Edwards Lifesciences
Senior Product Manager, Patient Outreach
Edwards Lifesciences, Irvine, California, United States, 92713
Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. This project manager will initiate, plan, execute, control and manage all aspects of projects to ensure ultimate project success within THV Marketing.You'll make an impact by...
Participating in the co-development of patient marketing strategy and content through participation in the yearly AOP planning process.Providing strategic assessment on program performance and optimal spend mix within programs managed as part of broader patient activation strategy.Developing and executing Patient outreach programs, including needs assessment, program ideation, program management, execution, and performance analysis.Managing Edwards Patient Community program including, but not limited to, email, phone and in-person communication on events, product information, and FAQ. Liaise with cross-functional teams on broader Edwards patient engagement strategies.Managing Patient advisory council, including, but not limited to developing patient opinion leaders, and identifying opportunities to elevate our Patient’s voice in key operational processes such as clinical trial recruitment, non-personal promotion, internal meetings, Patient testimonials, and specialty events.Building and maintaining Patient omnichannel CRM.Curating and scaling strategic patient stories and videos for multi-audience, omni-channel dissemination, in alignment with cross-functional marketing partners.Driving marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches.Managing budgets related to product line, campaigns, and projects.Other incidental duties.What you'll need (Required):
Bachelor's Degree or Equivalent in related field, 8 years of work experience required ORMaster's Degree or equivalent in related field, 6 years of work experience required, working in sales, marketing, or healthcare industry preferred.Previous experience in Direct-to-Patient or Direct-to-Consumer.Must work in our Irvine Headquarters location.What else we look for (Preferred):
Strong desire and ability to interact directly with an elderly Patient population, strong sense of customer service.Proven successful project management skills.Proven expertise in Microsoft Office Suite.Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.Extensive understanding of related aspects of marketing concepts and principles.Strict attention to detail.Ability to manage competing priorities in a fast-paced environment.Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.For California, the base pay range for this position is $111,000 to $158,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.COVID Vaccination Requirement
Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.
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Participating in the co-development of patient marketing strategy and content through participation in the yearly AOP planning process.Providing strategic assessment on program performance and optimal spend mix within programs managed as part of broader patient activation strategy.Developing and executing Patient outreach programs, including needs assessment, program ideation, program management, execution, and performance analysis.Managing Edwards Patient Community program including, but not limited to, email, phone and in-person communication on events, product information, and FAQ. Liaise with cross-functional teams on broader Edwards patient engagement strategies.Managing Patient advisory council, including, but not limited to developing patient opinion leaders, and identifying opportunities to elevate our Patient’s voice in key operational processes such as clinical trial recruitment, non-personal promotion, internal meetings, Patient testimonials, and specialty events.Building and maintaining Patient omnichannel CRM.Curating and scaling strategic patient stories and videos for multi-audience, omni-channel dissemination, in alignment with cross-functional marketing partners.Driving marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches.Managing budgets related to product line, campaigns, and projects.Other incidental duties.What you'll need (Required):
Bachelor's Degree or Equivalent in related field, 8 years of work experience required ORMaster's Degree or equivalent in related field, 6 years of work experience required, working in sales, marketing, or healthcare industry preferred.Previous experience in Direct-to-Patient or Direct-to-Consumer.Must work in our Irvine Headquarters location.What else we look for (Preferred):
Strong desire and ability to interact directly with an elderly Patient population, strong sense of customer service.Proven successful project management skills.Proven expertise in Microsoft Office Suite.Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.Extensive understanding of related aspects of marketing concepts and principles.Strict attention to detail.Ability to manage competing priorities in a fast-paced environment.Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.For California, the base pay range for this position is $111,000 to $158,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.COVID Vaccination Requirement
Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.
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