Sinclair Broadcast Group
Sales & Marketing Consultant
Sinclair Broadcast Group, Green Bay, Wisconsin, United States, 54311
POSITION SUMMARY
We are looking for a marketing specialist and dedicated sales professional responsible for driving growth of assigned accounts, uncovering new opportunities, nurturing strong relationships with existing clients, and establishing a network to support overall account growth. Marketing Consultants are also expected to learn and utilize the entire Sinclair portfolio of assets when identifying solutions and generating proposals. Ideal candidate would have extensive knowledge of digital marketing as well as broadcast.
PRIMARY RESPONSIBILITIES
Deliver weekly revenue forecasts within plus or minus 2% accuracy utilizing in-house sales tools and data-rich systems to craft an executable and realistic business plan to meet individual goals.
Maintain and continuously grow a book of business or list of accounts and nurture a pipeline of potential business by actively seeking ways to increase spending of existing business.
Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs and exceed client expectations.
Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance.
Provide superior customer service to achieve a brand reputation for reliability, consistency, and credibility in addition to establishing a personal rapport and likeability with local business owners and professional networks.
PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCE
Familiarity with cross-platform marketing solutions and sales methodologies
Knowledge of CRM platforms and sales management software
Ability to adapt quickly in an unpredictable and rapidly changing environment
Excellent communication, presentation, problem-solving, critical thinking, and time management / prioritization skills
High-level proficiency with MS Office applications
Reliable transportation, valid driver’s license, and satisfactory driving record
AREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOST
Establishing and maintaining strong and effective relationships
Paying close attention to customer needs and adapting approach as needs evolve
Listening for details and checking for understanding
Delivering presentations in a clear and compelling manner
Communicating in a variety of settings, among diverse styles and stakeholders, and with different position levels
Using compelling arguments to gain client support and commitment
Working at a brisk pace under pressure and within time constraints
Using judgement that balances common sense and practicality as a basis for forming opinions and making recommendations
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
VALUE STATEMENTS AND EXPECTATIONS
The responsibilities of this position must be consistently performed while conforming to these values:
Honor and respect the dignity of every person
Encounter others with respect and compassion
Act with humility and be a person of integrity
Reach out to others in a spirit of collaboration
Communicate openly and frequently
Put the health of the organization and our people at the forefront of every decision
Be customer focused
Embrace lifelong learning
Work with purpose and consistently show up engaged
EEO AND INCLUSIVITY
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant’s or employee’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
We are looking for a marketing specialist and dedicated sales professional responsible for driving growth of assigned accounts, uncovering new opportunities, nurturing strong relationships with existing clients, and establishing a network to support overall account growth. Marketing Consultants are also expected to learn and utilize the entire Sinclair portfolio of assets when identifying solutions and generating proposals. Ideal candidate would have extensive knowledge of digital marketing as well as broadcast.
PRIMARY RESPONSIBILITIES
Deliver weekly revenue forecasts within plus or minus 2% accuracy utilizing in-house sales tools and data-rich systems to craft an executable and realistic business plan to meet individual goals.
Maintain and continuously grow a book of business or list of accounts and nurture a pipeline of potential business by actively seeking ways to increase spending of existing business.
Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs and exceed client expectations.
Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance.
Provide superior customer service to achieve a brand reputation for reliability, consistency, and credibility in addition to establishing a personal rapport and likeability with local business owners and professional networks.
PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCE
Familiarity with cross-platform marketing solutions and sales methodologies
Knowledge of CRM platforms and sales management software
Ability to adapt quickly in an unpredictable and rapidly changing environment
Excellent communication, presentation, problem-solving, critical thinking, and time management / prioritization skills
High-level proficiency with MS Office applications
Reliable transportation, valid driver’s license, and satisfactory driving record
AREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOST
Establishing and maintaining strong and effective relationships
Paying close attention to customer needs and adapting approach as needs evolve
Listening for details and checking for understanding
Delivering presentations in a clear and compelling manner
Communicating in a variety of settings, among diverse styles and stakeholders, and with different position levels
Using compelling arguments to gain client support and commitment
Working at a brisk pace under pressure and within time constraints
Using judgement that balances common sense and practicality as a basis for forming opinions and making recommendations
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
VALUE STATEMENTS AND EXPECTATIONS
The responsibilities of this position must be consistently performed while conforming to these values:
Honor and respect the dignity of every person
Encounter others with respect and compassion
Act with humility and be a person of integrity
Reach out to others in a spirit of collaboration
Communicate openly and frequently
Put the health of the organization and our people at the forefront of every decision
Be customer focused
Embrace lifelong learning
Work with purpose and consistently show up engaged
EEO AND INCLUSIVITY
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant’s or employee’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.