Advertising Manager

Overview

Under the direction of the Director of Marketing, the Advertising Manager is responsible for the implementation of all traditional advertising and digital marketing initiatives and activities, including planning, coordination, execution, and tracking, reporting, analytics. This position manages a detailed production schedule with emphasis on direct mail, radio and other print communications across all stages of production. The incumbent will manage email projects from discovery and design phrases to development and implementation. He or she will have a strong knowledge and understanding of the digital world, internet technologies (HTML, CSS) and online marketing principles.

Responsibilities

ADVERTISING

• Manages marketing campaign elements from concept through execution. Oversees the creation of print advertising vehicles including postcards, brochures, event materials, self-mailers, high end invitations, posters, backlites and large medium signage.
• Manages external agencies on all aspects of media planning and buying, creative development and execution.
• Manages and tracks expenditures, accruals, reporting and invoicing.
• Meets with external account executives regarding advertising opportunities. Monitors and adjusts performance to local competition.
• Responsible for internal coordination of all marketing communication deliverables.
• Determines the best use of media across all platforms, including print, broadcast, digital and OOH.
• Establishes metrics for all to determine and manages the cost benefits and return on investment. Reports metrics to Director and stakeholders.
• Collaborates with creative team and vendors to ensure continuous improvement and optimal production solutions for new and existing materials and concepts.
• Ensures consistency across all media forms and follows brand standards/ regulatory standards
• Develops specifications for departmental communication plans.
• Responsible for adhering to deadlines, but alerts all stakeholders if deadlines cannot be met.
• Participates in marketing brainstorming exercises, and provides valuable input on marketing initiatives.
• Manages team member development, inclusive of accountability, training, and performance evaluation.
• Perform other duties as assigned.
• Exhibits conduct in accordance with all AGCO Regulations

DIGITAL

• Responsible for testing across multiple platforms and designs, best practices on templates and for staying current with email and digital trends.
• Provides marketing strategy insights and recommendations to enhance the acquisition and retention of customers.
• Collaborates with the database marketing department to ensure project and timelines are met.
• Audit content strategy and provide recommendations for improvement.
• Reviews monthly content calendars for accuracy of information.
• Maintains brand standards/strategy in social media executions.
• Captures content on site during concerts, sweepstakes or giveaways, tournaments or jackpots.
• Works directly with the agency to plan shot lists or content archetypes, ensure development of assets, and ultimately post to channel.
• Assists as needed with influencer programs on property.

This job description reflects the position's essential functions; it does not encompass all of the tasks that may be assigned.

Qualifications

EXPERIENCE, EDUCATION, AND CERTIFICATIONS

• Bachelor's degree in Business, Advertising, Marketing or related field required.
• Minimum of five (5) years Marketing/Advertising experience, preferably in an agency environment or another casino business required or an equivalent combination of education and/or experience.
• Experience with Photoshop, InDesign and other graphic/production software.
• Experience in Google Analytics, SEO/SEM knowledge, and Google Doubleclick adserver
• The ability to obtain registration as a Category 1 Gaming Assistant with the Alcohol and Gaming Commission of Ontario

SKILLS

• Outstanding interpersonal and guest service skills.
• Strong knowledge of Media Buying in Ontario and Canada
• Superior organizational and time management skills.
• Strong attention to detail.
• Strong verbal and written communication skills, including the ability to influence and persuade others with diplomacy and tact; work with people at varying levels.
• Strong project management skills; ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment.
• Excellent judgment and decision making skills.
• Excellent management skills.
• Ability to multi-task and utilize resources to execute tasks within a deadline oriented environment.
• Commitment to continuous process improvement initiatives and ability to solve problems creatively.
• Highly motivated and high level of initiative; inspires confidence to work independently and in support of department goals and business objectives.
• Knowledge of the print production process and agency workflow required.
• Fluently Bilingual in English and Canadian French (written and oral)

PHYSICAL DEMANDS

• The working conditions are those typically found in an indoor, climate controlled office environment. Will be exposed to casino related factors including but not limited to excessive noise, large crowds and stress related to servicing guests in a high pressure and fast paced environment. Must be able to stand for an entire shift and be able to move throughout the Casino and/or Hotel areas.

• The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to excessive noise and constant exposure to general public.

Additional Details

Hard Rock International is an equal opportunity employer. We live our motto LOVE ALL - SERVE ALL, and strive to foster an inclusive workplace culture for every team member.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

Please contact Human Resources at [redacted] if you require accommodation at any time throughout the hire process.