Tpnretail
Sr. Manager, Paid Search (Dallas, TX)
Tpnretail, Dallas, Texas, United States, 75215
SummaryThe Sr. Manager’s primary responsibility will be managing the retailer.com media with an emphasis on search for CPG clients. The role will report to the VP of Digital Commerce.
The main responsibilities will include managing search campaigns on retailer platforms with a heavy focus on Amazon, Walmart.com, and Instacart search. Primary responsibilities may include: Campaign setup, reporting, and optimization across retailer platforms, SEO keyword analysis, and managing relationships with vendors such as Quotient, Criteo, CitrusAds, and Kroger/8451.
The ideal candidate will have experience in managing search campaigns across various channels and conducting keyword analysis. Experience with Amazon vendor/seller central, inventory forecasting, and content strategy is a huge plus.
Core AccountabilitiesSupport TPN direct relationships with retailers/vendors. Obtain information to develop appropriate analytical frameworks, benchmarks, and track the effectiveness of marketing efforts.Supports media team in developing paid and organic marketing/media solutions that drive conversion.Perform keyword research in coordination with client search campaign objectives to uncover new opportunities.Setup, manage, and optimize search campaigns using reports provided by retailers/vendors utilizing tools like Pacvue, Scope, Profitero, and more.Dissect consumer insights data in order to optimize the effectiveness of on-site marketing and media initiatives.Work cross-functionally with account management, commerce, marketing/creative, planning, promotional planning, supply chain, accounting, and customer service in order to ensure accurate brand representation throughout the retailer.com channels.
Core Skills
Oral communications
Organizes ideas and communicates oral messages appropriately to others.Participates in conversations, discussions, and group presentations.Selects an appropriate medium for conveying a message.Uses verbal language and other cues such as body language, tone, and level of complexity to the audience.Speaks clearly and concisely.Understands and responds to listener feedback and asks questions when needed.
Written communications
Communicates thoughts, ideas, information, and messages in writing.Records information completely and accurately.Effectively composes and creates documents, letters, directions, manuals, reports, proposals, graphs, etc.Uses language, style, organization, and format appropriate to the subject matter, purpose, and audience.Includes supporting documentation and attends to all levels of detail.Checks, edits, and revises for correct information, appropriate emphasis, form, grammar, spelling, and punctuation.
Builds internal/external relationships
Relates to others in an open and accepting manner.Develops relationships with others as a key priority.Treats others with respect.Shows consistency with principles, values, and behaviors.Follows through on commitments.Develops a give-and-take attitude.Strives for win-win solutions.
Accuracy/attention to detail
Applies appropriate attention to detail.Work can be relied upon for thoroughness and accuracy.
Focus on client needs
Anticipates and identifies internal and external client needs.Takes action to meet client needs.Develops effective working relationships with clients.Continually searches for ways to increase client satisfaction.
Ability to work independently as well as manage and grow a team.Sound business and professional ethics.
Requirements
Years of Experience: 1-3+ years of experience in managing major brands’ search campaigns, digital e-commerce, and digital shopper marketing.Experience in retailer search campaigns required.Amazon.com and Walmart.com experience preferred.Google Ads experience appreciated.CPG Amazon.com account management experience is a plus.Advanced skills in Microsoft Excel.Pacvue experience is a plus.Attention to detail, with an ability to oversee and prioritize multiple projects and consistently meet deadlines.Experience in media analytics, ideally experience connecting media to sales.Job Type: Permanent, Full-Time.Travel: Based on the requirements and location of the account being serviced.
Job StatusOPEN*TPN is an equal opportunity employer.#J-18808-Ljbffr
The main responsibilities will include managing search campaigns on retailer platforms with a heavy focus on Amazon, Walmart.com, and Instacart search. Primary responsibilities may include: Campaign setup, reporting, and optimization across retailer platforms, SEO keyword analysis, and managing relationships with vendors such as Quotient, Criteo, CitrusAds, and Kroger/8451.
The ideal candidate will have experience in managing search campaigns across various channels and conducting keyword analysis. Experience with Amazon vendor/seller central, inventory forecasting, and content strategy is a huge plus.
Core AccountabilitiesSupport TPN direct relationships with retailers/vendors. Obtain information to develop appropriate analytical frameworks, benchmarks, and track the effectiveness of marketing efforts.Supports media team in developing paid and organic marketing/media solutions that drive conversion.Perform keyword research in coordination with client search campaign objectives to uncover new opportunities.Setup, manage, and optimize search campaigns using reports provided by retailers/vendors utilizing tools like Pacvue, Scope, Profitero, and more.Dissect consumer insights data in order to optimize the effectiveness of on-site marketing and media initiatives.Work cross-functionally with account management, commerce, marketing/creative, planning, promotional planning, supply chain, accounting, and customer service in order to ensure accurate brand representation throughout the retailer.com channels.
Core Skills
Oral communications
Organizes ideas and communicates oral messages appropriately to others.Participates in conversations, discussions, and group presentations.Selects an appropriate medium for conveying a message.Uses verbal language and other cues such as body language, tone, and level of complexity to the audience.Speaks clearly and concisely.Understands and responds to listener feedback and asks questions when needed.
Written communications
Communicates thoughts, ideas, information, and messages in writing.Records information completely and accurately.Effectively composes and creates documents, letters, directions, manuals, reports, proposals, graphs, etc.Uses language, style, organization, and format appropriate to the subject matter, purpose, and audience.Includes supporting documentation and attends to all levels of detail.Checks, edits, and revises for correct information, appropriate emphasis, form, grammar, spelling, and punctuation.
Builds internal/external relationships
Relates to others in an open and accepting manner.Develops relationships with others as a key priority.Treats others with respect.Shows consistency with principles, values, and behaviors.Follows through on commitments.Develops a give-and-take attitude.Strives for win-win solutions.
Accuracy/attention to detail
Applies appropriate attention to detail.Work can be relied upon for thoroughness and accuracy.
Focus on client needs
Anticipates and identifies internal and external client needs.Takes action to meet client needs.Develops effective working relationships with clients.Continually searches for ways to increase client satisfaction.
Ability to work independently as well as manage and grow a team.Sound business and professional ethics.
Requirements
Years of Experience: 1-3+ years of experience in managing major brands’ search campaigns, digital e-commerce, and digital shopper marketing.Experience in retailer search campaigns required.Amazon.com and Walmart.com experience preferred.Google Ads experience appreciated.CPG Amazon.com account management experience is a plus.Advanced skills in Microsoft Excel.Pacvue experience is a plus.Attention to detail, with an ability to oversee and prioritize multiple projects and consistently meet deadlines.Experience in media analytics, ideally experience connecting media to sales.Job Type: Permanent, Full-Time.Travel: Based on the requirements and location of the account being serviced.
Job StatusOPEN*TPN is an equal opportunity employer.#J-18808-Ljbffr