Adobe
Sr. Director, Product Marketing DMe Enterprise
Adobe, San Francisco, California, United States, 94199
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityWe are the market leader in software products and services for PDF document solutions with Document Cloud! Our Document Cloud business product lines target knowledge workers, from SMBs through to large enterprises. We are looking for an executive to grow and transform the Document Cloud B2B business in the age of GenAI.This executive will be responsible for spearheading DC B2B business strategy, unlocking new growth across business customers. We see significant opportunity to expand our value proposition with GenAI capabilities to appeal to a much broader swath of knowledge worker users, as well as creating net new business value for businesses of all sizes. This innovation opportunity could materialize whether as new features to the current suite or through the release of net new applications and services.What you’ll doLead global product marketing and business strategy for Document Cloud (DC) B2B business including identification and mobilization against new monetization and growth opportunities.
Identify new business opportunities made possible by new GenAI technology, whether incremental to our current value proposition, or as net new adjacencies offering new value to new personas. That work will happen in close collaboration with the DC product team and the corporate strategy group.
Define clear GTM strategies required to win. This includes total addressable market, market share, competitive assessment, marketing strategy, value proposition, messaging, and branding. Customer engagement strategies that drive value realization and retention. Target audience definition, priorities, and customer needs. Pricing and packaging. Distribution strategies including partnership ecosystem. Directly lead a product marketing team with all aspects of DC B2B value and spanning all B2B segments: midmarket, corporate, enterprise. Develop a deep knowledge of the customer needs, market trends and the competitive landscape. This includes identifying strategic unlocks to win in a market/segment. Collaborate with partners in Product, Engineering, Design, B2B Marketing and Sales teams to deliver amazing customer experiences. Understand emerging technologies, lead multiple projects and priorities simultaneously, from concept ideation, through socialization, planning, development, and deployment.
What you'll need to succeedA track record of success and significant experience in complex, fast-paced SaaS environments. This individual will be a self-starter who can work in a rapidly changing industry and can scale a high-growth business.
15+ years of product marketing and business strategy experience in a scaled global business with a focus on serving B2B customers, especially enterprises.
Track record for developing break-through strategies against net new opportunities, inspiring excellent execution across the organization and ultimately driving growth.
Data-driven; understands and has experience using data to create delightful end-to-end product experiences.
Shown success in partnering, influencing, and collaborating internally and externally to establish shared passion and goals and drive detailed execution.
At ease influencing peers, especially in product management and corporate marketing, senior executives, and sales teams.
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Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityWe are the market leader in software products and services for PDF document solutions with Document Cloud! Our Document Cloud business product lines target knowledge workers, from SMBs through to large enterprises. We are looking for an executive to grow and transform the Document Cloud B2B business in the age of GenAI.This executive will be responsible for spearheading DC B2B business strategy, unlocking new growth across business customers. We see significant opportunity to expand our value proposition with GenAI capabilities to appeal to a much broader swath of knowledge worker users, as well as creating net new business value for businesses of all sizes. This innovation opportunity could materialize whether as new features to the current suite or through the release of net new applications and services.What you’ll doLead global product marketing and business strategy for Document Cloud (DC) B2B business including identification and mobilization against new monetization and growth opportunities.
Identify new business opportunities made possible by new GenAI technology, whether incremental to our current value proposition, or as net new adjacencies offering new value to new personas. That work will happen in close collaboration with the DC product team and the corporate strategy group.
Define clear GTM strategies required to win. This includes total addressable market, market share, competitive assessment, marketing strategy, value proposition, messaging, and branding. Customer engagement strategies that drive value realization and retention. Target audience definition, priorities, and customer needs. Pricing and packaging. Distribution strategies including partnership ecosystem. Directly lead a product marketing team with all aspects of DC B2B value and spanning all B2B segments: midmarket, corporate, enterprise. Develop a deep knowledge of the customer needs, market trends and the competitive landscape. This includes identifying strategic unlocks to win in a market/segment. Collaborate with partners in Product, Engineering, Design, B2B Marketing and Sales teams to deliver amazing customer experiences. Understand emerging technologies, lead multiple projects and priorities simultaneously, from concept ideation, through socialization, planning, development, and deployment.
What you'll need to succeedA track record of success and significant experience in complex, fast-paced SaaS environments. This individual will be a self-starter who can work in a rapidly changing industry and can scale a high-growth business.
15+ years of product marketing and business strategy experience in a scaled global business with a focus on serving B2B customers, especially enterprises.
Track record for developing break-through strategies against net new opportunities, inspiring excellent execution across the organization and ultimately driving growth.
Data-driven; understands and has experience using data to create delightful end-to-end product experiences.
Shown success in partnering, influencing, and collaborating internally and externally to establish shared passion and goals and drive detailed execution.
At ease influencing peers, especially in product management and corporate marketing, senior executives, and sales teams.
#J-18808-Ljbffr