Marketing Manager - Digital

DescriptionMARKETING MANAGER - DIGITAL*This position can be considered mostly remote; however, the individual must reside in Austin, Dallas, or Denver.*SUMMARYDevelop, implement, track and optimize our digital marketing campaigns across all digital channels. This role will coordinate initiatives across a variety of advertising channels, lead market research efforts, and evaluate marketing campaigns for corporate, stabilized communities, and lease-up communities. The ideal candidate will have the ability to take initiative in a fast-paced, entrepreneurial environment and bring their unique talents to enhance our marketing team. This is a hands-on technical role, we are looking for a candidate with the expertise to manage the back end of campaign platforms such as Google, Meta, etc., manage our digital vendors, as well as a strategic thinker with excellent communication skills.OBJECTIVES OF THE ROLEHandle strategic online initiatives to support communities and corporate including digital advertising and reputation managementBuild and maintain all digital advertising, including SEO/SEM, Internet Listing Services, social media for communities, and corporateManage email marketing initiatives including newsletters, promotions, etc.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Maintain consistent brand messaging throughout all platformsCurrent with emerging technologies and tactics in the digital marketing environmentConduct A/B testing for new initiatives and produce reportsOversee our digital platform to continue to optimize performance and utilize new features across all our leasing toolsSupport operations to assist each community in achieving their leasing goals by providing insight on all digital campaigns and offer recommendationsDevelop and publish monthly digital marketing reports for communitiesConduct training for our onsite teams to build their skills and understanding of digital marketing tactics and metricsTASKSProvide expertise on digital marketing best practices, testing and optimization; drive results in planning and manage end-to-end campaignsBrainstorm new and creative digital growth strategiesSetup and maintain digital campaignsPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceCollaborate with agencies and other vendor partnersTest new features in CRM to support new tactics/featuresUse advanced metrics to measure the success of a marketing campaignManage software platforms and vendors used for the website, email marketing, and integration with our CRMNegotiate advertising contractsPerform other duties as assignedRequirementsQUALIFICATIONSBS/MS degree in marketing or a related fieldFive or more years of experience in digital marketing and advertisingExperience managing marketing campaign budgets +$1MGoogle certifications: GA4, Business, Search, Display, Video, Shopping Ads, Apps, and MeasurementCertified in Meta Blueprint Ad platform - Media Buying ProfessionalExperience with Hubspot and customer database managementExperience with data visualization tools such as Tableau, Power BI, etc.Understands website metrics and best practicesDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateFamiliar with financial planning and strategySolid knowledge of website analytics tools e.g. Google AnalyticsExperience in setting up and optimizing PPC campaigns on all major search enginesWorking knowledge of ad serving toolsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurementREMOTE REQUIREMENTSOccasional in-person visits to San Antonio, TX Corporate office and/or visits to strategic markets with advance noticeParticipate in on-camera meetings in professional attire and workspaceWork hours may be flexible but must accommodate the needs of the San Antonio, TX Corporate office

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