MZ Wallace
Copywriter
MZ Wallace, New York, New York, us, 10261
MZ WALLACE is seeking a talented copywriter who is responsible for managing and executing our multi-channel digital content strategy. This role will work cross-functionally with the ecommerce, creative, marketing, and design teams to shape the brand’s communication and storytelling across all touchpoints, including email, website, social media, and performance marketing. The ideal candidate is passionate about brand and product storytelling, and
adept at creating innovative content that elevates and strengthens the brand while meeting business objectives and channel needs.
Responsibilities
Craft and deliver compelling copy for a diverse range of campaigns throughout the year, including brand initiatives, product launches, collaborations, partnerships, and special projects
Collaborate closely with the Marketing & Brand Creative Director to consistently articulate the brand’s voice and tone across consumer-facing platforms, aligning with overarching brand strategies, seasonal narratives, themes, and campaigns
Develop and write engaging content for our website, product descriptions, social media, email campaigns, and other marketing materials.
Ensure consistency with brand guidelines across all assets by honing the brand voiceand elevating the brand copy
Strong understanding of brand storytelling and the ability to adapt to different brand voices
Responsible for all aspects of creative copy development, including concepting, writing, editing, and proofreading
Deliver creative copy that is on brief, on time, and effectively communicates marketing and business objectives
Collaborate with the graphic designer and other creative team members to execute deliverables
Keep copy libraries and messaging guidelines up to date to ensure consistency
Qualifications
Minimum of 5 years of experience in copywriting, preferably within the fashion or retail industry
Bachelor's degree in journalism, communications, or related studies or equivalent experience
Proficiency in SEO best practices and content optimization
Exceptional writing, editing, and proofreading skills witha strongattention for detail
Ability to manage multiple projects and prioritize tasks in a fast-paced environment
Excellent communication and collaboration skills to work effectively with cross-functional teams
A portfolio showcasing your writing skills and previous work in copywriting
#J-18808-Ljbffr
adept at creating innovative content that elevates and strengthens the brand while meeting business objectives and channel needs.
Responsibilities
Craft and deliver compelling copy for a diverse range of campaigns throughout the year, including brand initiatives, product launches, collaborations, partnerships, and special projects
Collaborate closely with the Marketing & Brand Creative Director to consistently articulate the brand’s voice and tone across consumer-facing platforms, aligning with overarching brand strategies, seasonal narratives, themes, and campaigns
Develop and write engaging content for our website, product descriptions, social media, email campaigns, and other marketing materials.
Ensure consistency with brand guidelines across all assets by honing the brand voiceand elevating the brand copy
Strong understanding of brand storytelling and the ability to adapt to different brand voices
Responsible for all aspects of creative copy development, including concepting, writing, editing, and proofreading
Deliver creative copy that is on brief, on time, and effectively communicates marketing and business objectives
Collaborate with the graphic designer and other creative team members to execute deliverables
Keep copy libraries and messaging guidelines up to date to ensure consistency
Qualifications
Minimum of 5 years of experience in copywriting, preferably within the fashion or retail industry
Bachelor's degree in journalism, communications, or related studies or equivalent experience
Proficiency in SEO best practices and content optimization
Exceptional writing, editing, and proofreading skills witha strongattention for detail
Ability to manage multiple projects and prioritize tasks in a fast-paced environment
Excellent communication and collaboration skills to work effectively with cross-functional teams
A portfolio showcasing your writing skills and previous work in copywriting
#J-18808-Ljbffr