Analyst, Market Research

The

Analyst, Market Intelligence

will assist in leading day-to-day execution of projects, as well as analysis and insight generation of research data across multiple segments, audiences, and data sets. The ideal candidate comes with a basic understanding of the best research methods, survey methodology, secondary research, descriptive and inferential analyses, and interpretation of findings. A high level of accuracy and attention to detail on all data analysis is expected as well as clear and concise communication with a proactive approach to finding and solving problems that may arise.RESPONSIBILITIESAssist in designing surveys with input from other team members and stakeholders, including researching the brand and market for relevant informationAssist with the projects including monitoring completed interviews by quotas, managing email deployments and honoraria payments, and getting pricing from vendors for research projectsAssist in and make suggestions for decisions and direction on survey design and statistical analysisLogistical oversight of all qualitative and quantitative data collection including sampling management, honoraria management, and data analysisAbility to manage survey responses to ensure clean data needed for analysis, and responsibly weight data by preselected demographic variablesSuggest edits to and implement sample plans and pull sample as needed from internal databasesEstablish and maintain relationships with 3 rd

party vendors such as physician panels, patient panels, online qualitative partners, programming partners, internal clients within agency, and any other data partnersSeek out new partners that can expand our access to potential study participants.Assist in PowerPoint report creation, including data visualizationsCollaborate with internal teams to interpret results, create PowerPoint presentations of findings, and align on strategic recommendations for our clientsAssist or lead searching secondary data sources for additional audience insightsAbility to identify relevant insights from custom research, secondary data, syndicated research and qualitative insightsCollaborate with cross-functional agency teams, including Communications Planning, Media, and more, to provide audience data and insights that inform brand strategy and planningAgile working style – quick, efficient, and ability to pivot based on changing prioritiesAbility to program in both SPSS and SAS. A basic knowledge of Qualtrics and Tableau are a plus.Ability to use statistical analysis techniques such as Gap Analysis, Max Diff, Driver Analysis, TURF, etc. and effectively communicate what the findings mean for our clientsREQUIREMENTSMinimum of two years’ experience with quantitative data analysis and reporting of resultsMinimum one year helping to develop questionnaires and conducting quantitative primary market researchStrong analytical abilitiesExperience / ability to synthesize qualitative dataKnowledge of pharma, medical device, and/or Healthcare Industry a plusAgency experience, a plusKnowledge of mid-level statistical methodsWorking knowledge of application software such as SAS and/or SPSSWorking knowledge of survey software tools, such as QualtricsProficiency or advanced in Microsoft Excel for data manipulation and reportingProficiency in Microsoft SuiteExcellent communication skillsAbility to work as a team and independentlyPassion to learn and grow within the agency

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