Kruskopf & Company, Inc.
Media Planner
Kruskopf & Company, Inc., Minneapolis, Minnesota, United States, 55400
KC Truth is seeking a smart, motivated Media Planner to join our team and geek out over data analysis.The Media Planner is an integral member of the media team, leading the planning, buying, optimizing, and reporting of a specific list of clients.KC’s Media Planner strongly understands the digital media landscape, specifically in performance-based media. They are proven experts in all stages of the media process across Paid Search, Programmatic and Paid Social. They are passionate about media and are motivated to drive results for their clients. They are a critical thinker who is solution-oriented.Requirements
Bachelor’s degree preferably in Advertising, Marketing, Business, Economics or similar.3 - 5 years of experience in digital advertising.Proven expertise in performance-based media platforms, i.e., Google Ads, Meta, The Trade Desk, etc.Strong, proven analytical skills with the ability to dig into the details and make data-driven recommendations.Highly proficient in Excel.
You know how to manipulate data and calculate metrics.Responsibilities
Develop media plans based on defined campaign objectives and business goals.Identify and create targetable audiences in the platform.Create campaign architecture and traffic campaigns on TikTok, Meta, Reddit, The Trade Desk and Google Ads.Manage media flowcharts during the campaign.Monitor and optimize campaigns in the platform to ensure campaigns are pacing accurately and performing against campaign KPIs.Manage troubleshooting related to campaign, ad serving, creative, or operational issues.Analyze campaign data and provide insightful recommendations based on that data.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustries
Advertising Services
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Bachelor’s degree preferably in Advertising, Marketing, Business, Economics or similar.3 - 5 years of experience in digital advertising.Proven expertise in performance-based media platforms, i.e., Google Ads, Meta, The Trade Desk, etc.Strong, proven analytical skills with the ability to dig into the details and make data-driven recommendations.Highly proficient in Excel.
You know how to manipulate data and calculate metrics.Responsibilities
Develop media plans based on defined campaign objectives and business goals.Identify and create targetable audiences in the platform.Create campaign architecture and traffic campaigns on TikTok, Meta, Reddit, The Trade Desk and Google Ads.Manage media flowcharts during the campaign.Monitor and optimize campaigns in the platform to ensure campaigns are pacing accurately and performing against campaign KPIs.Manage troubleshooting related to campaign, ad serving, creative, or operational issues.Analyze campaign data and provide insightful recommendations based on that data.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustries
Advertising Services
#J-18808-Ljbffr