Ameris Bank
Social Media Specialist
Ameris Bank, Atlanta, Georgia, United States, 30383
Ameris Bank is a purpose-driven company, dedicated to bringing financial peace of mind to communities, one person at a time. Whether a customer wants to grow their business, buy a home, or feel confident in their retirement plan, they have a partner in Ameris Bank. We serve customers in our locations across the Southeast, Mid-Atlantic and nationwide through our extensive digital offerings and mobile app.
Delivering financial peace of mind starts with a team that values integrity and rewards ingenuity. At Ameris, you'll find teammates who are inclusive, collaborative problem-solvers who go the extra mile to support one another and to meet every customer's needs.
When teammates are empowered and bring their diverse perspectives to the table, we create the best possible outcomes for our customers.
At Ameris, we know that a growth mindset is key for high performance and fosters an environment that prioritizes continuous improvement. Teammates have access to Employee Resource Groups that serve as advocates and allies as well as professional development opportunities to drive ongoing education. Learn more about our purpose and how you can bring it to life as an Ameris Bank teammate.
The Social Media Specialist is responsible for the creation and execution of social media strategies, and attracting new followers to the Bank's social accounts. The Social Media Specialist will be a passionate storyteller with a deep understanding of social media platforms and trends. This role requires a strategic thinker who can develop and execute effective social media campaigns to increase brand awareness, engagement, and drive business growth. Performs other projects and duties as assigned.
Essential Functions, Duties, and Responsibilities:
Develop and implement a comprehensive social media strategy aligned with overall marketing goals and informed by competitor research, platform determination, benchmarking, messaging, and audience identification.Create, edit and publish monthly editorial calendars unique to each social platform.Generate, edit, publish and share daily content (original text, images, video or HTML), most relevant to each social platform, that builds meaningful connections and encourages community members to take action.Create and optimize social campaigns to generate more followers per channel.Manage boosting budget across all social platforms.Work with copywriters and designers as needed to produce content.Optimize Ameris Bank pages within each platform to increase the visibility of Ameris Bank's social content.Moderate all user-generated content, and support the moderation of user-generated content facilitated through customer contact employees, in line with the Ameris Bank social media community guidelines and engagement policies.Measure the success of every social media channel and act on the measured information by:Defining most important social media KPIs.Capturing and analyzing the appropriate social data/metrics, insights and best practices.Monitoring effective benchmarks.Collaborate with other departments to confirm content, manage reputation, identify key players, coordinate actions, and advance social education.Monitor trends in social media tools, applications, channels, and design and adjust strategies as needed.
Required Knowledge, Skills and Competencies:
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, etc.) and how each platform can be deployed in different scenarios.Understands how to use targeted and branded language when copy writing and ensures our "social voice" is consistent with our brand voice.Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.Demonstrable social networking experience and social analytics tools knowledge.Knowledge of online marketing and good understanding of major marketing channels.Knowledge of SEO, keyword research and analytics.
Industry and Work Experience:
Minimum of 3-5 years of proven work experience in social media marketing or as a digital media specialist.
Academic:
Bachelor's degree in communications, marketing, news media, public relations or related field required.
Benefits Available to Employees:
Ameris Bank provides a comprehensive employee benefit package to all eligible employees.
Medical, Dental and Vision InsuranceAmeris Bank absorbs a major portion of the cost of healthcare. You become eligible for coverage on the first of the month following 30 days of employmentLife Insurance provided at no additional cost to employeesAccidental Death & Dismemberment CoverageLong-Term Disability CoveragePaid Sick and Vacation Leave11 HolidaysVolunteer/Service DayEmployee Stock Purchase Plan401(k) Retirement PlanAmeris Bank matches 50% of your first 8% of contributions to the planFlexible Spending AccountsHealth Savings AccountHealth Reimbursement ArrangementSupplemental Life & Other Insurance PlansIdentity Theft ProtectionPet InsuranceLegal InsuranceEmployee Assistance ProgramEmployee Advocacy ProgramTickets at Work (Entertainment discounts for Ameris Bank Employees)AT&T Employee DiscountWellness Discounts for Medical Premiums and Other RewardsEmployee Referral IncentiveEducation AssistanceEmployee Resource Groups
Banking Advantages for Employees:
In addition to a wide array of benefits, Ameris Bank employees are also eligible for special bank services.
