegg Tech BlogChegg is an equal opportunity employer
#J-18808-Ljbffr