American Speech-Language-Hearing Association
Digital Product Manager
American Speech-Language-Hearing Association, Rockville, Maryland, us, 20849
A. General Description:
The Digital Product Manager is accountable for co-managing the development of ASHA's digital ecosystem (both internal and external facing products). The Manager works with the Digital Products and User Experience team to employ and model a customer-centric approach in strategizing the implementation of new SaaS solutions as well as new features and functionality of existing SaaS products. The Manager works with cross-disciplined ASHA teams and third-party vendors to leverage user and market research, industry best practices and product management methodologies. The Product Manager is responsible for developing and maintaining a roadmap for assigned SaaS products and to work with 3rd party providers to optimize and leverage functionality across ASHA's business needs and goals. The position also tracks and prioritizes backlog for each product and works with internal and external resources to continually improve the product during its lifespan. The Manager is responsible for collaborating and communicating with cross-functional teams including project managers, subject matter experts, business system analysts and other internal stakeholders.
B. Responsibilities:Manage and administer assigned SaaS products.As required, provide support for unassigned SaaS products in the Digital Product team's portfolio.Analyze business needs and make recommendations to improve product scalability, features and performance.Coordinate efforts with individual business units and vendors to deliver product enhancements.Manage contracts, subscriptions, and vendor relationships for assigned products and monitor vendor roadmaps to implement new features to enhance and optimize products for ASHA staff and members in collaboration with the Director.Promote assigned products to external and internal audiences.Manage and maintain internal product sites including product backlogs and documentation for assigned products.Provide hands-on product training to staff and members.Coordinate and collaborate with IS and vendors when technical issues arise and keep appropriate staff and members informed of the status of active issues for assigned products.C. Contacts:
To accomplish responsibilities listed above, the incumbent has contact with:
National Office staff at all levelsASHA members, volunteers, affiliates, external vendors & consultants
D. Freedom to Act:
Incumbent will receive both specific and broad goals from their coach. Specific goals may also originate from other staff leadership. In the implementation of goals, considerable latitude will be given.
E. Qualifications - Education, Experience, Knowledge, Skills:
Knowledge and skills typically acquired through:B.A. / B.S.Relevant hands-on professional experience managing SaaS productsContinuing education or coursework in product managementScope and depth of technical skills/knowledge:
Demonstrated expertise with HTML, metadata, taxonomy, SEO, and web development principlesData analysisExperience with a suite of software applications including Microsoft OfficeScope and depth of nontechnical skills/knowledge:
3-5 years of digital product management experience (2-3 years of association specific experience preferred)Strong analytical, prioritization, organizational, and negotiation skillsExperience in usability and customer-focused designSkilled at working effectively with cross functional teamsAbility to work independently and anticipate next stepsDetail-oriented, ability to multi-task, ability to work under pressureStrong written and verbal communication skillsAvailability to work on weekends and evenings, as needed
F. National Office EEO Policy:
It is the policy of the American Speech-Language-Hearing Association to provide equal opportunity to all employees without regard for race, sex, national origin, religion, marital status, disability, veteran's status, age, sexual orientation or LGBT status, genetic information, citizenship, or any other factor protected by applicable federal, state, or local laws and ASHA's Bylaws. This policy applies to recruiting, hiring, transfer, promotion, compensation and benefits, upward mobility, training and development, access to facilities, termination, and other personnel actions. Under the direction of the Chief Executive Officer, with a firm commitment from coaches at all levels within the organizational structure of the National Office, affirmative action will be taken to ensure the full utilization of members of racial/ethnic minority groups, women, persons with disabilities, and Vietnam and disabled veterans within our workforce.
G. Disclaimer:
"This description is intended to provide an overview of the responsibilities and duties of the position. It is not all inclusive. The incumbent in the position will be expected to perform other duties as required. The responsibilities may change over time. This description is provided for informational purposes only and does not form the basis of a contract."
The Digital Product Manager is accountable for co-managing the development of ASHA's digital ecosystem (both internal and external facing products). The Manager works with the Digital Products and User Experience team to employ and model a customer-centric approach in strategizing the implementation of new SaaS solutions as well as new features and functionality of existing SaaS products. The Manager works with cross-disciplined ASHA teams and third-party vendors to leverage user and market research, industry best practices and product management methodologies. The Product Manager is responsible for developing and maintaining a roadmap for assigned SaaS products and to work with 3rd party providers to optimize and leverage functionality across ASHA's business needs and goals. The position also tracks and prioritizes backlog for each product and works with internal and external resources to continually improve the product during its lifespan. The Manager is responsible for collaborating and communicating with cross-functional teams including project managers, subject matter experts, business system analysts and other internal stakeholders.
B. Responsibilities:Manage and administer assigned SaaS products.As required, provide support for unassigned SaaS products in the Digital Product team's portfolio.Analyze business needs and make recommendations to improve product scalability, features and performance.Coordinate efforts with individual business units and vendors to deliver product enhancements.Manage contracts, subscriptions, and vendor relationships for assigned products and monitor vendor roadmaps to implement new features to enhance and optimize products for ASHA staff and members in collaboration with the Director.Promote assigned products to external and internal audiences.Manage and maintain internal product sites including product backlogs and documentation for assigned products.Provide hands-on product training to staff and members.Coordinate and collaborate with IS and vendors when technical issues arise and keep appropriate staff and members informed of the status of active issues for assigned products.C. Contacts:
To accomplish responsibilities listed above, the incumbent has contact with:
National Office staff at all levelsASHA members, volunteers, affiliates, external vendors & consultants
D. Freedom to Act:
Incumbent will receive both specific and broad goals from their coach. Specific goals may also originate from other staff leadership. In the implementation of goals, considerable latitude will be given.
E. Qualifications - Education, Experience, Knowledge, Skills:
Knowledge and skills typically acquired through:B.A. / B.S.Relevant hands-on professional experience managing SaaS productsContinuing education or coursework in product managementScope and depth of technical skills/knowledge:
Demonstrated expertise with HTML, metadata, taxonomy, SEO, and web development principlesData analysisExperience with a suite of software applications including Microsoft OfficeScope and depth of nontechnical skills/knowledge:
3-5 years of digital product management experience (2-3 years of association specific experience preferred)Strong analytical, prioritization, organizational, and negotiation skillsExperience in usability and customer-focused designSkilled at working effectively with cross functional teamsAbility to work independently and anticipate next stepsDetail-oriented, ability to multi-task, ability to work under pressureStrong written and verbal communication skillsAvailability to work on weekends and evenings, as needed
F. National Office EEO Policy:
It is the policy of the American Speech-Language-Hearing Association to provide equal opportunity to all employees without regard for race, sex, national origin, religion, marital status, disability, veteran's status, age, sexual orientation or LGBT status, genetic information, citizenship, or any other factor protected by applicable federal, state, or local laws and ASHA's Bylaws. This policy applies to recruiting, hiring, transfer, promotion, compensation and benefits, upward mobility, training and development, access to facilities, termination, and other personnel actions. Under the direction of the Chief Executive Officer, with a firm commitment from coaches at all levels within the organizational structure of the National Office, affirmative action will be taken to ensure the full utilization of members of racial/ethnic minority groups, women, persons with disabilities, and Vietnam and disabled veterans within our workforce.
G. Disclaimer:
"This description is intended to provide an overview of the responsibilities and duties of the position. It is not all inclusive. The incumbent in the position will be expected to perform other duties as required. The responsibilities may change over time. This description is provided for informational purposes only and does not form the basis of a contract."