Free Interest CheckingFree Safe Deposit BoxFree Money Orders, Travelers' Checks and Cashier ChecksDiscount on Mortgage Origination FeeFree Online Banking and Free Unlimited Online Bill PaymentEmployee Banking Perks
Disclaimer:
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position.
All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.
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Delivering financial peace of mind starts with a team that values integrity and rewards ingenuity. At Ameris, you'll find teammates who are inclusive, collaborative problem-solvers who go the extra mile to support one another and to meet every customer's needs.
When teammates are empowered and bring their diverse perspectives to the table, we create the best possible outcomes for our customers.
At Ameris, we know that a growth mindset is key for high performance and fosters an environment that prioritizes continuous improvement. Teammates have access to Employee Resource Groups that serve as advocates and allies as well as professional development opportunities to drive ongoing education. Learn more about our purpose and how you can bring it to life as an Ameris Bank teammate.
The Social Media Specialist is responsible for the creation and execution of social media strategies, and attracting new followers to the Bank's social accounts. The Social Media Specialist will be a passionate storyteller with a deep understanding of social media platforms and trends. This role requires a strategic thinker who can develop and execute effective social media campaigns to increase brand awareness, engagement, and drive business growth. Performs other projects and duties as assigned.
Essential Functions, Duties, and Responsibilities:
Develop and implement a comprehensive social media strategy aligned with overall marketing goals and informed by competitor research, platform determination, benchmarking, messaging, and audience identification.Create, edit and publish monthly editorial calendars unique to each social platform.Generate, edit, publish and share daily content (original text, images, video or HTML), most relevant to each social platform, that builds meaningful connections and encourages community members to take action.Create and optimize social campaigns to generate more followers per channel.Manage boosting budget across all social platforms.Work with copywriters and designers as needed to produce content.Optimize Ameris Bank pages within each platform to increase the visibility of Ameris Bank's social content.Moderate all user-generated content, and support the moderation of user-generated content facilitated through customer contact employees, in line with the Ameris Bank social media community guidelines and engagement policies.Measure the success of every social media channel and act on the measured information by:Defining most important social media KPIs.Capturing and analyzing the appropriate social data/metrics, insights and best practices.Monitoring effective benchmarks.Collaborate with other departments to confirm content, manage reputation, identify key players, coordinate actions, and advance social education.Monitor trends in social media tools, applications, channels, and design and adjust strategies as needed.
Required Knowledge, Skills and Competencies:
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, etc.) and how each platform can be deployed in different scenarios.Understands how to use targeted and branded language when copy writing and ensures our "social voice" is consistent with our brand voice.Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.Demonstrable social networking experience and social analytics tools knowledge.Knowledge of online marketing and good understanding of major marketing channels.Knowledge of SEO, keyword research and analytics.
Industry and Work Experience:
Minimum of 3-5 years of proven work experience in social media marketing or as a digital media specialist.
Academic:
Bachelor's degree in communications, marketing, news media, public relations or related field required.
Benefits Available to Employees:
Ameris Bank provides a comprehensive employee benefit package to all eligible employees.
Medical, Dental and Vision InsuranceAmeris Bank absorbs a major portion of the cost of healthcare. You become eligible for coverage on the first of the month following 30 days of employmentLife Insurance provided at no additional cost to employeesAccidental Death & Dismemberment CoverageLong-Term Disability CoveragePaid Sick and Vacation Leave11 HolidaysVolunteer/Service DayEmployee Stock Purchase Plan401(k) Retirement PlanAmeris Bank matches 50% of your first 8% of contributions to the planFlexible Spending AccountsHealth Savings AccountHealth Reimbursement ArrangementSupplemental Life & Other Insurance PlansIdentity Theft ProtectionPet InsuranceLegal InsuranceEmployee Assistance ProgramEmployee Advocacy ProgramTickets at Work (Entertainment discounts for Ameris Bank Employees)AT&T Employee DiscountWellness Discounts for Medical Premiums and Other RewardsEmployee Referral IncentiveEducation AssistanceEmployee Resource Groups
Banking Advantages for Employees:
In addition to a wide array of benefits, Ameris Bank employees are also eligible for special bank services.
Free Interest CheckingFree Safe Deposit BoxFree Money Orders, Travelers' Checks and Cashier ChecksDiscount on Mortgage Origination FeeFree Online Banking and Free Unlimited Online Bill PaymentEmployee Banking Perks
Disclaimer:
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position.
All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.
#J-18808-Ljbffr