Moore
Senior Account Executive/Digital
Moore, Glenn Dale, Maryland, United States, 20769
CDR, a division of Moore, is an award-winning, full-service direct response fundraising agency with more than 40 years of experience in nonprofit fundraising and advocacy. Our staff of account executives, analysts, creatives, production specialists, media experts and strategy consultants work together to create some of the most effective, multi-channel fundraising solutions in the United States.Our client’s missions are our purpose and our passion. Together, we raise money to transform lives.Moore is the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors.Summary
The Senior Account Executive/Digital is responsible for contributing to the development of our nonprofit client’s strategy and the creation and implementation of campaigns to acquire, cultivate, solicit, and retain donors across one or multiple nonprofit clients.Primary Responsibilities
Works with integrated account teams to develop and implement strategies to maintain and/or expand fundraising programs, membership acquisition/retention and engagement for a portfolio of clients across channels, with a focus on digital marketing.Interfaces with clients to understand overall objectives and requirements. Identifies short- and long-term goals, helps to prepare a plan to meet those goals, and manages the overall account details to ensure that program goals are met.Works with writers, designers, analysts, production managers and strategists to generate top-notch, engaging direct mail and digital campaigns to ensure proper strategy implementation and best practices.Ensures overall campaign quality, campaign timelines and accuracy of deliverables including multi-channel testing plans and campaign reports.Shares ideas and client needs throughout all phases of client life cycle (plan, design, integrate, implement, manage, report). Assists with the development of new and innovative approaches to provide, expand, or improve current practices.Contacts clients on a regular basis to maintain the account relationship and to solve issues as they arise.Tracks and presents results to optimize campaigns as well as apprise the client of the campaign’s success.Creates and provides reports on the budget and donor activity for each assigned client.Contributes to the quarterly and annual business forecasting by providing account trends and sharing future client needs.Develops short-term strategic plans designed to ensure client satisfaction by identifying customer issues and offering creative and timely solutions to those issues.Develops long-term strategic plans designed to ensure account retention, continued account success and realistic program expansion.Prepares and conducts presentations for clients as needed. Leads client meetings as needed.Participates in trade shows by representing Moore and the CDR division and sharing information on company services.Contributes to Moore’s presence in the direct response fundraising industry through knowledge sharing via whitepapers and conference presence.Supports directors and other senior staff with projects as required.Qualifications
Four to five years of direct marketing digital fundraising experience with nonprofit clients.Agency experience is highly desirable.Bachelor’s degree (B.A. or B.S.) or equivalent from accredited college or university.Knowledge of and experience with marketing for nonprofits, with expertise in Digital Marketing, including any or all of the following: telemarketing, online—email, social or mobile marketing.Ability to work in a team environment to meet client fundraising goals.Ability to adapt to change and prioritize constantly shifting opportunities, solving problems as they may arise.Ability to monitor and accurately project campaign performance. Comfort working with data and using past results to drive future strategy.Ability to report on results clearly and succinctly.Ability to handle multiple complex projects in a deadline-driven environment; a resourceful self-starter who can take initiative and follow through on projects.Attention to detail and strong organizational/project management skills.Commitment to delivering error-free work and high-quality customer service to clients.Friendly, customer-service oriented attitude.Strong written and verbal communication skills.Proficiency with Microsoft Word, Excel, and PowerPoint.Why Join Moore
At Moore, we are committed to creating a fair workplace where people’s unique skills and experiences are embraced and celebrated. At Moore, you will:Get to do meaningful, life-changing work every day.Join a highly respected company with an impressive (and growing!) client list.Collaborate in a driven, innovative, and supportive team environment.Earn a competitive salary and be eligible for comprehensive health, wellness, and retirement benefits.Enjoy paid holidays and flexible time off.Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moore is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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The Senior Account Executive/Digital is responsible for contributing to the development of our nonprofit client’s strategy and the creation and implementation of campaigns to acquire, cultivate, solicit, and retain donors across one or multiple nonprofit clients.Primary Responsibilities
Works with integrated account teams to develop and implement strategies to maintain and/or expand fundraising programs, membership acquisition/retention and engagement for a portfolio of clients across channels, with a focus on digital marketing.Interfaces with clients to understand overall objectives and requirements. Identifies short- and long-term goals, helps to prepare a plan to meet those goals, and manages the overall account details to ensure that program goals are met.Works with writers, designers, analysts, production managers and strategists to generate top-notch, engaging direct mail and digital campaigns to ensure proper strategy implementation and best practices.Ensures overall campaign quality, campaign timelines and accuracy of deliverables including multi-channel testing plans and campaign reports.Shares ideas and client needs throughout all phases of client life cycle (plan, design, integrate, implement, manage, report). Assists with the development of new and innovative approaches to provide, expand, or improve current practices.Contacts clients on a regular basis to maintain the account relationship and to solve issues as they arise.Tracks and presents results to optimize campaigns as well as apprise the client of the campaign’s success.Creates and provides reports on the budget and donor activity for each assigned client.Contributes to the quarterly and annual business forecasting by providing account trends and sharing future client needs.Develops short-term strategic plans designed to ensure client satisfaction by identifying customer issues and offering creative and timely solutions to those issues.Develops long-term strategic plans designed to ensure account retention, continued account success and realistic program expansion.Prepares and conducts presentations for clients as needed. Leads client meetings as needed.Participates in trade shows by representing Moore and the CDR division and sharing information on company services.Contributes to Moore’s presence in the direct response fundraising industry through knowledge sharing via whitepapers and conference presence.Supports directors and other senior staff with projects as required.Qualifications
Four to five years of direct marketing digital fundraising experience with nonprofit clients.Agency experience is highly desirable.Bachelor’s degree (B.A. or B.S.) or equivalent from accredited college or university.Knowledge of and experience with marketing for nonprofits, with expertise in Digital Marketing, including any or all of the following: telemarketing, online—email, social or mobile marketing.Ability to work in a team environment to meet client fundraising goals.Ability to adapt to change and prioritize constantly shifting opportunities, solving problems as they may arise.Ability to monitor and accurately project campaign performance. Comfort working with data and using past results to drive future strategy.Ability to report on results clearly and succinctly.Ability to handle multiple complex projects in a deadline-driven environment; a resourceful self-starter who can take initiative and follow through on projects.Attention to detail and strong organizational/project management skills.Commitment to delivering error-free work and high-quality customer service to clients.Friendly, customer-service oriented attitude.Strong written and verbal communication skills.Proficiency with Microsoft Word, Excel, and PowerPoint.Why Join Moore
At Moore, we are committed to creating a fair workplace where people’s unique skills and experiences are embraced and celebrated. At Moore, you will:Get to do meaningful, life-changing work every day.Join a highly respected company with an impressive (and growing!) client list.Collaborate in a driven, innovative, and supportive team environment.Earn a competitive salary and be eligible for comprehensive health, wellness, and retirement benefits.Enjoy paid holidays and flexible time off.Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moore is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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